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중요 공지:파트타임 채용이나 ASO 수익 앱 활동을 위해 ASOWorld의 이름을 사용하는 사기에 주의하세요. ASOWorld는 파트타임 직원을 채용하지 않습니다. ASOWorld가 게시한 공식 정보만 신뢰하세요.
Google Play 스토어 순위 알고리즘에 대한 전문가의 요약에 따르면 가장 높은 우선 순위는 앱 패키지 다운로드 수와 키워드 설치 수입니다(어플리케이션 다운로드는 다른 대상 키워드 검색에서 시작됨). 그리고 애플리케이션에 대한 키워드 적용 범위의 이점은 모두에게 명백합니다.
Google Play 스토어 순위 알고리즘에 대한 전문가의 요약에 따르면 가장 높은 우선 순위는 앱 패키지 다운로드 수와 키워드 설치 수입니다(어플리케이션 다운로드는 다른 대상 키워드 검색에서 시작됨). 그리고 애플리케이션에 대한 키워드 적용 범위의 이점은 모두에게 명백합니다. ASO World Research (다양한 산업 분야에서 수백 건의 테스트를 기반으로 함)에
따르면 사용자의 65% 가 앱 시장에서 키워드 검색을 통해 앱을 검색합니다. 또한 Google Play에서는 유기적 트래픽의 80% 가 Google Play 검색에서 발생한다고 보고했습니다.
ASO(APP Store Optimization) 는 애플리케이션 시장의 순위 알고리즘을 연구하고 애플리케이션의 다양한 매개변수를 최적화하여 앱 스토어에서 앱의 순위를 높이는 프로세스를 말합니다.
즉, ASO는 앱의 자연스러운 성장을 증가시키는 목적을 달성하기 위해 스토어에서 앱의 노출 및 전환율을 높이기 위해 스토어의 규칙에 따라 최적화된 일련의 최적화 전략입니다.
때때로 ASO는 습관적으로 App Store SEO라고 불리지만 ASO는 SEO와 정확히 동일하지 않습니다. ASO는 검색 노출률을 최적화할 뿐만 아니라 노출률의 다른 측면(예: 스토어의 전체 목록 순위 및 각 카테고리 목록의 가시성) 및 다운로드 전환율도 포함하기 때문입니다.
현재 Google Play 애플리케이션 시장에는 5억 3천만 개 이상의 모바일 애플리케이션이 있습니다. 그리고 앞으로 더 많은 모바일 애플리케이션이 이 시장에 쏟아질 것입니다. 나는 모든 개발자가 자신의 애플리케이션이 가장 경쟁력 있고 많은 무료 트래픽을 얻기를 원한다고 믿습니다. 그러나 실제 시장 경쟁은 가혹하다.
이처럼 치열한 시장 경쟁에 직면한 ASO는 구글 플레이 시장에서 가장 중요한 전략 중 하나다. 모바일 애플리케이션의 인기를 극대화하고 검색 순위를 높이며 전환율을 높이고 더 많은 유기적 다운로드를 유도할 수 있습니다.
지금 ASO World 앱 프로모션 서비스 로 앱 및 게임 비즈니스를 추진하려면 " 자세히 알아보기 "를 클릭 하세요.
Google Play ASO 최적화는 온메타 데이터(개발자가 100% 제어하는 요소)와 오프 메타 데이터(개발자가 완전히 제어할 수 없는 요소)의 두 부분으로 나뉩니다. 해당 내용은 다음과 같습니다.
메타 데이터 : 관련 요소에는 제목, 짧은 설명, 긴 설명, 아이콘, 스크린샷 및 비디오, 충돌률이 포함됩니다.
또한 Google Play 검색의 키워드 우선 순위는 제목 > 짧은 설명 > 긴 설명 이라는 점에 유의 하는 것이 중요 합니다 .
● 제목 : 앱 이름. 50자 이내로 유지하십시오. 제목에서 키워드를 포함할 가능성은 거의 100%이며 이러한 키워드의 순위는 나쁘지 않습니다.
앱 스토어에서 상위 15개 앱을 연구한 결과, 제목에 관련 키워드가 있는 앱이 다른 앱보다 훨씬 높은 순위를 차지하는 것으로 나타났습니다.
따라서 제목에는 중요한 대상 키워드가 포함되어야 합니다.
● 간단한 설명: APP에 대한 간략한 설명입니다. 80자 이내로 유지하십시오. 하나 또는 두 개의 문장을 사용하여 APP와 주요 기능을 설명합니다. 간략한 설명은 ASO 랭킹 알고리즘에서 가중치와 우선 순위 면에서 상위 5위 안에 들 수 있는데, 이는 검색 순위와 전환율에 상대적으로 큰 영향을 미칩니다.
또한 Google Play에 대한 간단한 설명은 80자로 제한되어 있으므로 더 많은 키워드를 다루게 되어 제목보다 더 많은 최적화 기회를 얻을 수 있습니다. 표현 의미와 키워드 적용 범위를 동시에 고려해야 한다는 점에 유의해야 합니다. 하나는 전환율에 영향을 미치고 다른 하나는 검색 순위에 영향을 미칩니다. 키워드 커버리지 측면에서 새로운 애플리케이션이 인기 있는 키워드를 선택하고 1위를 기대하는 것은 상당히 어려운 일입니다. 따라서 키워드 최적화를 위한 최선의 전략은 적합한 키워드를 선택하는 것입니다.
최적화 초기에는 보다 구체적인 검색 키워드 조합이기 때문에 미디엄, 롱테일 키워드를 사용하는 것이 가장 좋습니다. 이러한 키워드는 일반적으로 전환율이 높으며, 검색 및 쿼리 과정에서 사용자가 사용하는 검색어의 70%가 롱테일 용어입니다. 많은 경우에 사용자는 특정 롱테일 키워드나 짧은 문장을 사용하여 검색합니다. 이러한 유형의 검색은 자신의 의도를 보다 정확하게 표현할 수 있기 때문입니다.
그러나 롱테일 키워드에는 단점이 있습니다. 경쟁은 적지만 트래픽도 적습니다. 따라서 가능한 한 롱테일 키워드의 다양한 조합을 선택하고 애플리케이션과 관련된 많은 검색 영역을 다루어야 합니다. 이러한 방식으로 키워드 커버리지를 개선할 수 있고 모바일 애플리케이션 검색 가시성을 극대화할 수 있습니다.
●자세한 설명 : 앱에 대한 자세한 설명입니다. 4000자 이내로 유지하세요. APP의 기능에 대한 매우 명확하고 매력적인 설명. 내러티브 전략은 짧은 설명과 동일합니다.
구글 플레이 마켓에서는 앱을 기반으로 한 모든 관련 정보에서 중요한 키워드의 밀도와 빈도가 순위의 핵심입니다. Google Play는 설명을 크롤링하여 키워드를 다룹니다. 앱에 대한 긴 설명은 더 많은 문자를 채울 수 있으므로 가장 좋은 방법은 중요한 키워드를 다섯 번 반복하는 것입니다. 그러나 사용자 경험을 고려할 때 키워드 스태킹을 기계적으로 수행하지 말고 자연스러운 설명에 이러한 키워드를 의식적으로 포함하는 것이 좋습니다.
● 아이콘: 아이콘은 앱과 사용자 간의 첫 번째 상호 작용이므로 브랜드를 잘 전달할 수 있는지 확인하십시오.
● 스크린샷 및 비디오 : 스크린샷을 업로드할 때 "스크린샷"만 업로드하지 마십시오. 이러한 사진은 시장성이 있고 매력적이어야 합니다. 따라서 이 사진에 텍스트 및 기타 그래픽을 포함하여 흥미롭고 직관적인 방식으로 사용자에게 앱을 제공할 수 있습니다.
● APP 크래시율 : 2018년 구글 컨퍼런스에서 구글은 별점 리뷰의 60%가 APP 크래시, 버그, 응답속도 때문이라고 발표했다. 따라서 Google은 알고리즘을 조정하고 APP 품질을 우선시하며 충돌률의 가중치를 높입니다.
또한 Google에서는 충돌률이 1% 미만인 앱을 낮은 충돌률 앱으로, 충돌률이 5% 이상인 앱을 높은 충돌률 앱으로 평가합니다. 따라서 APP는 제품의 품질을 향상시킬 필요가 있습니다.
* TOP 5 앱 순위 획득 을 위한 앱 순위 보장 서비스 를 제공 하고 앱 트래픽을 극대화합니다. 또는위 의 " 지금 홍보 하기"를 클릭하세요( 앱 가시성을 위해 앱 설치 서비스를 늘리기 위해).
* 키워드 보장 랭킹 서비스란? 그것의 장점은 무엇입니까?
오프 메타 데이터 : 설치, 평가, 댓글 등을 포함합니다. 이 부분을 직접 제어할 수는 없지만 ASO가 더 나은 결과를 얻을 수 있도록 여전히 뭔가를 할 수 있습니다.
스코어링 : 스코어링은 APP 순위에 큰 영향을 미칩니다. 또한 사용자가 검색을 통해 APP 페이지에 들어가도 점수가 낮으면 다운로드 전환율이 높지 않습니다. 따라서 사용자에게 연락하여 점수를 수정하십시오.
댓글 : 평점과 마찬가지로 많은 사용자가 앱을 다운로드하기 전에 사용자 댓글을 읽습니다. 물론 댓글이 좋지 않으면 다운로드 전환율에도 영향을 미칩니다.
애플리케이션이 Google Play에 있는지 여부에 관계없이 올바른 ASO 전략을 찾아야 합니다. 그러나 조작하는 동안 결과가 예상과 일치하지 않을 수 있습니다. 이러한 현상을 피하기 위해 Google Play 개발자 플랫폼인 매직 도구 A/B 테스트를 사용할 수 있습니다.
A/B 테스트는 두 가지 다른 버전의 애플리케이션 목록을 비교하여 어느 버전이 더 나은 전환율(클릭 또는 설치)인지 결정합니다. 실험 중에 트래픽의 절반을 옵션 A로 푸시하고 나머지 절반은 옵션 B를 선택하여 비교하고 어떤 것이 가장 실적이 좋은지 확인할 수 있습니다.
현재 A/B 테스트에는 Global과 Localized의 두 가지 방법이 있습니다. 구체적인 차이점은 다음과 같습니다.
개발자는 자신의 기본 설정에 따라 테스트 방법을 선택할 수 있습니다.
1) 경쟁 제품의 기능적 특성 연구 (키워드 선정 방향 결정)
경쟁 제품에 대한 다음 정보 수집 권장(제목, 간략한 설명, 랭킹, 등급, 아이콘, 사용자 수, 리뷰 수, 기능 포인트) , GP 대표 리뷰), APP Annie 순위 및 GP 검색 결과는 물론 유사한 웹, apptweak 등을 사용할 수 있습니다. 이 도구는 주로 경쟁 제품을 분석하여 경쟁 제품이 기능을 표시하고 시장이 어떻게 반응하는지 이해합니다.
2) 경쟁 제품의 키워드
분석 앱트윅을 이용하여 키워드의 밀도를 분석할 수 있으며, 종합적으로similarWeb은 경쟁 제품의 트래픽 효과 비율을 볼 수 있습니다.
삼)키워드 수요 커버리지 및 가치 키워드 스크리닝
● 도구를 사용하여 더 많은 분석 수행: Google 키워드 플래너(현재 광고주만 가능), Google 트렌드,similarWeb, 키워드 도구(참고: 검색 단어 및 사용자 검색 관련 단어 상대적으로 높음 관련 콘텐츠, 경쟁 제품이 아닌 포함된 단어) 등
● Google 트렌드에서 관련 단어를 검색하고 키워드의 트렌드 비교를 볼 수 있어 ASO 최적화에 큰 도움이 됩니다. 예: 허리케인이라는 단어는 Google 트렌드 검색을 통해 특정 시간에 특정 지역에서 볼 수 있습니다. 이 단어의 트래픽이 매우 높으면 날씨 기반 APP가 이 시점에서 이 키워드를 최적화할 수 있습니다.
● 처음에 키워드 검색을 위해 도구를 직접 사용하지 마십시오. 이것은 시장 수요와 배경을 무시할 것입니다. 더 검색하려면 Google 및 Google Play로 이동하세요. Google에서 제공하는 검색 결과는 사용자의 요구 사항의 골칫거리입니다. 또한 Google에서 제공하는 추천 검색어도 사용자입니다. 단어 검색 시 검색된 관련 단어를 키워드로 분석할 수 있습니다. 또한 검색 시 검색창에 제공되는 추천 검색어는 사용자가 일반적으로 검색하는 모든 단어로 키워드 분석에 사용할 수 있습니다.
● 기능, 관련 키워드의 수량, 경쟁 제품의 상황에 따라 사용할 키워드를 선택합니다. 선택 시 각 키워드가 사용될 위치(제목/간단한 설명/긴 설명), 즉 키워드 계획을 대략적으로 정렬합니다. 20개 정도 검색하는 것이 좋습니다.
● 키워드를 할 때 메인 키워드는 트래픽이 많고 경쟁이 어렵기 때문에 롱테일 키워드로 돌파구를 마련하는 것을 추천합니다. 롱테일 키워드에는 기본 키워드가 포함되어야 합니다.
● 키워드를 결정할 때 사용자 시나리오를 충분히 고려하십시오. 사용자가 검색하는 방법에 대해 생각한 다음 해당 조치를 취하여 키워드의 정확성을 보장합니다.
이상으로 Google Play 시장에서 ASO 최적화에 대한 포괄적인 소개 및 기본 최적화 전략을 공유했습니다. 물론 알고리즘 변경은 결코 멈추지 않았습니다. ASO 최적화는 지속적인 테스트와 검증이 필요한 장기 프로세스입니다. 개발자 또는 응용 프로그램 프로모터는 최상의 결과를 얻기 위해 ASO 전달 전략을 지속적으로 조정하고 변경하는 방법을 배워야 합니다.
앱 스토어 최적화,키워드 연구,Google Play 순위 알고리즘,
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댓글
Lisa Simon
@Alex First of all, you need to pay attention to several metadata tags of your app in the app store, mainly including: App Title, Subtitle, Keywords and Description. Try to make these parts of the metadata naturally contain more of your value keywords.
Ellie Biel
@Lilly Adams The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users. Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app. Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Ellie Biel
@Lilly Adams A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features. If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all.
Carlos Campbell
@James Dean A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Wilona Glisson
@Carlos Campbell If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it. Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Wilona Glisson
@James Dean If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
ASO World technician
@Alex The keyword optimization is a big topic. We have a new articel in ASO GUIDES category which called: ASO Guide for Beginner: How to Attract 100 India Sign Up Every Day for a New App? You can read it firstly.
Hattie Douglas
@Kevin Mitchell Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Cathy Brewer
@Terence Becker There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users. If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Sabrina Jennings
@Joanne Matthews As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow. Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all. After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including the popularity, difficulty, and relevancy.
Howard Lloyd
@Alan Chapman If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive. Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking. It is because there are many other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app. On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Earnest Miller
@Kristin Fowler Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Garrett Simpson
@Dominic Hernandez The Google Play has its own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Bernice Jenkins
@Virginia Silva Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results. It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others. By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Tomas Alvarez
@Lloyd Ballard Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Tomas Alvarez
@Lloyd Ballard For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Paula Lindsey
@Angelina Haynes 1. THINK LIKE A CUSTOMER Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services. 2. STUDY THE COMPETITION Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting but also help broaden your list of ideas.
Paula Lindsey
@Angelina Haynes 3. UNDERSTAND THE LONG TAIL KEYWORD Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service. 4. USE KEYWORD RESEARCH TOOLS If you are using Google Ads you can use their keyword tool to research your potential target keywords. With these tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more. 5. ANALYZE THE RESULTS After choosing your keywords don't forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don't forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags and your website's content.
Matt Vargas
@Raul Phelps Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Pat Anderson
@Rickey Diaz Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Rosie Roberson
@Fred Coleman Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Cody Robertson
@Marlon Reeves Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Lucy Lamb
@Vicky Freeman Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help your mobile marketing strategy. You will be able to see where your app stands in relation to the competition, and boost your store ranking accordingly. These app analytics tools are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing to improve your app store ranking, and much more.
Andy Webster
@Jorge Carpenter Here are some app that you can use to monitor your app: AppAnnie Sensor Tower Appfigures AppRankCorner Appstatics Appnique APPlyzer
Tamara Perkins
@Bob Mccoy Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Marguerite Cross
@Irene Park App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Marilyn Weaver
@Vivian Bush App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store).
Enrique Burgess
@Tyler Fleming Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification.
Lucy Phelps
@Jodi Carpenter The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
Alonzo Wise
@Harriet Oliver Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Wade Reynolds
@Wilson Joseph Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification.
Angel Keller
@Darrel Burgess Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Valerie Farmer
@Darren Stevens App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Angel Thomas
@What are ASO ranking factors? The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search Rankings and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings + Reviews, and Subtitle / Short Description.
Wallace Copeland
@Jeannette Washington This point is obvious. Of two mobile apps with the same level of optimization, the one with more compatible devices will obviously have a higher number of downloads. Most of the best-performing iOS apps have the latest versions for iPhone, iPad, iPod Touch and even Apple Watch users. Android apps, on the other hand, should be tested more often to be compatible with as many devices as possible, a task made somewhat difficult by the sheer number of providers. Multi-language support should also be offered if you plan to launch the app into the global market. This can also increase the number of downloads.
Everett Jordan
@Joan Torres If you want to get more downloads, there's a couple of things that you can do to improve your app's rankings in the app store. These include modifying your title, the app's description, improving your app's reviews and ratings, and increasing your app's download rate.
Malcolm Jefferson
@Lisa Bowman Go to the home screen, and in the top right corner click Add New Campaign button. Enter your App URL. Under Ranking System Count select Exact URL. Select the Google Play search engine.
Allison Olson
@Maryann Estrada Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app’s chances to rank better for those targeted keywords. However, choose your keywords wisely as Google allows you to add just 30 characters in the title field. This means, you can add only one or two highly targeted keywords in the app’s title. Use Google AdWords Traffic Estimator to find and prioritize relevant keywords for your app and add the top ones in the title. Do not ever stuff keywords though, that is as much a sin in ASO as in SEO.
Hazel Roberson
@Lorenzo Brock As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Hazel Roberson
@Lorenzo Brock You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Hazel Roberson
@Lorenzo Brock The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them. However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Hazel Roberson
@Lorenzo Brock But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Jamie Palmer
@Van Rodgers Choosing the right category to place your app in is crucial to getting your app discovered and downloaded by as many people as possible. In a time when more than 1300 apps get added to app stores a day, getting your app discovered is like trying to find a needle in a haystack. There has to be a better way to make your app visible to a larger audience. Categories, if used well, can certainly be helpful here.
Jamie Palmer
@Van Rodgers Make sure you place your app in the right category where users are likely to go look for it. Coupled with other factors such as the right keywords and description, chances are high that your app could show up fairly high in the right category, which will undoubtedly boost your downloads and subsequent engagement and revenue.
Alison Johnston
@Darrell Crawford Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Shane Rodriguez
@Simon Jenkins The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Kristin Mclaughlin
@Heidi Morrison The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for.
Denise Owens
@Aubrey Ramos You can filter your results to get a better understanding of the potential success of specific keyword ideas. To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign.
Denise Owens
@Aubrey Ramos Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts.
George Jordan
@Jodi Carlson There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research:
George Jordan
@Jodi Carlson Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long tail keywords Step 8: Find out about your competitors
Marta Baker
@Pedro Tran The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users.
Marta Baker
@Pedro Tran Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app.
Marta Baker
@Pedro Tran Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Doreen Klein
@Sheldon Schwartz A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users.
Doreen Klein
@Sheldon Schwartz The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking.
Doreen Klein
@Sheldon Schwartz Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two.
Marie Webster
@Erika Holland There are two major ways of how people discover new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs.
Marie Webster
@Erika Holland The best way to acquire organic app installs is ASO. App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number.
Marie Webster
@Erika Holland From an app marketer, if you aren’t taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when she or he is exposed to an ad. It’s a higher quality customer relationship from the get-go.
David Greer
@Kate Howell Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long-tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Bennie Bush
@Ellis Fox App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
sami
@Ellis Fox A word can be single, double or long tail phrase that can explain your product,post or app functionality in best possible way, A keyword is the pain point of of user to whom you will address with your intending app.
Calvin Allen
@Bradford Mullins App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
sami
@Calvin Allen ASO is the oxygen of your App, high-quality oxy/ASO, and High quality of app life. the better the ASO, The better the App life cycle ASO is on going process throughout your app life.
