애플의 최신 입찰 광고 액션! ASO 월드 데이터팀의 관찰 기록에 따르면 최근 미국 앱스토어 검색에서 탭 핫 검색어 아래 추천 위치에 Ad 로고가 있는 앱이 등장한 것으로 나타났다.
애플의 최신 입찰 광고 액션! ASO 월드 데이터팀의 관찰 기록에 따르면 최근 미국 앱스토어 검색에서 탭 핫 검색어 아래 추천 위치에 Ad 로고가 있는 앱이 등장한 것으로 나타났다. Apple이 광고 입찰을 위한 광고 슬롯을 추가한 것으로 의심됩니다.
현재 광고 공간은 미국 일부 iPhone 사용자의 App Store에만 표시되며 ASA 광고 배경은 아직 설정된 배치 위치에 나타나지 않습니다. 이 광고 공간은 아직 내부 테스트 중인 것으로 추측됩니다. ASO World는 이 광고가 정식 런칭된 후 CPM 또는 CPI에 따라 요금이 청구될 수 있다고 예측합니다.
Apple Search Ads(ASA)는 Apple App Store에서 가시성을 높이고 앱을 다운로드하는 데 사용되는 후원 텍스트 광고입니다.
이러한 광고는 iOS 기기(iPhone 및 iPad)에 게재될 수 있으며 2020년까지 Apple의 매출은 최대 20억 달러에 이를 것으로 예상됩니다.
오늘날 Apple Store 방문자의 70%가 앱을 찾기 위해 검색을 사용합니다. Apple의 검색 광고가 평균 다운로드 전환율이 50%라고 주장한다는 사실만이 이 통계를 흐리게 할 수 있습니다.
모바일 애플리케이션이 사용자와의 연결을 구축하는 데 중요한 부분을 차지하는 회사의 경우 App Store 광고는 iOS 시장에 진입하기 위한 귀중한 광고 리소스를 제공할 수 있습니다.
지금 ASO World 앱 프로모션 서비스로 앱 및 게임 비즈니스를 추진 하려면 " 자세히 알아보기 "를 클릭 하세요.
Google 또는 Bing 검색 광고주는 Apple 검색 광고가 익숙할 수 있지만 플랫폼에서의 소비자 행동은 상당히 다릅니다.
Shimazaki는 "우리가 사용하는 출시 전략은 일반적인 검색 활동의 모범 사례에 매우 가깝습니다."라고 설명했습니다.
"그러나 사용자가 App Store 검색과 상호 작용하는 방식이 사용자가 기존 검색 엔진과 상호 작용하는 방식과 매우 다르다는 것은 분명합니다. 가장 성공적인 키워드 중 일부는 Google 또는 Bing의 한 단어입니다. 착용하면 효과적입니다."
검색 행동의 차이 외에도 광고 플랫폼은 Apple Search Ads용 광고를 사용자화하기 위해 다양한 방법을 사용합니다.
광고주는 다른 채널에 업로드할 수 있는 것처럼 이미지나 텍스트를 업로드할 수 없습니다. Apple은 광고 아이디어를 맞춤화할 수 있는 창의적인 컬렉션을 출시했습니다.
크리에이티브 세트는 키워드 그룹 또는 잠재고객을 기반으로 만들 수 있는 광고의 변형입니다. 여기에는 앱 스토어 서비스에 표시되는 처음 세 개의 기본 스크린샷을 찾기 위해 광고주가 제품 페이지에서 추출한 선택된 스크린샷과 앱 미리보기가 포함됩니다.
광고주는 각 App Store 광고 그룹에 대해 최대 10개의 서로 다른 "광고 소재 세트" 변형을 선택할 수 있습니다.
그것은 모두 앱 스토어 페이지의 스크린샷 수에 따라 다릅니다. 선택할 스크린샷이 3~4개뿐이라면 크리에이티브 세트를 테스트할 테스트가 너무 많지 않은 것입니다.
Shimazaki는 다음과 같이 설명했습니다. "유료 마케팅 담당자는 앱 스토어에서 유기적 목록을 관리하는 모든 사람과 긴밀히 협력하여 제품의 주요 기능을 간결하게 강조하는 사본을 찾아야 합니다."
"다행히 하나의 광고만 결과에 표시되므로 브랜드가 없는 검색을 사용하더라도 "광고"를 잡을 가능성이 더 높아집니다.
Apple Search Ads를 사용하면 다운로드만 측정할 수 있으므로 인앱 이벤트를 추적하려면 타사 MMP(모바일 측정 파트너)와 협력해야 합니다.
iOS 전화 설정에서 Apple은 또한 사용자가 iOS에서 "광고 추적 제한"을 선택할 수 있도록 허용하여 실제로 광고 추적을 제한합니다. 일반적으로 LAT On 사용자는 전체 애플리케이션 스토어의 약 20%를 차지합니다. 제한된 광고 추적을 활성화한 사용자의 경우 광고주는 MMP 이벤트를 사용자에게 귀속할 수 없습니다.
엄격한 실적 목표 또는 예산 제한이 있는 경우 실제 실적을 이해하기 위해 "제한된 광고 추적"을 설정한 사용자만 타겟팅하는 것이 좋습니다. LAT 사용자를 타겟팅하는 목표가 최대화된 경우에만 캠페인에서 LAT 사용자를 타겟팅하는 목표를 여는 것이 좋습니다.
실적을 더 잘 제어하려면 마케팅 목표에 따라 캠페인을 조정하고 조정할 수 있도록 캠페인을 분류해야 합니다.
캠페인을 홍보하는 몇 가지 전략적 방법은 다음과 같습니다.
일치검색 키워드에 대한 입찰가를 높이는 것과 같이 실적에 따라 캠페인 입찰가를 조정해야 합니다.
이 키워드는 사용자가 귀하의 정확한 키워드를 검색하고 있음을 나타냅니다. 즉, 검색 의도를 보다 정확하게 일치시킬 수 있습니다. 특히 Apple이 검색어당 하나의 광고만 표시한다는 점을 고려할 때 일치검색 캠페인에 대한 높은 입찰가는 개발을 보다 효과적으로 추진할 것입니다.
특정 키워드가 실적에 영향을 미치고 있는 경우 검색 일치 캠페인의 제외 키워드 목록에 해당 키워드를 추가하십시오.
검색 캠페인을 사용하여 일치검색 캠페인에 추가한 것과 관련이 있을 수 있는 다른 키워드를 확인하십시오.
일치검색 캠페인에 추가하면 일치검색 제외도 검색 일치에 추가됩니다.
확장검색/검색검색 캠페인에서 "검색검색"이 "켜기" 또는 녹색으로 전환되었는지 확인하려고 합니다.
Apple은 사용자 지정 광고 카피를 허용하지 않지만 현재 앱에서 사용할 수 있는 스크린샷에 대한 "사용자 지정 배열"의 "컬렉션"을 생성할 수 있습니다.
"기본" 설정이 있는 기준선이 있으면 가장 효과적인 설정을 보기 위해 새 광고 소재 세트를 설정할 수 있습니다.
참고: 여러 크리에이티브 세트를 테스트할 수 있지만 기본값을 삭제할 수는 없습니다.
Apple 검색 광고는 특히 모바일 상거래의 폭발적인 성장과 함께 앱 마케터에게 반가운 추가 기능입니다. 특히 방금 출시된 새 응용 프로그램의 경우 해당 브랜드를 아는 사람이 거의 없는 경우 앱 스토어의 광고는 다른 광고 채널과 비교되며, 특히 새 추적 Skadnetwork의 후속 IDFA 폐쇄가 아직 알려지지 않은 경우 더욱 그렇습니다. , 이 채널의 홍보를 파악하면 새로운 중요한 배수로가 열립니다.
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Regina Thomas
@Lorena Bennett Understanding the many ways you can market your app is essential to developing your overall strategy.
Regina Thomas
@Lorena Bennett This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget, and target audience.
Lula Boyd
@Sue King Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Lula Boyd
@Sue King With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Lula Boyd
@Sue King With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Lula Boyd
@Sue King For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Rose Morris
@Lucy Ferguson Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited.
Rose Morris
@Lucy Ferguson 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app.
Rose Morris
@Lucy Ferguson 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it.
Rose Morris
@Lucy Ferguson 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return
Rose Morris
@Lucy Ferguson 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them.
Emily French
@Jody James A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Harold Tucker
@Jody James It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Marty Berry
@Christina Armstrong As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Marty Berry
@Christina Armstrong You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Marty Berry
@Christina Armstrong The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them.
Marty Berry
@Christina Armstrong However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Marty Berry
@Christina Armstrong But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Micheal Gonzalez
@Katrina Parsons However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after.
Micheal Gonzalez
@Katrina Parsons But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.
Geraldine Bryant
@Everett Schultz Millions of apps, on many points, quite alike to one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find.
Geraldine Bryant
@Everett Schultz Therefore, if you touch a point in people’s lives that satisfy their curiosity or makes their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need.
Glenn Garrett
@Julia George The going definitely has become tougher for both students as well as teachers. Students now have to take the onus of self-study as the regular motivation of the teacher might be missing.
Glenn Garrett
@Julia George The teacher too might face problems due to technical glitches. But in the end, if both cooperate with each other things can become smother.
Boyd Floyd
@Jeffrey Moreno Most smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Use your creativity to design the icon.
Boyd Floyd
@Jeffrey Moreno Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry.
Jennifer Wilkins
@Wilfred Chapman A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Jennifer Wilkins
@Wilfred Chapman It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Wilfred Curry
@Kimberly Morales 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews
Tanya Hicks
@May Johnson Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Tanya Hicks
@Tanya Hicks With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Tanya Hicks
@May Johnson With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Tanya Hicks
@May Johnson For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking.
Tanya Hicks
@May Johnson There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Kristi Grant
@Eula Soto Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited.
Kristi Grant
@Eula Soto 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app.
Kristi Grant
@Eula Soto 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it.
Kristi Grant
@Eula Soto 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return
Kristi Grant
@Eula Soto 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them.
Vicky Wong
@Sheri Myers A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Vicky Wong
@Sheri Myers It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Kent Rodriguez
@Jake Bass As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Kent Rodriguez
@Jake Bass You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Kent Rodriguez
@Jake Bass The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them.
Kent Rodriguez
@Jake Bass However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Kent Rodriguez
@Jake Bass But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Molly Gordon
@Matt Mathis However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after.
Molly Gordon
@Matt Mathis But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.