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Keyword promotion is the best option for your application as it’s the fastest way to become closer to your target user. It helps your application to grow up in rank for certain keywords quickly.

Let’s look at an example of keyword ranking increase:

It's a latest real case that we helped our customer to boost the app ranking from 121st to Top 1 for a very competitive keyword within around 2 weeks. 

The chart shows the stable state of the keyword's ranking.

After the ranking increased, our customer received more organic installs and revenue increased.



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You may take account for some nuances with the keywords selection. Here’s what can happen and what you need to do if they appear:

NOT FOUND STATUS

This happens if an app can’t be found by our users among TOP-250 apps for the desired keyword.
Try to choose another, more detailed keyword by which your app is among TOP-250 on a certain market.

*Note: If you see that your app is <not found> by exact keyword but some installs were already delivered, it means that some users found it but most of them didn’t. It may happen due to changes on the market, such as appearance of new competitors (as an example). You may try this keyword some time again, but first, use more accessible keywords to promote.

OUT OF RANK STATUS

It means that users can’t find your app with keyword you’ve chosen.
You can choose powerful keyword to track your positions but remember that you can promote your app with long-tail keywords first. When your app can be found by the users via long-tail keywords you can start to choose short-tail one and become higher in rank.

*Note: If your application is fresh it is better to promote it via package ID in order to make it visible on the market. Since your application freely appears in searches you can start to promote it with the keywords and get target organic users.

Normally only when your app is in the top 3 position you can get the most organic traffic.

For example, when your Android app is at 50th position by searching "rent cars" in the USA, almost no one will find and install your app. After you optimized your app by buying keyword installs for several days, your app ranking was increased to the 3rd position, as an example. With the 3rd position in Google Play search, your app can get more visibility and a higher chance to get organic traffic from search.