Согласно ASOWorld Research алгоритма ранжирования приложений в магазине Google Play, наивысшим приоритетом является количество загрузок пакетов приложений и установок по ключевому слову.
Согласно сводке наших экспертов по алгоритму ранжирования Google Play Store, наивысшим приоритетом является количество загрузок пакетов приложений и установок по ключевым словам (загрузки приложений начинаются с поиска по разным целевым ключевым словам). И преимущества охвата ключевых слов для приложения очевидны для всех.
По данным ASO World Research (на основе сотен тестов в разных отраслях), 65% пользователей ищут приложения с помощью поиска по ключевым словам на рынке приложений. Кроме того, Google Play также сообщил, что 80% органического трафика приходится на поиски в Google Play.
ASO (оптимизация магазина приложений) относится к процессу повышения рейтинга приложения в магазине приложений путем изучения алгоритма ранжирования рынка приложений и оптимизации различных параметров приложения.
Короче говоря, ASO — это серия стратегий оптимизации, которые оптимизируются в соответствии с правилами Магазина для увеличения охвата и коэффициента конверсии приложения в Магазине для достижения цели увеличения естественного роста приложения.
Хотя иногда ASO по привычке называют SEO в App Store, ASO — это не совсем то же самое, что и SEO. Потому что ASO не только оптимизирует степень воздействия поиска, но также включает другие аспекты степени воздействия (такие как рейтинг в общем списке магазина и видимость списка каждой категории) и коэффициент конверсии загрузки.
В настоящее время на рынке приложений Google Play насчитывается более 530 миллионов мобильных приложений. И в будущем на этот рынок хлынет больше мобильных приложений. Я считаю, что каждый разработчик хочет, чтобы его приложение было самым конкурентоспособным и получало много бесплатного трафика. Однако реальная рыночная конкуренция жестока.
Столкнувшись с такой жесткой конкуренцией на рынке, ASO является одной из самых важных стратегий на рынке Google Play. Это может максимизировать популярность мобильных приложений, повысить рейтинг в поиске, увеличить коэффициент конверсии и увеличить количество органических загрузок.
Нажмите "Подробнее", чтобы развивать свой бизнес в области приложений и игр с помощью службы продвижения приложений ASO World прямо сейчас.
ASO-оптимизация Google Play делится на две части: метаданные (элементы, которые на 100% контролируются разработчиком) и внеметаданные (элементы, которые разработчик не может полностью контролировать). Соответствующее содержание выглядит следующим образом:
Метаданные : Связанные факторы включают заголовок, краткое описание, подробное описание, значок, снимки экрана и видео, а также частоту сбоев.
Кроме того, важно отметить, что порядок приоритета ключевых слов в поиске Google Play следующий: Название > Краткое описание > Подробное описание .
● Название : название приложения. Держите его в пределах 50 символов. Возможность охвата ключевых слов в Title почти 100%, и ранжирование этих ключевых слов будет неплохим.
При изучении 15 лучших приложений в магазине приложений было обнаружено, что приложения с релевантными ключевыми словами в заголовке имеют значительно более высокий рейтинг, чем другие приложения.
Поэтому заголовок должен содержать важные целевые ключевые слова.
● Краткое описание: Краткое описание приложения. Держите его в пределах 80 символов. Используйте одно или два предложения, чтобы описать APP и его основные функции. Краткое описание может войти в топ-5 по весу и приоритету в алгоритме ранжирования ASO, что имеет относительно большое влияние на ранжирование в поиске и коэффициент конверсии.
Более того, краткое описание Google play ограничено 80 символами, поэтому будет охвачено больше ключевых слов, что принесет больше возможностей для оптимизации, чем заголовок. Следует отметить, что одновременно следует учитывать семантику выражений и охват ключевых слов. Один влияет на коэффициент конверсии, а другой влияет на ранжирование в поиске. Что касается охвата ключевых слов, новым приложениям довольно сложно выбрать популярные ключевые слова и надеяться оказаться в топе. Поэтому лучшая стратегия оптимизации ключевых слов — это выбор подходящих ключевых слов.
В начале оптимизации лучше всего использовать ключевые слова со средним и длинным хвостом, потому что это более конкретная комбинация ключевых слов для поиска. Такие ключевые слова обычно имеют высокий коэффициент конверсии, а в процессе поиска и запроса 70% поисковых запросов, используемых пользователями, являются терминами с длинным хвостом. Во многих случаях пользователи используют для поиска определенные ключевые слова с длинным хвостом или короткие предложения, потому что этот тип поиска может более точно выразить их намерения.
Однако у ключевых слов с длинным хвостом есть недостаток. Меньше конкуренции, но и меньше трафика. Поэтому следует выбирать как можно больше различных комбинаций ключевых слов с длинным хвостом и охватывать большое количество областей поиска, связанных с приложением. Таким образом, охват ключевых слов может быть улучшен, а доступность мобильных приложений для поиска может быть максимальной.
●Подробное описание : подробное описание приложения. Держите его в пределах 4000 символов. Очень четкое и привлекательное описание функций приложения. Стратегия повествования такая же, как и краткое описание.
На рынке Google Play плотность и частота важных ключевых слов во всей релевантной информации, основанной на приложении, является ключом к ранжированию. Google Play будет охватывать ключевые слова, сканируя описание. Поскольку длинное описание приложения может состоять из большего количества символов, лучше всего повторять все важные ключевые слова пять раз. Но, учитывая пользовательский опыт, не делайте стек ключевых слов механически, лучше сознательно встраивать эти ключевые слова в естественное описание.
● Значок: Значок — это первое взаимодействие между ПРИЛОЖЕНИЕМ и пользователем, поэтому убедитесь, что оно хорошо передает ваш бренд.
● Скриншоты и видео : при загрузке скриншотов не делайте просто «скриншоты». Эти изображения должны быть востребованными и привлекательными. Таким образом, вы можете включить текст и другую графику в эти изображения, чтобы представить приложение пользователям интересным и интуитивно понятным способом.
● Частота сбоев приложения . На конференции Google в 2018 году компания Google объявила, что 60 % отзывов с одной звездой связаны с сбоями приложений, ошибками и скоростью отклика. Поэтому Google скорректирует свой алгоритм, расставит приоритеты над качеством приложений и повысит вес показателей сбоев.
Кроме того, Google оценивает приложения с уровнем сбоев ниже 1% как приложения с низким уровнем сбоев, а приложения с уровнем сбоев выше 5% — как приложения с высоким уровнем сбоев. Поэтому APP необходимо улучшать качество своей продукции.
Внемета-данные : включая установки, рейтинги, комментарии и т. д. Мы не можем напрямую контролировать эту часть, но мы все же можем сделать что-то, чтобы гарантировать, что ASO сможет добиться лучших результатов.
Подсчет очков : Подсчет очков сильно влияет на рейтинг приложения. Кроме того, даже если пользователи заходят на страницу приложения через поиск, при низкой оценке коэффициент конверсии загрузки не будет высоким. Поэтому обязательно свяжитесь с пользователем, чтобы изменить счет.
Комментарии : Как и рейтинги, многие пользователи читают комментарии перед загрузкой приложения. Если комментарии будут плохими, конечно, это также повлияет на коэффициент конверсии загрузки.
Вне зависимости от того, есть приложение в Google Play или нет, нам нужно найти правильную ASO-стратегию. Однако во время манипуляций результаты могут не совпадать с ожиданиями. Чтобы избежать этого явления, мы можем использовать платформу разработчика Google Play, волшебный инструмент A/B Test.
A/B-тест сравнивает списки приложений двух разных версий, чтобы определить, какая версия имеет лучшую конверсию (клики или установки). Во время эксперимента половина трафика может быть направлена на вариант А, а другая половина может выбрать вариант Б, сравнить их и посмотреть, какой из них работает лучше всего.
В настоящее время существует два метода A/B-тестирования: глобальный и локализованный. Конкретные различия заключаются в следующем:
Разработчики могут выбирать собственный способ тестирования в соответствии со своими предпочтениями.
1) Изучить функциональные характеристики продуктов-конкурентов (определить направление подбора ключевых слов)
Рекомендуется собрать следующую информацию о продуктах-конкурентах (Название, Краткое описание, ранжирование, рейтинг, Иконка, количество пользователей, количество отзывов, функциональные очки , обзоры представителей GP), вы можете использовать рейтинг APP Annie и результаты поиска GP, а также аналогичные веб-сайты, apptweak и т. д. Инструмент анализирует конкурирующие продукты, в основном для того, чтобы понять, как конкурирующие продукты демонстрируют свои функции и как на них реагирует рынок.
2) Проанализируйте ключевые слова конкурирующих продуктов.
Вы можете использовать apptweak для анализа плотности ключевых слов, и всесторонне SimilarWeb может увидеть долю трафика, влияющего на конкурирующие продукты.
3)Охват спроса на ключевые слова и проверка ключевых слов по ценности
● Используйте инструменты для более детального анализа: планировщик ключевых слов Google (в настоящее время открыт только для рекламодателей), тренды Google, SimilarWeb, инструмент ключевых слов (примечание: искомое слово и слово, связанное с поиском пользователя, имеют относительно высокую похожий контент, неконкурирующие продукты, содержащие слова) и т. д.
● Вы можете искать похожие слова в Google Trends и видеть сравнение трендов ключевых слов, что очень полезно для оптимизации ASO. Например: слово ураган можно увидеть через поиск Google Trends, в определенных областях в определенное время; трафик этого слова очень высок, то приложение на основе погоды может оптимизировать это ключевое слово в эти моменты времени.
● Не используйте этот инструмент для поиска ключевых слов в самом начале. Это будет игнорировать рыночный спрос и фон. Зайдите в Google и Google Play, чтобы найти больше. Результаты поиска, предоставляемые Google, являются болевым синдромом потребностей пользователей. Кроме того, поисковые подсказки, предоставляемые Google, также являются пользователями. Связанные слова, найденные при поиске слова, могут быть проанализированы как ключевые слова. Кроме того, поисковые подсказки, указанные в окне поиска при поиске, представляют собой все слова, которые обычно ищут пользователи, что можно использовать для анализа ключевых слов.
● В зависимости от функции, количества связанных ключевых слов и ситуации с конкурирующими продуктами выберите некоторые ключевые слова для использования. При подборе примерно рассортируйте место, где будет использоваться каждое ключевое слово (Заголовок/Краткое описание/Подробное описание), то есть план ключевых слов. Рекомендуется искать около 20.
● При выполнении ключевых слов, поскольку основные ключевые слова имеют большой трафик и по ним трудно конкурировать, рекомендуется делать прорывы в длинных ключевых словах. Ключевые слова с длинным хвостом должны включать основные ключевые слова.
● При определении ключевых слов полностью учитывайте пользовательский сценарий. Подумайте о том, как пользователи могут искать, а затем примите соответствующие меры для обеспечения точности ключевых слов.
Выше мы поделились исчерпывающим введением и базовой стратегией оптимизации ASO-оптимизации на рынке Google Play. Конечно, изменения алгоритма никогда не прекращались.
ASO-оптимизация — это долгосрочный процесс, требующий постоянного тестирования и проверки. Как разработчик или промоутер приложения, вы должны научиться постоянно корректировать и изменять стратегию доставки ASO для достижения наилучших результатов.
App Store оптимизация,Исследование ключевых слов,Алгоритм ранжирования Google Play,
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Lisa Simon
@Alex First of all, you need to pay attention to several metadata tags of your app in the app store, mainly including: App Title, Subtitle, Keywords and Description. Try to make these parts of the metadata naturally contain more of your value keywords.
Ellie Biel
@Lilly Adams The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users. Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app. Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Ellie Biel
@Lilly Adams A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features. If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all.
Carlos Campbell
@James Dean A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Wilona Glisson
@Carlos Campbell If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it. Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Wilona Glisson
@James Dean If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
ASO World technician
@Alex The keyword optimization is a big topic. We have a new articel in ASO GUIDES category which called: ASO Guide for Beginner: How to Attract 100 India Sign Up Every Day for a New App? You can read it firstly.
Hattie Douglas
@Kevin Mitchell Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Cathy Brewer
@Terence Becker There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users. If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Sabrina Jennings
@Joanne Matthews As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow. Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all. After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including the popularity, difficulty, and relevancy.
Howard Lloyd
@Alan Chapman If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive. Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking. It is because there are many other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app. On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Earnest Miller
@Kristin Fowler Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Garrett Simpson
@Dominic Hernandez The Google Play has its own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Bernice Jenkins
@Virginia Silva Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results. It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others. By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Tomas Alvarez
@Lloyd Ballard Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Tomas Alvarez
@Lloyd Ballard For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Paula Lindsey
@Angelina Haynes 1. THINK LIKE A CUSTOMER Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services. 2. STUDY THE COMPETITION Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting but also help broaden your list of ideas.
Paula Lindsey
@Angelina Haynes 3. UNDERSTAND THE LONG TAIL KEYWORD Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service. 4. USE KEYWORD RESEARCH TOOLS If you are using Google Ads you can use their keyword tool to research your potential target keywords. With these tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more. 5. ANALYZE THE RESULTS After choosing your keywords don't forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don't forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags and your website's content.
Matt Vargas
@Raul Phelps Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Pat Anderson
@Rickey Diaz Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Rosie Roberson
@Fred Coleman Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Cody Robertson
@Marlon Reeves Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Lucy Lamb
@Vicky Freeman Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help your mobile marketing strategy. You will be able to see where your app stands in relation to the competition, and boost your store ranking accordingly. These app analytics tools are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing to improve your app store ranking, and much more.
Andy Webster
@Jorge Carpenter Here are some app that you can use to monitor your app: AppAnnie Sensor Tower Appfigures AppRankCorner Appstatics Appnique APPlyzer
Tamara Perkins
@Bob Mccoy Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Marguerite Cross
@Irene Park App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Marilyn Weaver
@Vivian Bush App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store).
Enrique Burgess
@Tyler Fleming Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification.
Lucy Phelps
@Jodi Carpenter The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
Alonzo Wise
@Harriet Oliver Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Wade Reynolds
@Wilson Joseph Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification.
Angel Keller
@Darrel Burgess Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Valerie Farmer
@Darren Stevens App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Angel Thomas
@What are ASO ranking factors? The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search Rankings and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings + Reviews, and Subtitle / Short Description.
Wallace Copeland
@Jeannette Washington This point is obvious. Of two mobile apps with the same level of optimization, the one with more compatible devices will obviously have a higher number of downloads. Most of the best-performing iOS apps have the latest versions for iPhone, iPad, iPod Touch and even Apple Watch users. Android apps, on the other hand, should be tested more often to be compatible with as many devices as possible, a task made somewhat difficult by the sheer number of providers. Multi-language support should also be offered if you plan to launch the app into the global market. This can also increase the number of downloads.
Everett Jordan
@Joan Torres If you want to get more downloads, there's a couple of things that you can do to improve your app's rankings in the app store. These include modifying your title, the app's description, improving your app's reviews and ratings, and increasing your app's download rate.
Malcolm Jefferson
@Lisa Bowman Go to the home screen, and in the top right corner click Add New Campaign button. Enter your App URL. Under Ranking System Count select Exact URL. Select the Google Play search engine.
Allison Olson
@Maryann Estrada Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app’s chances to rank better for those targeted keywords. However, choose your keywords wisely as Google allows you to add just 30 characters in the title field. This means, you can add only one or two highly targeted keywords in the app’s title. Use Google AdWords Traffic Estimator to find and prioritize relevant keywords for your app and add the top ones in the title. Do not ever stuff keywords though, that is as much a sin in ASO as in SEO.
Hazel Roberson
@Lorenzo Brock As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Hazel Roberson
@Lorenzo Brock You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Hazel Roberson
@Lorenzo Brock The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them. However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Hazel Roberson
@Lorenzo Brock But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Jamie Palmer
@Van Rodgers Choosing the right category to place your app in is crucial to getting your app discovered and downloaded by as many people as possible. In a time when more than 1300 apps get added to app stores a day, getting your app discovered is like trying to find a needle in a haystack. There has to be a better way to make your app visible to a larger audience. Categories, if used well, can certainly be helpful here.
Jamie Palmer
@Van Rodgers Make sure you place your app in the right category where users are likely to go look for it. Coupled with other factors such as the right keywords and description, chances are high that your app could show up fairly high in the right category, which will undoubtedly boost your downloads and subsequent engagement and revenue.
Alison Johnston
@Darrell Crawford Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Shane Rodriguez
@Simon Jenkins The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Kristin Mclaughlin
@Heidi Morrison The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for.
Denise Owens
@Aubrey Ramos You can filter your results to get a better understanding of the potential success of specific keyword ideas. To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign.
Denise Owens
@Aubrey Ramos Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts.
George Jordan
@Jodi Carlson There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research:
George Jordan
@Jodi Carlson Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long tail keywords Step 8: Find out about your competitors
Marta Baker
@Pedro Tran The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users.
Marta Baker
@Pedro Tran Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app.
Marta Baker
@Pedro Tran Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Doreen Klein
@Sheldon Schwartz A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users.
Doreen Klein
@Sheldon Schwartz The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking.
Doreen Klein
@Sheldon Schwartz Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two.
Marie Webster
@Erika Holland There are two major ways of how people discover new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs.
Marie Webster
@Erika Holland The best way to acquire organic app installs is ASO. App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number.
Marie Webster
@Erika Holland From an app marketer, if you aren’t taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when she or he is exposed to an ad. It’s a higher quality customer relationship from the get-go.
David Greer
@Kate Howell Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long-tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Bennie Bush
@Ellis Fox App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
sami
@Ellis Fox A word can be single, double or long tail phrase that can explain your product,post or app functionality in best possible way, A keyword is the pain point of of user to whom you will address with your intending app.
Calvin Allen
@Bradford Mullins App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
sami
@Calvin Allen ASO is the oxygen of your App, high-quality oxy/ASO, and High quality of app life. the better the ASO, The better the App life cycle ASO is on going process throughout your app life.
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