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모바일 게임 성공 스토리: 컴백한 바이럴 게임 "Among Us"

많은 개발자들이 게임 앱 시장의 기회, 성장 가능성 및 치열한 경쟁을 알고 있으므로 여기에서 ASO World 팀은 재사용 가능한 성장 요인을 찾고 모바일 앱 시장에서 최근 "우리 사이" 게임의 성공 스토리를 안내합니다.

공개 날짜: Jan 7 2021
업데이트 날짜: Sep 15 2025

홈페이지 블로그 모바일 게임 및 앱 인사이트 모바일 게임 성공 스토리: 컴백한 바이럴 게임 "Among Us"

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많은 개발자들이 게임 앱 시장의 기회, 성장 가능성 및 치열한 경쟁을 알고 있으므로 여기에서 ASO World 팀은 재사용 가능한 성장 요인을 찾고 모바일 앱 시장에서 최근 "우리 사이" 게임의 성공 스토리를 안내합니다.

앱 시장에서 앱의 성장 과정을 안내합니다. 새로운 앱이 앱 스토어에 진입하는 것부터 개선하는 방법 새 앱이 앱 스토어에 진입하는 것부터 앱 스토어의 카테고리 순위를 높이는 방법에 이르기까지 앱, 가시성을 개선하고 더 많은 사용자 성장을 확보하여 성장, 트래픽 상승 및 노출의 긍정적 인 사이클에 진입하고 궁극적 인 성공을 달성하는 방법.

모바일 게임 성공 스토리


"우리 사이"란 무엇입니까? "Among Us"의 게임 플레이.

2018년 6월 Android와 iOS에 처음 출시된 'Among Us'라는 게임은 Steam에서 많은 플레이어가 알아차렸습니다. 선수. 게임에서 플레이어는 이륙하는 배에 있고 승무원 중 한 명 이상의 임의의 플레이어는 모든 사람을 죽이려고 하는 사기꾼입니다. 당신이 해야 할 일은 그를 찾아 살아남는 것뿐입니다. 

내부 분석 끝에 개발팀은 게임에 멀티플레이어 온라인 모드를 추가하고 2018년 말 Steam에 로그인하여 게임에 마지막 기회를 주기를 희망했습니다. 그러나 안타깝게도 Steam 플랫폼의 압도적인 게임 라이브러리로 인해 출시 후 게임이 돌처럼 가라앉아 사라졌습니다. 

ASO World 앱 순위 서비스

지금 ASO World 앱 프로모션 서비스로 앱 및 게임 비즈니스를 추진 하려면 " 자세히 알아보기 "를 클릭 하세요.


2년 전 앱스토어에 런칭한 게임 '어몽 어스(Among Us)'가 그동안 침묵했는데 왜 갑자기 불이 붙을까?

대부분의 인디 게임과 마찬가지로 "Among Us"의 온라인 플레이어는 평균 30~50명에 불과했습니다. 이는 빅 플레이어의 사전 브랜딩 및 광고와 같은 브랜드 노출 기회가 부족하거나 다중 채널 프로모션을 통한 트래픽 표시 기회가 없기 때문입니다. 이것은 순전히 플레이어에게만 운영되는 게임에 치명적인 타격입니다.

SteamBD 웹사이트 검색어 "Among Us"를 통해 2020년 4월까지 온라인 숫자를 확인할 수 있으며, 게임의 온라인 피크는 1,000명을 넘지 않았고, 평균 사용자 수는 200~500명에 머물렀습니다. 개발팀 InnerSloth에 따르면 초기 스파이크는 "Among Us"의 숫자는 송유관 팟캐스터인 Godenot에서 가져왔습니다. 그는 Google Play에서 게임을 발견하고 관련 UGC 콘텐츠를 만드는 데 사용했습니다. 당시 개발팀은 수익을 내지 못해 고민에 빠졌지만, 브라질 선수들의 뜨거운 호응에 힘입어 새로운 콘텐츠를 계속해서 추가할 수 있다는 큰 희망과 응원을 보냈다.

그래서 'Among Us'의 성장은 빅 플레이어 Godenot의 추천에 기인한다고 말할 수 있습니다. 우리의 경험과 사례를 통해 우리는 영향력 있는 선수들의 추천이 종종 Apple에 의해 더 추천될 수 있다는 것도 알고 있습니다. 

"Among Us"의 성장 스토리에서 우리는 다음과 같은 사실을 알고 있습니다. 인지도와 가시성의 급격한 증가는 더 많은 부분 없이는 지속적이고 지속 가능한 성장으로 이어지지 않습니다.”

전략 게임의 인기는 최근 몇 년 동안 앱 스토어 카테고리에서 증가하는 추세를 보여주고 있습니다. 효과적인 판촉 채널을 적시에 발견하고 귀중한 자원을 활용하여 사용할 수 있는지 여부 범주.


"Among Us"는 어떻게 가장 인기있는 모바일 게임이 되었습니까?

인플루언서와 협력

게임을 발견하고 광범위한 청중에게 알리는 스트리머는 우발적입니다. 인플루언서와의 파트너십이 계획되어 있었다면 성공이 훨씬 더 빨랐을 것입니다. 스트리밍은 앱에 대한 강력한 트래픽 소스입니다. 자유로운 홍보는 아니지만 '우리끼리'에서 알 수 있듯이 효율적이다.

콘텐츠 마케팅

게임의 소셜 미디어 페이지는 그다지 활발하지 않습니다. 일반적으로 업데이트와 관련된 뉴스가 있습니다. 동시에 이 게임에는 예술 작품을 만들고 밈을 만드는 대규모 팬 커뮤니티가 있습니다. 개발자들은 일부 아트웍을 공식 굿즈에 사용하기로 결정하고 팬들에게 콜라보레이션을 제안했습니다. 이 단계는 좋은 단계였습니다. 그러나 UGC(사용자 생성 콘텐츠)도 소셜 미디어에 적용할 수 있는 실행 가능한 옵션이 될 수 있습니다.

"Among Us"의 바이러스 트렌드

"Among Us" 성장 전망


'어몽 어스'도 스팀 3연속 매출 차트 1위를 차지했으며, 최근 유튜브가 공개한 자료에 따르면 이 추리 게임 '어몽 어스'의 송유관 영상 조회수는 9월 급증해 현재 40억 회를 돌파했다. , 거의 390,000명의 온라인 사용자, 모바일에서 8,660만 건 이상의 총 다운로드, 그리고 8월에 전 세계 온라인 플레이어 수가 150만 명을 초과했습니다. 3명이 개발하고 2년 전에 출시한 인디 게임인데, 위의 기적이 불과 2개월 만에 일어났다는 것이 믿기지 않습니다.

 

"Among Us"의 가장 중요한 앱 마케팅 교훈

"우리 사이" 성장 루프 식별

믿을 수 없는 성장 스토리를 이해한 후 "Among Us"의 성공으로 이어지는 성장 루프를 추출해 보겠습니다.

분해하기 전에 성장 루프를 정의합시다. 실제 성장 루프는 성장 출력(일반적으로 새 사용자)이 프로세스(다른 새 사용자)에 대한 추가 입력을 생성하고 충분한 "연료"가 있는 한 계속 작동하는 자체 강화 루프를 생성하는 프로세스입니다. "(루프를 구동하는 활동 및 동기). 


따라서 아이디어 앱 스토어 카테고리 성장 루프는 다음과 같아야 합니다.

누군가 게임을 검색 - 신규 플레이어 설치(게임 인기도 상승) - 인플루언서/광고와 협력(더 많은 조회수를 얻기 위해 게임 스트리밍) - 게임 순위/노출(대규모 청중) 게임에 노출됨).


모바일 게임 성장 루프는 다음과 같이 작동합니다. 

아이디어 앱 스토어 카테고리 루프
검색- 신규 플레이어가 iOS App Store 또는 Google Play Store에서 타겟 키워드를 검색하여 게임을 설치했습니다.

설치 - 사용자 기반이 늘어남에 따라 게임의 인기가 높아지고(게임 설치 수, 긍정적인 리뷰 증가) 스토어에서 더 많이 노출됩니다(카테고리 순위, 추천).

성장 - 더 많은 청중이 게임에 대해 이야기하고 새로운 플레이어가 다른 키워드로 더 많이 검색할수록 키워드 범위가 향상됩니다.

이러한 시청자 중 일부는 게임이 얼마나 재미있는지 보고 스스로 게임을 하고 싶어 검색합니다. 그들 중 일부는 App Store, Google Play(일반적으로 브랜드 검색)에서 검색합니다.

시계- 이 검색자들 중 일부는 게임을 설치하여 앱 스토어에서 더 나은 순위를 매기고 더 많이 노출됩니다. 많은 청중이 게임에 노출되며 게임을 계속 스트리밍할 Twitchers에게 더욱 매력적입니다. 

이 성장 루프는 이 성장 루프의 각 당사자가 자신의 행동을 수행해야 하는 매우 강력한 "이유"를 가지고 있기 때문에 작동합니다. 

따라서 "Among Us"에 대한 신규 사용자의 설치가 많을수록 상위 차트 및 키워드 순위("게임" 순위 1위)까지 더 많이 올라갑니다. 

이것은 새로운 게임을 찾기 위해 앱 스토어를 탐색하는 새로운 청중에게 게임을 노출시킵니다. 순위가 높다는 것은 해당 청중의 많은 부분이 게임에 노출되고 해당 청중의 퍼센트가 게임을 설치하여 루프가 계속 움직이도록 설치 속도를 더욱 높인다는 것을 의미합니다. 

이 루프가 작동하는 이유는 플랫폼(앱 스토어)이 최고의 게임과 앱을 사용자에게 제공하려고 하고 해당 앱의 검색 가능성을 개선하기 위한 매우 큰 인센티브가 있기 때문입니다. 

 

무엇 향후 계획?

"Among Us"팀은 계속 성장하기 위해 매우 강력한 성장 엔진을 가지고 있습니다. 그러나 지금까지 twitch를 통해 성장을 주도한 트래픽은 미래의 성공을 주도하기 위해 자본화되어야 합니다.

메타데이터 최적화를 통해 앱 스토어에 투자하고 여러 채널을 통해 신규 사용자 설치 수와 게임에 대한 긍정적인 평가를 최적화하면 Twitch 커뮤니티 외부의 새로운 잠재고객으로부터 상당한 성장을 얻을 수 있습니다.

또한 유료 광고를 통해 성장 루프를 구축하고(생성되는 수익을 활용하고 광고로 새로운 잠재고객을 타겟팅하여 더 많은 성장을 창출함) Twitch 이외의 잠재고객으로 확장하는 것은 팀에 의미 있는 조치가 될 것입니다.


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Jean L.
ASO Game News 시니어 에디터 | 게임 작가
Follow Jean L.:
Jean은 2022년에 ASO Game News에 시니어 에디터이자 게임 작가로 합류했으며, 그 이후로 그녀의 작품은 수많은 게임 출판물에 실렸습니다. 글을 쓰지 않을 때는 Jean은 온라인 매치에 참여하거나 최신 트렌드를 파악하기 위해 게임 컨벤션에 참석하는 것을 자주 볼 수 있습니다.

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  • Karan Goslin
    Among Us has been very popular recently. Thank you for sharing. Your views have brought me a lot of thinking and made me understand ASO better. I have a question then, one of my new games will be available on Google Play in 10 days. What should I do to let people find my game? I will continue to follow your sharing, thank you very much. Reply
  • Anna Frank
    Why is Among Us got so popular suddenly after two years since released? Reply
    • Clark Thomson

      @Anna Frank ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app. Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors. Reply

  • Rosie Hansen
    Is among us free on PC? Reply
    • Irene Wilkerson

      @Rosie Hansen Platforms where Among Us is available? The game is currently available Android, iOS and Windows. The game is available free of cost on Android and iOS, with in-app purchases. On Windows, the game is available on the Steam Store for $5. Reply

  • Leona Morris
    What are the imposters in among us? Reply
    • Alexis Fisher

      @Leona Morris This ability can be used in many different ways, such as luring Crewmates away from a body or concealing a kill. There are two ways for Impostors to win: Eliminating Crewmates until they no longer have a voting majority. Enacting a critical Sabotage that is not resolved in time. Reply

  • Betty Perkins
    Why are among us so hot? Reply
    • Olivia Klein

      @Betty Perkins In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players. The game has been slowly coming into everyone's attention. Reply

  • Mario Diaz
    Why is among us so popular now? Reply
    • Billie Bowman

      @Mario Diaz Among Us has seen a quick rise in popularity due to a combination of multiple factors. It's a unique game with an interesting asymmetrical multiplayer, it's easy to learn thanks to a simple premise, and it's available for (almost) free on a variety of popular platforms, including PC and mobile. Reply

  • Eva Oliver
    How do you explain among us? Reply
    • Dean Mason

      @Eva Oliver Among Us is a computer game developed by the company InnerSloth and released in 2018, described as an "online multiplayer social deduction game" wherein up to ten players run around inside a virtual spaceship completing classic spaceship maintenance tasks while trying to figure out who the "Impostors" are before they kill everyone. Reply

  • Rhonda Richards
    What are the imposters in among us? Reply
    • Donald Sparks

      @Rhonda Richards The Impostor is one of the two possible randomly assigned roles in Among Us. Their goal is to kill the majority of the Crewmates to win. Reply

  • Darrin Park
    Why is it such a big deal now? Reply
    • Glen Holmes

      @Darrin Park Though it was made available more than two years ago, Among Us has only become super popular pretty recently, as tons of famous gamers and online streamers with large followings have been playing it in quarantine. The Twitch streamer Sodapoppin is credited with initially popularizing the game, and now it's become a meme on Twitter and TikTok. It's a great game for quarantine, since you don't all have to be in the same place, yet it offers a little more connection with other players than something like World of Warcraft. Plus, every round is a little mystery, and you get to trick people! How fun! The game got so popular, in fact, that in August 2020 InnerSloth announced they'd be making a sequel, before quickly deciding to scrap their sequel plans and spend their time making the existing game better. Reply

  • Janet Briggs
    How do you play? Reply
    • Alberta Ortiz

      @Janet Briggs At the start of the game, anywhere from four to ten players are randomly assigned a role on their spaceship, the Skeld. You can be either a regular Crewmate, for which you'll be given a list of tasks to complete before the round ends—anything from examining your vitals in the medical bay to plotting the ship's trajectory—or you'll be an Impostor, pretending to do fake tasks while actually singling out players on the ship and killing them. You also have the option of sabotaging the entire ship, venting oxygen or breaking the reactor so people have to run around fixing stuff. When a body is found, whoever finds it alerts the other players, and a meeting is called to discuss who they think the Impostor is (or are, if there are several). They vote, and whoever gets the most votes is vented out the airlock and the round resumes until another body is found or someone calls an emergency meeting. Reply

    • Brittany Hopkins

      @Janet Briggs Your objective if you're an Impostor is to lie as convincingly as possible so that everyone casts votes for all the players except for you. If there are multiple Impostors and you are one, you can see who the other one is so you don't go after each other. If you're a Crewmate, your visual area is reduced to the immediate space around you (even smaller if someone turns off the lights). If you're an Impostor, you can see where everyone else is on the screen. You can also look at the cameras in certain rooms where you can watch other players in other parts of the ship. It's important to keep in mind, though, that even if you saw someone kill right in front of you, not everyone may believe you when you tell the rest of the crew. Reply

  • Nadine Gordon
    What is venting? Reply
    • Cheryl Mason

      @Nadine Gordon Venting is an ability that Impostors have that allows them to hop into any of the vents on the pathway to travel around the map, or simply hide from other players. Crewmates can see it if you vent, so make sure to do it only when you're sure no one else is around. Reply

  • Vanessa Keller
    What is "marinating"? Reply
    • Melinda Mcgee

      @Vanessa Keller If you tuned in to AOC's Twitch stream, you probably heard the players talk about something called "marinating," wherein a player gains another player's trust in a round before finding the opportune moment to kill them. During the stream, expert player Disguised Toast "marinated" AOC by following her around in previous rounds while he was a regular Crewmate, claiming that he was "protecting" her. Then, in a round in which he was assigned Impostor, he continued his behavior, following her around for a while before suddenly striking her down. Sneaky! Also a classic move to play in something like Among Us, where long-con trickery is the name of the game. Reply

  • Nellie Caldwell
    Can an imposter kill another imposter in among us? Reply
    • Ralph Manning

      @Nellie Caldwell The best part, sussing your fellow imposter out will also earn you the trust of the crewmates, only to kill them later. Reply

  • Jill Morgan
    How do you kill in among us? Reply
    • Tracy Floyd

      @Jill Morgan When someone walks nearby, immediately jump out and kill them to keep them from reporting the body. This strategy works well on the Polus map. You can kill someone doing the wiring task in Laboratory, sabotage the lights, then hop in the Lab vent to wait for another crewmate. Reply

  • Clara Morris
    Why Among Us Fans Want A Single-Player Mode Reply
    • Lorene Tyler

      @Clara Morris InnerSloth's Among Us is a social deduction game dependent on online multiplayer, so it might seem strange that people are asking for a single-player mode. However, a single-player mode can provide a number of nice features and changes to Among Us' gameplay, which is probably why it's so in-demand right now. Reply

    • Lorene Tyler

      @Clara Morris The usual gameplay in Among Us follows a band of crewmates who have one or more Impostors killing them one by one. Various custom Among Us games from modders and fans have altered this gameplay, but multiplayer is almost always the default. It's a social deduction game, after all, so communicating with others is a key part of the experience. Reply

  • Abraham Guerrero
    What’s next step of among us? Reply
    • Carla Howard

      @Abraham Guerrero While the small developer team InnerSloth had intended to create a more complex sequel to Among Us, the exploding popularity of the game has taxed its resources. It will be working on improving the current game for the time being, adding more robust account and friend support, new stages, and better accessibility for colorblind players. Perhaps most crucially, more servers will be added to keep up with demand. Reply

  • Shawn Austin
    When did among us get popular? Reply
    • Peggy Flores

      @Shawn Austin Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020. Despite its release in June 2018, Among Us did not emerge as a hit until recently, after video game streamers on Amazon's Twitch service started broadcasting their games. Reply

  • Gabriel Pratt
    Why Among Us Is Free On Mobile But Not On PC or Switch? Reply
    • Rita Maldonado

      @Gabriel Pratt Among Us took the gaming world by storm during the summer of 2020. The indie murder-mystery title was originally released in 2018, but it recently surged in popularity due to its simplicity, sociability, and affordability. Among Us costs $5 on the Nintendo Switch and Steam, and it's available for free on mobile platforms. While Among Us might be a bargain compared to most $60 releases, why is it that mobile users can get it for free, but PC and Switch users need to pay? Reply

    • Pat Ford

      @Gabriel Pratt All three versions of Among Us support cross-play capabilities, meaning users can play with each other regardless of the platform they're running the title on. Gamers who download the game for free on mobile can host and join games just like PC-users who paid full price. While that might make it seem like the different versions of the title are identical, there are actually some major differences between the mobile app and Among Us on other platforms. Reply

  • Tara Morgan
    Why Among Us Ads Were Removed? Reply
    • Katie Kennedy

      @Tara Morgan The developer announced on November 24 that it would disable advertising on the Among Us mobile app until an unspecified date in 2021 because it had spotted a number of "inappropriate ads." That means iOS or Android users can temporarily play the free version of the game ad-free at no cost. Still, PC and Switch users have access to far more cosmetics that mobile players need to pay for. Reply

    • Katie Kennedy

      @Tara Morgan InnerSloth chose a one-time purchase model for its PC and Switch version but opted for a microtransaction-based, freemium model on mobile. Purchasing the game for $5 on PC or the Switch will unlock all of Among Us's premium cosmetics that cost $2 each on the mobile version. That might make it seem like skin purchases account for a massive part of InnerSloth's business, but Among Us is lightly monetized compared to most freemium titles on mobile despite it's sudden rise to stardom. Reply

  • Elaine Hardy
    Is Among Us A Dead Game Now? Reply
    • Warren Patrick

      @Elaine Hardy The free-to-play app displays advertisements on Among Us' main menu and collects users' personal data, like a majority of freemium games. According to Among Us developer InnerSloth, it doesn't sell gamers' personal information - like their name, email, and shipping address - but it holds the right to "disclose" that data to its "service providers," which include "e-commerce and merchandising service providers." Players used to need to pay $2 to deactivate the app's ads and data collection, but InnerSloth has temporarily removed the mobile app's ads. Reply

  • Dawn Hampton
    Is among us popular now? Reply
    • Glenda Mack

      @Dawn Hampton Among Us' success isn't slowing since it's Nintendo Switch, as the game has now sold over three million units. Ever since Among Us gained traction in the latter half of 2020, it has gone virtually nowhere but up in its popularity. One of the reasons for Among Us' growth in popularity is its easy accessibility. Reply

  • Hannah Tyler
    Why Among Us Ads Were Removed Reply
    • Brett Newman

      @Hannah Tyler The developer announced on November 24 that it would disable advertising on the Among Us mobile app until an unspecified date in 2021 because it had spotted a number of "inappropriate ads." That means iOS or Android users can temporarily play the free version of the game ad-free at no cost. Still, PC and Switch users have access to far more cosmetics that mobile players need to pay for. Reply

    • Brett Newman

      @Hannah Tyler InnerSloth chose a one-time purchase model for its PC and Switch version but opted for a microtransaction-based, freemium model on mobile. Purchasing the game for $5 on PC or the Switch will unlock all of Among Us's premium cosmetics that cost $2 each on the mobile version. That might make it seem like skin purchases account for a massive part of InnerSloth's business, but Among Us is lightly monetized compared to most freemium titles on mobile despite it's sudden rise to stardom. Reply

  • Opal Diaz
    Can you play among us by yourself? Reply
    • Harry Vaughn

      @Opal Diaz Thanks to a new unofficial version of the game from fan KlopityL, Among Us can be played completely solo. For people who prefer single-player games - or who just want a break from Among Us' multiplayer - it's a great option. Reply

  • Pam Gill
    How about the timing of among us? Reply
    • Taylor Jennings

      @Pam Gill Among Us is not a new game. Obviously—it came out in 2018. But at heart it's much older than that. Among Us is the latest popular adaptation of Mafia, aka Werewolf, aka The Resistance, aka Secret Hitler. This social deception game, about a group of players trying to identify the traitor(s) in their midst, actually dates all the way back to the 1980s. An internet message board I posted on in 2005 ran regular games of Mafia, played out in hundreds of posts of strategizing and accusation, and countless backchannel DMs of dastardly plans. Reply

  • Camille Simmons
    Is among us better than fortnite? Reply
    • Jeremy Mcgee

      @Camille Simmons Among Us has garnered a good viewership in the past few weeks. It has managed to oust Fall Guys. According to the Twitch tracker, the game has currently been ranked as the 3rd highest streamed game. Surprisingly, it's even placed above Fortnite. Reply

  • Willie Warner
    Is among a US app? Reply
    • Lillie Love

      @Willie Warner Among Us is free to play on iOS and Android devices (you can download it on the App Store or Google Play Store). ... One major benefit of Among Us is the ability to seamlessly play with people across different devices, making it easy to jump into a game with friends or strangers. Reply

  • Luz Lowe
    Can you play among us without downloading the app? Reply
    • Martin James

      @Luz Lowe Among Us is played online so you will need either internet access or a data plan. Players can download the game for free on their mobile or pay $5 (Dh18. ... Gamers can host their own private games with friends or join online games with strangers. Reply

  • Alton Bowers
    Why is among us so successful? Reply
    • Julian Peterson

      @Alton Bowers Among Us checked all the right boxes Board games in the style of Mafia were becoming more popular, and Among Us – a sort of video game spin on that concept — was ready to take advantage. Twitch streamers also helped the game reach a larger audience; a crucial component to ensuring a multiplayer title has staying power. Reply

  • Randolph Parks
    What is the concept of among us? Reply
    • Daryl Waters

      @Randolph Parks Among Us is a multiplayer game for four to ten players. Up to three players are randomly chosen to be the impostor(s) each round. A round can take place on one of three maps: a spaceship called "The Skeld", a headquarters building called "MIRA HQ", or a planet base called "Polus". Reply

  • Lynda Gardner
    What's the deal with among us? Reply
    • Charlotte Doyle

      @Lynda Gardner Among Us is an online multiplayer social deduction game from developer InnerSloth, similar to Mafia or Werewolf. You can play with four to 10 people -- either people you know, or online with strangers. Reply

  • Samuel Greene
    Is among us popular in 2020? Reply
    • Kent Saunders

      @Samuel Greene How Among Us, a social deduction game, became this fall's mega hit. Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020.20 Reply

  • Beatrice Walsh
    What got among us popular? Reply
    • Marian Rodriquez

      @Beatrice Walsh Explosive Popularity It's available as a free mobile game on iOS and Android, and a $5 game on the PC. It had a bit of notoriety and got popular enough for the developers to start working on a sequel. But it wasn't until a couple of years later that the game started to take off. The key factor: Twitch streamers. Reply

  • Saul Garrett
    How popular is among us right now? Reply
    • Lynn Abbott

      @Saul Garrett According to a report by SuperData market researcher firm, run by Nielsen, 'Among Us' has amassed over a billion players in 2020 alone, earning itself the title of “most popular game ever in terms of monthly players.” Reply

    • Lynn Abbott

      @Saul Garrett The company reports that the game had around half a billion monthly active users in November, which is a gargantuan amount. The success of the game seems even more incredible considering it was developed by a team of only four developers. Reply

  • Sean Fowler
    What is the number one game in the world? Reply
    • Matt Pierce

      @Sean Fowler The best-selling video game to date is Minecraft, a sandbox video game released by Mojang for a wide range of PC, mobile and console platforms, selling 200 million copies across all platforms. Grand Theft Auto V and EA's Tetris mobile game are the only other known video games to have sold over 100 million copies. Reply

  • Kirk Mckinney
    Mobile Game Success Story: “Among Us”, the Viral Game that Made a Comeback Reply
    • Bennie Moody

      @Kirk Mckinney The wildly-popular Among Us began life in obscurity and exploded into fame over the course of several months. Partially being attributed to the pandemic, players began flocking to the game late last summer when lockdown restrictions started to roll out. Among Us' gameplay is simple and the concept is fun. InnerSloth's Among Us has an Impostor (or multiple Impostoprs) amongst a group of players, who attempts to get away with killing their other Crewmates without getting caught. Among Us has enjoyed time in the spotlight, but has the moment passed to the point of no return? Reply

  • Virginia Graham
    Despite a downward-trending line, Among Us still has a thriving community and strong numbers on Steam and Twitch. How long will it last? Reply
    • Jana Hawkins

      @Virginia Graham According to steamcharts.com, the game hit a peak last October at approximately 176k average players. It also set a record on Steam with a 438.5k peak player count back in September 2020, giving it the #8 spot. While this is all quite impressive for a free mobile game such as Among Us, there's been fall-off, lately, that may lead some to believe that the game is now dead. Reply

  • Leah Silva
    Is among us dying in popularity? Reply
    • Stuart Carroll

      @Leah Silva Among Us has witnessed a steady decline in viewership, which can be perceived as a suggestion that the game is slowly dying down after its outburst in 2020. ... However, the game hit its peak in September with 147 million hours viewed on Twitch with an average concurrent viewer count of more than 204,000. Reply

  • Charlotte Townsend
    Why are among us so hot? Reply
    • Thelma Gray

      @Charlotte Townsend In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players. The game has been slowly coming to everyone's attention. Reply

  • Janis Hall
    Why is Among Us got so popular suddenly after two years since released? Reply
    • Joan Davidson

      @Janis Hall ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app. Reply

    • Joan Davidson

      @Janis Hall Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors. Reply

  • Regina Mitchell
    How do you make a game for Google Play? Reply
    • Beth Waters

      @Regina Mitchell Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets. Reply

  • Jean Francis
    Why are among us so hot? Reply
    • Trevor Hart

      @Jean Francis In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players. Reply

    • Trevor Hart

      @Jean Francis The game has been slowly coming to everyone's attention. Reply

  • Lois Scott
    Why is Among Us got so popular suddenly after two years since released? Reply
    • Milton Copeland

      @Lois Scott ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app. Reply

    • Milton Copeland

      @Lois Scott Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors. Reply

  • Jake Frank
    Is among us free on PC? Reply
    • Maxine Saunders

      @Jake Frank Platforms where Among Us is available? The game is currently available on Android, iOS and Windows. The game is available free of cost on Android and iOS, with in-app purchases. On Windows, the game is available on the Steam Store for $5. Reply

  • Sherman Flores
    What are the imposters among us? Reply
    • Marshall Mcdonald

      @Sherman Flores This ability can be used in many different ways, such as luring Crewmates away from a body or concealing a kill. There are two ways for Impostors to win: Eliminating Crewmates until they no longer have a voting majority. Enacting a critical Sabotage that is not resolved in time. Reply

  • Sheila Wright
    Why is among us so popular now? Reply
    • Kathy Jones

      @Sheila Wright Among Us has seen a quick rise in popularity due to a combination of multiple factors. It's a unique game with an interesting asymmetrical multiplayer, it's easy to learn thanks to a simple premise, and it's available for (almost) free on a variety of popular platforms, including PC and mobile. Reply

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