Маркетологи все больше ценят маркетинг мобильных приложений. 7 историй успеха мобильного маркетинга раскрывают секреты стратегии продвижения приложений.
По мере того, как умные мобильные устройства распространяются среди людей всех цветов во всем мире с беспрецедентной скоростью, мобильные приложения также открывают новый способ общения, а мобильный маркетинг все больше ценится маркетологами в различных отраслях. Здесь мы выбрали 7 успешных кейсов мобильного маркетинга для обсуждения и вместе исследуем модели мобильного маркетинга, которые можно повторно использовать в продвижении вашего приложения.
Когда вы обнаружите, что рыночное пространство для вашего продукта ограничено, а возможности кажутся безграничными, может быть сложно разработать первоначальную стратегию. Исследуйте успешные кейсы, чтобы найти вдохновение, и используйте эти знания, чтобы сформулировать потрясающие мобильные стратегии, анализируя возможность повторного использования различных факторов и условий, способствующих успеху. Прежде всего, вы можете научиться на собственном примере, чтобы быстро начать работу.
McDonald's использует Instagram, чтобы по-новому взаимодействовать с клиентами. Несколько лет назад компания запустила рекламную кампанию, чтобы побудить клиентов использовать приложение, чтобы сфотографировать свои любимые сцены из жизни и поделиться едой. Эта деятельность значительно улучшила участие пользователей и создала интерактивное сообщество для пользователей.
Во время мероприятия они создали мобильную рекламу, чтобы пользователи могли «поделиться самым важным моментом в Instagram». Если пользователи нажимают на содержимое объявления, они могут делиться фотографиями еды и жизненных моментов, которые они сделали, и даже просматривать библиотеку изображений других изображений.
McDonald's не новичок в мобильном маркетинге. Когда они проводят известные монопольные акции, они используют мобильную рекламу, чтобы информировать клиентов об этой акции. Они также начали использовать мобильные телефоны для продвижения своих новых продуктов.
Это специальное мероприятие направлено на расширение влияния McDonald's в Instagram. Причина его успеха в том, что он привлек новое внимание к старым продуктам. Это также увеличивает количество пользовательского контента, который, как правило, оказывает большее влияние на клиентов, становится более убедительным и привлекательным.
Действия:
– Используйте мобильные каналы для создания новых разговоров на старые темы.
– Посещайте места, где часто бывают клиенты. Начал развивать бизнес на мобильных приложениях, таких как Instagram и Vine.
Ранее IKEA запустила бесплатное приложение, интегрированное с последним каталогом товаров. Пользователь устанавливает приложение и заполняет ряд тестовых данных при первом входе в систему, чтобы помочь пользователям определить свой собственный уникальный стиль. А еще ИКЕА доработала портрет и позиционирование этого пользователя. Кроме того, это приложение имеет функцию 3D-отображения, позволяющую клиентам использовать свои мобильные телефоны для фотографирования мебели и виртуализации размещения мебели в своих домах для усиления ощущения реальности.
Пользователи могут загружать изображения продуктов, а затем использовать функцию камеры телефона для создания виртуальных 3D-изображений, чтобы показать общий эффект мебели в определенной области комнаты.
Для всех планировщиков это делает покупку мебели менее хлопотной. Они могут увидеть, как сочетаются цвета, и даже убедиться, что размер правильный, прежде чем войти в магазин.
Для ИКЕА цель приложения — стимулировать творчество и стимулировать интерес покупателей к предметам интерьера. Они также хотят упростить процесс покупки и поощрять клиентов использовать их каталог в течение всего года.
Действия:
-Используйте мобильные устройства, чтобы упростить покупательское поведение. Отвечайте на вопросы клиентов еще до того, как их зададите.
-Не просто сосредоточиться на создании продаж. Если вы сначала заинтересуете и вдохновите клиентов, то, скорее всего, последуют продажи.
-Вдохновите ваш долгосрочный интерес к другим маркетинговым планам.
Нажмите "Подробнее", чтобы развивать свой бизнес в области приложений и игр с помощью службы продвижения приложений ASO World прямо сейчас.
Являясь одним из ведущих мировых поставщиков одежды для активного отдыха, The North Face использует мобильную стратегию под названием GEO-Fencing, чтобы привлечь больше покупателей в свои магазины.
Чтобы зарегистрироваться в программе, клиентам необходимо указать номер своего мобильного телефона и активировать функцию мобильного GPS. Затем, когда они прибудут на определенное расстояние от магазина, они получат текстовое сообщение от The North Face с напоминанием об остановке.
В зависимости от местоположения клиента The North Face может адаптировать текстовые сообщения в соответствии с погодой в этом районе и может ориентироваться на конкретных клиентов с помощью определенных рекламных акций.
В городских районах The North Face GEO-Fences простирается до полумили вокруг магазинов, а в пригородах — до мили.
Клиенты хорошо реагируют на этот вид мобильного маркетинга. 79% людей сообщили, что после того, как они начали получать напоминания, они стали чаще посещать магазин, а 65% совершали покупки благодаря напоминаниям.
Действия:
-Расположение решает все. Рассмотрите возможность сегментирования мобильных пользователей на определенные аудитории и проведения определенных рекламных акций в зависимости от их фактического региона.
– Предоставьте клиентам возможность зарегистрироваться, чтобы получать напоминания по SMS.
По сравнению с IKEA, Intel использует более простой подход к мобильному маркетингу. Они не разрабатывали великолепный новый интерфейс и не создавали собственную дополненную реальность. Вместо этого они запустили платную поисковую B2B-кампанию для мобильных устройств, чтобы поддержать свою бренд-кампанию «удовлетворить процессор».
Корпорация Intel использует как ключевые слова с точным соответствием, так и условия поиска по ключевым словам с широким соответствием, чтобы привлечь людей на свои веб-сайты и информировать клиентов о своих новых возможностях процессора. Они обнаружили, что мобильный поиск Bing на 40% эффективнее обычного онлайн-поиска.
В дополнение к своим кампаниям PPC они также размещали рекламу на многих популярных мобильных веб-сайтах, таких как CNN и CBS, и показатель отказов ниже, чем у обычной интернет-рекламы. Это можно объяснить тем, что клиенты, как правило, ищут информацию с большей целью на своих мобильных телефонах.
Действия: -
Проведите исследование ключевых слов для мобильных устройств, чтобы узнать, как клиенты выполняют поиск на мобильных телефонах.
– Не сосредотачивайтесь только на Google. Рассмотрите возможность использования Bing и Yahoo для привлечения мобильных клиентов.
Когда мобильная революция продвигается вперед, Starbucks использует эту возможность, чтобы клиентам было проще и быстрее платить за кофе. В январе 2011 года Starbucks, управляемая почти 68 000 компаний в США, начала принимать мобильные платежи в рамках тарифного плана Starbucks Card Mobile.
Потребители могут загрузить приложение на свой мобильный телефон, а затем пополнить мобильную карту. Затем, когда они делают покупки, бариста сканирует штрих-код на экране и списывает общую сумму со счета.
Всего за три месяца с момента первого запуска приложение набрало более 3 миллионов пользователей.
Есть много причин, почему это приложение так успешно. Помимо того, что покупка кофе стала проще, чем когда-либо, наличие приложения также может побудить покупателей вернуться в магазин и повысить их лояльность. Клиенты также могут регулярно взаимодействовать с брендом Starbucks инновационными способами.
Действия:
– Предоставьте клиентам захватывающие новые мобильные функции.
– Используйте мобильные устройства, чтобы облегчить жизнь клиентам в пути.
– Разработайте мобильную программу, чтобы повысить лояльность клиентов и побудить пользователей чаще взаимодействовать с вашим брендом.
Некоторые люди говорят, что это может быть одна из лучших кампаний мобильного маркетинга в истории.
Chipotle — это мексиканский ресторан быстрого питания, который пытается изменить опыт быстрого питания и известен своей программой «Честная еда», которая посвящена поиску лучших ингредиентов, связанных с окружающей средой.
Для продвижения этого уникального плана они выпустили и выпустили анимационные фильмы на YouTube, а также разработали новые мобильные игры. Менее чем за две недели фильм набрал более 6,5 млн просмотров на YouTube, а игра Chipotle Scarecrow вошла в число 15 лучших бесплатных приложений для iOS в iOS App Store.
Эксперты связывают этот успех с тем, что производственная ценность игры высока. Это не просто быть вместе. У него хорошо проработанный персонаж, эмоционально заряженный сюжет и далеко не хитрая реклама. Для пользователей это на самом деле игра, а не просто маркетинговая стратегия.
Действия:
– Пока вы инвестируете в высококачественные игры с развлекательными функциями, мобильные игры могут стать отличным рекламным инструментом.
– Покажите клиентам, что вы заинтересованы в создании ценности, а не просто в попытках продать.
– Интегрируйте несколько мобильных платформ, чтобы повысить осведомленность о мобильных кампаниях.
Target использует социальные сети и платную рекламу, чтобы расширить свои знания о своем новом мобильном приложении, которое дает мобильным пользователям доступ к эксклюзивным предложениям и скидкам.
Многие купоны можно использовать повторно в нескольких транзакциях, пока не истечет срок их действия. Это не скидки раз и навсегда. Транзакция также была персонализирована, чтобы помочь потребителям сэкономить больше вещей, которые они часто покупают, а приложение вознаграждает клиентов, которые остаются активными и приглашают друзей присоединиться.
Клиенты также могут делиться своими любимыми предложениями с друзьями на Facebook, чтобы помочь целевым брендам получить больше источников контента.
Несмотря на то, что большинство мобильных рекламных акций шумны для клиентов, их следует приветствовать за создание Target эффективного интерактивного приложения для скидок.
Действия:
– Обеспечьте особое отношение к клиентам, чтобы они могли взаимодействовать с вами на мобильных устройствах.
– Поощряйте мобильных пользователей взаимодействовать с вами, чтобы получить скидки. Было доказано, что конкурсы в социальных сетях увеличивают количество участников.
По мере того, как мы вступаем в эру мобильного маркетинга, быстрое развитие и изменения, вызванные инновационными идеями, множество новых возможностей, созданных новыми методами коммуникации, захватывают дух. Независимо от того, в какой отрасли вы работаете или кто ваши клиенты, мобильный маркетинг может вам помочь.
Эти 7 брендов используют разные методы маркетинга мобильных устройств для установления контакта с покупателями и увеличения продаж. Для многих наших разработчиков они могут обдумать ключевые моменты, найти сходство со своими продуктами и начать разрабатывать собственные стратегии мобильного маркетинга.
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Lisa Simon
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Lisa Simon
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Lisa Simon
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Ellie Biel
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Ruth Carter
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Cristina Phelps
@Raven Snee QR codes: QR codes are scanned by users, who are then taken to a specific web page that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them since users who scan them don’t always know exactly which rabbit hole they’re jumping down. Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.Mobile image ads: Image-based ads designed to appear on mobile devices. SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.
Jimmy Pratt
@Bradford Barber There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget. App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
Ignacio Greene
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Leo Duncan
@Ralph Vaughn Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing.
Frances Ray
@Jo Lloyd Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target audience within a matter of seconds.
Leigh Peters
@Emily Stevens Mobile marketing is a revolutionary marketing tact in business world. It introduces easier and better way to communicate directly with customers and advertise products. Ecommerce business can be easily enhanced. Marketers now contact users according to their natures and requirements.May 22, 2018
Krista Crawford
@Terence Gonzalez Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. That’s why mobile marketing is a must for both online business and brick-and-mortar entrepreneurs.
Jody Bishop
@Vincent Paul Drive traffic, conversions, and brand awareness with content. Create a brand around your app by being an expert in your niche. Build trust with users through content. Blog content can be used for email marketing to re-engage contacts or for social media.
Rene Figueroa
@Terrell Estrada Hello, here some tips that you can use for free to promote your app: App Store Optimization – Keywords & Reviews. First of all, make sure your app can be found by users. Social Media – Building a Community, Pushing Out Your Message. Paid Advertising – Click to Install. Public Relations – Launch, Release, and App Reviews. Networking – Word of Mouth, Target Audience.
Molly Armstrong
@Maxine Fowler Hello, here are the steps that you could use to launch your app: Market Research Before Launching Your App. Check Out Your App's Competitors. Publish Your App Landing Page. Create Mockups For Your App. Use A Graphic Design Template. Code Your iOS App With Swift And Xcode. Launch Your App in the App Store.
Bessie Wagner
@Irvin Rhodes Mobile usage for the average consumer has boomed in recent years. Consumers are increasingly using their mobile devices to consume media, communicate with friends, and purchase products.
Bessie Wagner
@Bessie Wagner Mobile marketing allows businesses to run ads for their product directly on customers smartphones, tablets, or other mobile devices. These ads can take on many forms, including ads on social media platforms, website banner ads, and mobile app offers. Tailoring your mobile marketing strategy to deliver personalized messaging to your customers is the best way to get your customers’ attention.
Bessie Wagner
@Irvin Rhodes Mobile advertising is a cost-effective way to reach your target audience and deliver high conversion rates across your digital marketing channels. The key to building your own successful mobile marketing strategy is to choose the right marketing channel for your product.
Cornelius Rhodes
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Jose Wilkerson
@Shaun Ramsey One of the things that makes mobile marketing so popular with marketers is the variety. Mobile marketing isn’t limited to one or two strategies. It's more of a choose-your-own marketing adventure that allows you to communicate directly with mobile users. Many businesses like to mix and match different mobile marketing formats to fit their specific needs. Here’s an overview of the most popular types of mobile marketing campaigns.
Lauren Brewer
@Natalie Mckenzie You might be surprised to learn that the mobile game marketing scene is booming. The number of mobile phone gamers in the United States is projected to exceed 210 million users by 2020. Mobile game marketing refers to ads that appear within mobile games promoting products or services. This strategy is often used to promote new products or deals. In-game mobile ads can appear as banner pop-ups, full-page image ads, or video ads that play between games.
Lauren Brewer
@Natalie Mckenzie Mobile game marketing is heavily favored by e-commerce companies. It’s often easy for these businesses to find mobile games that relate to their own product. That allows them instant access to an audience that might have never heard of their product before. This saves marketers the time of building their own audience and instead lets them focus on selling.
Tina Ellis
@Donnie Gregory If you’re running a local business like a restaurant or a storefront, location-based marketing is crucial for your business. Location-based marketing involves both online and in-person marketing tactics that are designed to attract customers located within the same geographic location as your business.
Tina Ellis
@Donnie Gregory This is done by using strategies like geotargeting, mobile search, SEO, location tags, and targeted PPC clicks to get your business in front of the people closest to it. Location-based marketing is perfect for small businesses that operate in a single location within a specific community. It can help you stand out against direct competitors and attract new customers that live close to your business.
Shannon Welch
@Owen Allen Today’s mobile users range from ages 7 to 90 (OneAudience). In other words, pretty much everyone is a mobile user in some capacity. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
Shirley Bailey
@Calvin Webb QR codes, also known as quick response codes, are popular for mobile marketing because they work with any smartphone that has a camera and a barcode reader built-in. Most iPhone and Android phone models have built-in capabilities to read QR codes. What makes QR codes particularly good for mobile marketing is that it’s an easy way to send consumers directly to content your company is putting out. Landing pages, videos, email subscriber lists, and more can be connected to QR codes.
Shirley Bailey
@Calvin Webb QR codes are simple to use and easy to track. Most QR code creators offer built-in analytics for ease of tracking. These reports can let you know how many people downloaded your QR code, interacted with the content, and even how many customers purchased something through your QR code.
Hugo Woods
@Ryan Miller One of the first steps to creating a mobile marketing program is ensuring responsive design across your website, emails, and landing pages. By implementing responsive design, you ensure a seamless and easy-to-engage-with experience that will attract and retain users.
Cedric Schwartz
@Stacy Fernandez 46% of people use voice search to look for local business information on their smartphones one or more times per day. No matter which mobile marketing strategy you’re employing, your business needs to be optimized for voice search. Voice search allows customers to easily search the internet using voice commands with programs like Siri or Alexa.
Cedric Schwartz
@Stacy Fernandez Consumers will often search for local restaurants or businesses in their areas that serve a specific need. If you’re a business owner that serves a specific area or community, you should invest in local business voice search.
Cedric Schwartz
@Stacy Fernandez Creating content to rank for voice search can be done in a number of ways. Most businesses find success using a mix of having an active social media presence, a regular stream of positive online reviews, and local and industry-specific directory listings. Creating a multi-channel digital marketing strategy will help improve your ranking in voice search and provide a more holistic customer experience.
Scott Frank
@Jodi Ramsey The rise of new technology and the popularization of e-commerce have paved the way for new best practices when it comes to crafting a site: the most popular among them being responsive web design. A mobile-friendly app focuses on making websites and landing pages easier to navigate and more responsive to multiple devices (mobile phones, tablets, desktops, and more). Responsive web design allows your company to create a seamless customer experience across any device.
Scott Frank
@Jodi Ramsey Your customers are online and making purchases from their smartphones, whether your website can keep up or not. Investing in a mobile responsive website creates a more pleasant user experience and converts more prospects into paying customers. Providing the best mobile experience for your customer can be the deciding factor in whether or not they will complete a purchase. Ignoring something as important as mobile responsiveness in your mobile marketing campaign will cost you in the long run.
Stacey Wheeler
@Colleen Alexander Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020. The 2-dimensional cartoon game is played on one of three futuristic maps: A spaceship, space station or planet base.
Gilbert Willis
@Claude Brooks Today’s mobile users range from ages 7 to 90 (OneAudience). In other words, pretty much everyone is a mobile user in some capacity. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
Jodi Hammond
@Al Campbell There are a variety of methods that can be used to analyze and optimize your mobile marketing tactics, including improving your responsive site and landing page design and personalizing content for mobile. It’s essential for businesses to future-proof their marketing strategy by boosting those mobile conversion rates.
Rick Warren
@Marta Francis The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy, determine how current efforts are performing (if you have any in place), and identify where you can improve.
Sonya Shelton
@Rodney Morris Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Lionel Cummings
@Joe Vasquez I. Conversational Chatbots II. User-Generated Content III. Social Commerce & Shoppable Ads IV. Mobile Commerce Growth V. Location-Targeted Mobile Ads VI. Rapid 5G Adoption VII. Augmented Reality VIII. Mobile Audio Marketing IX. Voice Search
Anita Wheeler
@Larry Hogan Certain issues can prevent marketers from using AI-based mobile marketing tools to harvest and exploit consumer data. On the macro level, some marketers may be constrained by some moral implications of privacy and transparency issues related to AI-powered data mining.
Anita Wheeler
@Larry Hogan On the micro-level, there are various fears among individual marketers. Some may have been drawn to the field for the more creative aspects of the work, while others may be afraid of the technology’s learning curve.
Anita Wheeler
@Larry Hogan However, marketers can take advantage of a suite of tools that are now available to assist in spinning raw information in databases into propensity variables to target KPIs. Acquiring such capabilities is a worthwhile investment in a marketing career.
Alan Norris
@Jimmie Little UGC stands for user-generated, which continues to be a highly impactful form of marketing. UGC is content related to your brand – text, images, audio, and video – that users voluntarily create and post online. Unlike influencer marketing, in which users are sought out and paid by marketers, user-generated content engenders a higher degree of trust based on real-life, unpaid experience and opinions. User-generated content can be a double-edged sword. If UGC is positive, it can generate priceless word of mouth that drives sales and trust in your brand and products. However, negative content can do just the opposite, ruining your customers’ perception of your brand and damaging trust.
Lorene Walters
@Jean Black 5G is the newest technology standard for broadband cellular networks. 5G enables marketers to provide engaging data-heavy experiences that were previously unavailable due to bandwidth and speed limitations.
Lorene Walters
@Jean Black As consumers upgrade their devices to take advantage of carriers’ 5G technology, marketers must be ready to exploit its capabilities to the fullest. 5G offers increased bandwidth to enable high-definition VR experiences and 4k streaming video, along with high-speed data delivery. The race is on for brands to harness the power and opportunities that 5G will create – before your competitors do.
Jo Knight
@Glenda Cunningham Certain issues can prevent marketers from using AI-based mobile marketing tools to harvest and exploit consumer data. On the macro level, some marketers may be constrained by some moral implications of privacy and transparency issues related to AI-powered data mining.
Rolando Jones
@Luis Richardson On the micro level, there are various fears among individual marketers. Some may have been drawn to the field for the more creative aspects of the work, while others may be afraid of the technology’s learning curve.
Rolando Jones
@Luis Richardson However, marketers can take advantage of a suite of tools that are now available to assist in spinning raw information in databases into propensity variables to target KPIs. Acquiring such capabilities is a worthwhile investment in a marketing career.
Johnathan Peterson
@Daniel Cox A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Johnathan Peterson
@Daniel Cox If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
Johnathan Peterson
@Daniel Cox If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it. Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Thomas Gill
@Dana West Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords.
Thomas Gill
@Dana West According to research, app titles that have keywords in them have a 10.3% higher ranking than those that don't.
Rose Manning
@Shaun Newton There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Rose Manning
@Shaun Newton If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Willard Rhodes
@Sonja Herrera As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Willard Rhodes
@Sonja Herrera Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Willard Rhodes
@Sonja Herrera After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Doris Baker
@Jon Williamson If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Doris Baker
@Jon Williamson Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Doris Baker
@Jon Williamson It is because there are may other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Doris Baker
@Jon Williamson On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Fredrick Banks
@Martin Adams Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Clark Olson
@Willie Cain Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets.
Noah Carter
@Lamar Gray The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Cecelia Adams
@Clyde Mack Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results.
Cecelia Adams
@Clyde Mack It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others.
Cecelia Adams
@Clyde Mack By taking advantage of these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Lindsey Cummings
@Elvira Perkins Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Lindsey Cummings
@Elvira Perkins With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Lindsey Cummings
@Elvira Perkins With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Lindsey Cummings
@Elvira Perkins For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Katie Harris
@Timmy Edwards Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
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