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Dec 9 2020
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Usually, if you stop promoting the keyword after it reaches the top 1 when the organic traffic is not high enough, the keyword ranking might drop. So you might consider supporting your keyword with some amount of daily installs.
In order to prevent this kind of drop, you need to choose a valuable keyword with a large search volume and continue buying keyword installs for your app on a regular basis if necessary.
It works just like an advertising network. There is nothing illegal in it.
We do follow the rules of Android Google Play and iOS Store completely.