noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/aso-glossary/app-influencer-marketing

App Influencer Marketing for Marketing

Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.

View all ASO glossary terms

Home ASO Glossary App Influencer Marketing

App Influencer Marketing

Posted: Aug 11 2021
Updated: Nov 25 2024

What is App Influencer Marketing?

 

Influencer marketing is the practice of using influencers (either of social media popularity or thought leaders) from an app’s industry or category in order to promote and bring traffic to an app/game. Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.

Influencer marketing is often synonymous with young Generation Z types and it can be, but it can also be a well-respected leader in their field of work who has a large social media following also.

Why App Influencer Marketing is Important?

 

Influencer marketing is a new channel to increase growth and find new audiences which is an important lever for user acquisition (UA) teams to pull. This type of marketing breaks existing circles of audiences that surround the topic of a game / app. 

A Youtube or Instagram influencer that has millions of followers can partner up with an app / game to market it by highlighting and promoting specific content. Exposing their entire audience to a product can result in an increase in organic traffic (branded and keyword search) and installs.

App Influencer Marketing and ASO

 

A vital element of ASO is discoverability and improving the chances of a user finding an app / game through organic search. If an influencer campaign launches and a large amount of traffic comes to the store as a result, users will be either reaching the page directly through a deep link, searching for the brand name in the store and though it’s possible to find it on the ‘top charts’ perhaps, it’s mostly found through a branded search. Only with effective ASO can an app / game appear at the top of the search results, so in order for search to turn into actually locating an app’s product page easily, ASO techniques must be implemented

Influencer marketing is also important to ASO as, with any increase in traffic, an app or game will need to accommodate the influx with optimized App Store or Google Play creatives / messaging in order to result in good conversion rates. 

It’s important for the creatives used in the App Store or Google Play to match what the influencer has been promoting in the campaign. For example if a user is promised a sign up bonus by the influencer, the ASO team should match that message on the visuals. So a listing should surface the influencer’s message at first impression to make the connection between what was advertised to what is being seen in the listing, in order to convert that user to install the game / app.

Influencer marketing is a unique word-of-mouth source and it can be used as part of a wider marketing strategy which may also include paid ad campaigns, getting ‘featured’ in placements and ranking highly for keywords through ASO.

 

ASO World App Promotion Service

Related Terms
App Reinstall
Explore how app reinstalls influence App Store Optimization (ASO) and discover strategies to increase reinstall rates for mobile app success.
Read More
Natural Language Search
Explore how App Store Natural Language Search revolutionizes app discoverability and ASO strategies with NLP-driven, user-friendly search capabilities.
Read More
Best Practices for Regular Updates
To learn the effective operations strategy for regular updates involves a systematic approach to planning, executing, and monitoring updates.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
App Reinstall
Explore how app reinstalls influence App Store Optimization (ASO) and discover strategies to increase reinstall rates for mobile app success.
Read More
Natural Language Search
Explore how App Store Natural Language Search revolutionizes app discoverability and ASO strategies with NLP-driven, user-friendly search capabilities.
Read More
Best Practices for Regular Updates
To learn the effective operations strategy for regular updates involves a systematic approach to planning, executing, and monitoring updates.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.