App promo text is a brief piece of text that accompanies an app's listing in the App Store. It is intended to highlight the app's features or any current promotions and can be updated between app releases.
Where is the app promo text displayed?
The app promo text is displayed at the top of an app's product page in the Apple App Store, just before the detailed description section.
How long should app promo text be?
App promo text should be concise, typically limited to 170 characters or less, to ensure it is easily readable and engaging for potential users browsing the App Store.
What is the main purpose of app promo text?
The main purpose of app promo text is to capture the user's attention quickly, convey the essence of the app, and encourage downloads, often by mentioning new features or special offers.
How often can developers update their app's promo text?
Developers can update their app's promo text at any time without needing to submit a new version of the app. This allows for flexibility in marketing and promoting the app in response to events or changes in strategy.
What are the best practices for writing effective app promo text?
Best practices for writing effective app promo text include:
- Keeping it short and to the point.
- Highlighting the most compelling feature or offer.
- Using action verbs to encourage user engagement.
- Ensuring it is relevant and up-to-date.
- Avoiding overly technical jargon or buzzwords that may not be clear to all users.
Does app promo text affect App Store Optimization (ASO)?
While app promo text does not directly affect ASO in terms of search ranking, it can indirectly influence conversion rates by compelling users to download the app after finding it in search results.
Can app promo text be localized for different regions?
Yes, app promo text can and should be localized for different regions to ensure that it resonates with users in their native language and takes into account cultural nuances.
What is the difference between app promo text and app subtitle?
The app promo text is a short, editable piece of text used for promotional messages, while the app subtitle appears directly below the app name on the App Store and is a fixed part of the app metadata that can only be changed with a new app version submission.
Should app promo text be updated regularly?
Yes, it is a good practice to update app promo text regularly to reflect the latest updates, promotions, or seasonal events that can attract new users or re-engage existing ones.
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