App Metrics for Marketing

Mobile app performance metrics, including app usage metrics like DAU and MAU, are used to measure the success of mobile apps.

View all ASO glossary terms

Home ASO Glossary App Metrics

App Metrics

Posted: Feb 24 2022

Updated: Sep 27 2024

Key Mobile app metrics

Mobile app KPIs

Mobile app performance metrics are used to measure the success of mobile apps. There are many types of app metrics - including app usage metrics like DAU and MAU; business metrics like eCPM and LTV; app performance metrics like crash rate; app engagement metrics like retention rate; and growth metrics like k-factor. Each app metric provides app developers with valuable insight. For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures.

Mobile app analytics metrics

Typically, mobile app analytics tools track and measure app activity, such as application performance metrics and other mobile app analytics metrics. There are tools for both iOS app analytics and Android app analytics.

It can be difficult to understand which mobile app analytics metrics are most important for your app. But mobile app analytics tell app developers what to track. Often, ad mediation platforms include application analytics and reporting solutions, providing app developers with valuable data on ad revenue and deep insights into user ad engagement and monetization.

Mobile game performance metrics

Game analytics metrics provide developers with key insights into the user behavior of their mobile gaming app. Mobile game metrics offer a look into how users interact with the game, giving the developer the necessary information to improve on the app and optimize it to suit the users needs and achieve set goals on revenue, discoverability, and other mobile game kpis.

Key metrics for mobile apps

Retention rate
Lifetime value (LTV)
Daily active users (DAU)
Monthly active users (MAU)
Average revenue per user (ARPU)
Average revenue per daily engaged user (ARPDAU)
Crash rate
API latency
App loading
Average session duration
Session interval
Churn rate
App rating
eCPM

All of these items can be utilized as mobile game metrics to help your business grow. Learn more about key app metrics for mobile apps to understand and improve app success.

Start Your Store Ranking Acquisition Capability Detection

Step by step to measure all of your app store optimization efforts with our ASO tools.

Featured Terms

App Ranking
App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
See More
App Store Acquisition Channels
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
See More
App Store Optimization (ASO)
App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
See More