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앱이 앱 시장에서 인기 있는 추천을 받도록 하는 방법은 무엇입니까?

새로운 애플리케이션이 짧은 시간에 앱 스토어의 카테고리 목록에 진입하려면 첫 번째 조건은 많은 수의 고객이 필요하고(그들이 서비스를 예약할 것입니다), 더 많은 고객을 유치하려면 먼저 순위를 푸시해야 합니다.

공개 날짜: Dec 9 2020
업데이트 날짜: Sep 15 2025

홈페이지 블로그 사용자 획득 앱이 앱 시장에서 인기 있는 추천을 받도록 하는 방법은 무엇입니까?

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새로운 애플리케이션이 짧은 시간에 앱 스토어의 카테고리 목록에 진입하려면 첫 번째 조건은 많은 수의 고객이 필요하고(그들이 서비스를 예약할 것입니다), 더 많은 고객을 유치하려면 먼저 순위를 푸시해야 합니다. 더 많은 노출을 얻기 위해. 이 질문은 사람들을 괴롭히는 "닭이냐 달걀이냐" 토론과 같다.

새로운 회사나 새로 개발된 애플리케이션은 일반적으로 이 두 가지 조건 중 하나를 충족할 수 없습니다. 애플리케이션을 "판매"하려면 실용적인 마케팅 계획이 필요합니다. 매달 50,000개 이상의 앱이 Apple App Store에 등록됩니다. 즉, 안정적인 사용자 커뮤니티를 만들려면 애플리케이션의 성능이 강력해야 이 애플리케이션이 군중에서 눈에 띌 수 있습니다. 앱 마켓에서 앱을 홍보하는 방법을 살펴보겠습니다.

인기 있는 추천을 받는 앱 만들기

응용 프로그램을 시작하기 전에 무엇을 해야 합니까?

경험의 법칙은 " 일찍 시작 "입니다.

 

첫 번째 단계는 현지 시장 상황을 분석하는 것입니다. 

여기에는 다음이 포함됩니다.

 

1) 당신의 경쟁자를 가능한 한 많이 알아라. 여기에서 마케팅 프로필 템플릿과 답변할 질문을 찾을 수 있습니다.
2) 고유한 틈새 시장을 찾아보십시오. 경쟁자를 알면 고객에게 특별한 강력한 브랜드를 만들기 위해 다양한 조치를 취하는 방법을 이해할 수 있습니다.
3) 가격 정책을 수립합니다. 덤핑은 젊고 화난 브랜드에 효과적일 수 있습니다. 그러나 이것은 단기 전략입니다. 항상 저렴한 가격으로 고객을 유치할 수는 없습니다. 가격 책정의 또 다른 중요한 부분은 운전자 청구서입니다. 운전자가 더 많이 일하도록 동기를 부여하는 몇 가지 신뢰할 수 있는 프로그램을 개발하십시오.

ASO World 앱 순위 서비스
지금 ASO World 앱 프로모션 서비스 로 앱 및 게임 비즈니스를 추진하려면 " 자세히 알아보기 "를 클릭 하세요.



통합 브랜드 전략을 개발합니다. 

예를 들어, 우리가 흔히 볼 수 있는 브랜드 프랜차이즈 모델은 성숙한 브랜드의 영향력을 사용하여 시장을 확장하고 거대한 입소문을 통해 이익을 얻습니다.


1) 타겟 고객을 이해하는 법을 배웁니다. 

 너 누구 랑 대화하고있어? 그들에게 도달하는 방법? 무엇을 공유할 건가요? 귀하의 프로모션을 어떻게 언급할 가치가 있습니까?

 

2) 인기있는 통신 채널을 사용하는 현지 방법에 대해 가능한 한 많은 정보를 얻으십시오. 그러한 것은 정말로 판촉용 금광일 수 있습니다. 이 단계와 이전 단계에는 전문적인 도움이 필요할 수 있으므로 현지화된 마케팅 대행사를 고용하는 것이 좋습니다. 그들의 가격은 일반적으로 더 경쟁력이 있으며 지역 세부 사항에 대한 지식은 인상적일 수 있습니다.

출시하기 전에 관련 외부 프로모션 활동을 시작하십시오. 일반적으로 6-8주 전이 좋은 시기입니다. 왜 이렇게 일찍? 사람들이 서비스에 익숙해질 수 있는 시간을 제공하여 더 많은 고객을 확보하기 때문입니다. 각 단계에서 성공 여부를 확인할 수 있도록 명확한 핵심 성과 지표를 개발합니다. 매일, 매주, 매월, 매년 진행 상황을 지속적으로 모니터링합니다.

시장에 출시된 고유한 신제품의 경우 핵심 성과 지표의 정의가 특히 어렵습니다. 과거 광고 캠페인의 데이터를 분석하면 더 쉽게 만들 수 있습니다. 과거에 사용할 수 있는 데이터가 없으면 평균 시장 벤치마크를 시작점으로 분석하고 시장 전문가의 경험을 활용하는 방법을 시도하십시오.

마케팅 활동을 시작한 후 KPI를 조정해야 합니다.

이제 이 끔찍한 용어 "아웃리치"를 다루겠습니다. 기본적으로 앱 기반 택시 회사에 연락하는 방법은 무엇입니까?

응용 프로그램을 시작하기 전에 고객 프로필을 만들고 고객 요구 사항에 따라 프로모션을 시작해야 합니다.

택시 마케팅에 소셜 미디어 사용

더 많은 운전자에게 다가가려면 그들이 사용하는 커뮤니케이션 채널을 알아야 합니다. Uber의 마케팅 담당자는 잠재적인 운전자가 Facebook에서 많은 시간을 보내므로 Uber는 샌프란시스코에서 시작하기 전에 거대한 Facebook 광고 캠페인을 시작했다고 말했습니다. 잠재적인 운전자는 어디에서 시간을 보내나요? 아마도 그들은 소셜 미디어에 전혀 없습니다. 몇 명의 "대사 드라이버"가 시작한 입소문에 의존해야 합니까?

앱 홍보를 위한 미디어 홍보 보장

지역 언론에 홍보하는 것은 미래 운전자들의 호기심을 키우는 또 다른 방법입니다. TV, 라디오, 신문을 생각해 보십시오. 귀하의 이야기를 공유하고 귀하의 서비스가 과거와 어떻게 다른지 대상 고객에게 알리십시오. 작은 미디어는 일반적으로 무료로 배포됩니다. 앱 리뷰 사이트에 광고를 게재하는 것도 좋은 방법이지만 타겟 고객이 실제로 읽는 내용에 주의하여 광고하세요. 출시일 이전에 적용 범위가 넓을수록 "닭이나 계란 문제"를 더 잘 해결할 수 있습니다.

고객 유치를 위해 온라인에서 앱 홍보

신규 고객 확보 문제와 관련하여 수행해야 할 기본 작업 중 하나는 초기 광고를 배치하는 것입니다. 효과와 출력을 극대화하려면 가능한 한 빨리 시작하십시오. Google 애드워즈와 같은 온라인 프로모션 도구를 사용하여 앱에 더 많은 사용자를 유치하세요. Facebook 및 Instagram 광고(또는 기타 소셜 미디어 캠페인)를 시작하여 앱 출시를 준비할 수도 있습니다.

온라인 판촉은 일반적으로 전통적인 오프라인 방법만큼 비싸지 않고 매우 효과적입니다. 가장 광범위한 포지셔닝 기회를 제공합니다. 단, 온라인 광고는 어느 정도의 숙련도와 경험이 필요하므로 디지털 마케팅 대행사를 고용하여 좋은 성과를 낼 것을 권장합니다. 온라인 상태를 선언하는 것을 잊지 마십시오. 이제 온라인 프로모션에 대해 이야기하고 있으므로 소셜 미디어 계정을 만들고 유지하는 것이 매우 중요하다는 점을 명심하십시오. 이름에서 알 수 있듯이 Facebook, Youtube 및 Instagram은 실제 고객 커뮤니티를 만들 수 있습니다.

소셜 미디어에 올리는 콘텐츠는 여기에서 콘텐츠를 공유하기 쉽기 때문에 퍼집니다. 프로모션이 뜨거울수록 더 많은 고객을 확보할 수 있고 광고에 투자하는 비용은 줄어듭니다.

스토어 카테고리 목록에 들어가도록 앱 최적화

마지막이지만 아마도 앱을 시작하기 전에 해야 할 가장 중요한 일: 스토어 배포를 위해 앱을 최적화하기 위한 명확하고 방탄 전략입니다. 블로그에서 App Store 및 Google Play Store 최적화에 대한 최종 가이드를 읽을 수 있습니다. 최적화의 첫 번째 단계는 직접 수행할 수 있습니다.

마케팅 캠페인 예산 계획

애플리케이션을 출시하기 전에 마케팅 활동을 위한 재무 계획을 어떻게 준비하나요?

"이상적으로는 모든 사람이 아름다운 "모든 사람에게 맞는" 예산 계획을 보고 싶어합니다. 슬프게도 그러한 계획은 실제 상황에 맞출 수 없습니다.

1) 재무 예측을 위해 충분한 정보를 수집합니다. 성공 사례, 참조 및 통찰력의 데이터를 사용합니다. 귀하의 제품 팀 또는/및 귀하가 고용할 마케팅 에이전트는 현실적인 벤치마크를 제공해야 합니다.
2) 필요한 마케팅 투자를 계획하십시오. 이는 애플리케이션을 시작하려는 계획의 정확성에 따라 달라집니다: 소프트 스타트로 시작해야 하는지 먼저 캠페인을 시작해야 할까요, 아니면 지금 공격적인 캠페인을 시작해야 할까요? 재정 계획을 세울 때는 시장의 특정 조건, 경쟁업체 수 및 기타 여러 변수를 고려해야 합니다.
3) 시장에 복귀할 준비가 된 투자도 많은 요인에 의해 영향을 받습니다. 이익 모델, 그 합리성, 사용자로부터 얼마나 많은 돈을 벌 계획인지 등. 실제 재무 계획은 이러한 모든 데이터에서만 파생될 수 있습니다.

일정 금액의 마케팅 예산 변동을 허용하도록 계획하는 것이 현명합니다. 이렇게 하면 향후 더 유연한 결정을 내릴 수 있습니다. "

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Jean은 2022년에 ASO Game News에 시니어 에디터이자 게임 작가로 합류했으며, 그 이후로 그녀의 작품은 수많은 게임 출판물에 실렸습니다. 글을 쓰지 않을 때는 Jean은 온라인 매치에 참여하거나 최신 트렌드를 파악하기 위해 게임 컨벤션에 참석하는 것을 자주 볼 수 있습니다.

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  • Perry Garcia
    How do I make my app popular on Android Market? Reply
    • Jamie Terry

      @Perry Garcia However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term. Reply

  • Karla Allison
    How to optimize your app towards people’s needs? Reply
    • Marshall Snyder

      @Karla Allison Millions of apps, on many points, quite an alike one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find. Therefore, if you touch a point in people’s lives that satisfy their curiosity or make their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need. Reply

  • Larry Weaver
    how do I impress users with the icon? Reply
    • Mercedes Walsh

      @Larry Weaver Most of the smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Use your creativity to design the icon. Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry. Reply

  • Carrie Rios
    How do you make an app go viral? Reply
    • Tiffany Jones

      @Carrie Rios A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it. Reply

  • Vicki Fox
    How to Get Eyes on Your Product With Mobile Marketing Reply
    • Clinton Drake

      @Vicki Fox 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews Reply

  • Phyllis Bowman
    How to choose the app name? Reply
    • Saul Warner

      @Phyllis Bowman The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Do a thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

  • Sophia Jacobs
    What are the ASO ranking factors? Reply
    • Angie Strickland

      @Sophia Jacobs The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews. Reply

  • Garry Lloyd
    How do you rank higher on Google Play store? Reply
    • Kristin Dunn

      @Garry Lloyd Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't. Reply

  • Wallace Mcbride
    How to use keywords wisely? Reply
    • Betsy Mason

      @Wallace Mcbride Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with. Reply

    • Betsy Mason

      @Wallace Mcbride For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm! Reply

  • Maureen Abbott
    What is UGC? Reply
    • Jody Hines

      @Maureen Abbott UGC stands for user-generated, which continues to be a highly impactful form of marketing. UGC is content related to your brand – text, images, audio, and video – that users voluntarily create and post online. Unlike influencer marketing, in which users are sought out and paid by marketers, user-generated content engenders a higher degree of trust based on real-life, unpaid experience and opinions. Reply

    • Jody Hines

      @Maureen Abbott User-generated content can be a double-edged sword. If UGC is positive, it can generate priceless word of mouth that drives sales and trust in your brand and products. However, negative content can do just the opposite, ruining your customers’ perception of your brand and damaging trust. Reply

  • Mitchell Dunn
    How much does mobile marketing cost? Reply
    • Shelley Caldwell

      @Mitchell Dunn Because mobile app is a product like any other that needs to meet certain people's needs, any app marketing starts with a market research to define the market and if there are needs that the app will meet. Reply

  • Leticia Gray
    Why is mobile marketing important? Reply
    • Arnold Ballard

      @Leticia Gray Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing. Reply

  • Oliver Terry
    What are good keywords? Reply
    • Nora Thornton

      @Oliver Terry Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic. Reply

  • Guillermo Mendoza
    What is Aso in Android? Reply
    • Ellen Potter

      @Guillermo Mendoza App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). Reply

  • Shelley Mendoza
    Why does mobile marketing matter? Reply
    • Silvia Wallace

      @Shelley Mendoza Mobile usage for the average consumer has boomed in recent years. Consumers are increasingly using their mobile devices to consume media, communicate with friends, and purchase products. Reply

    • Jessie Mcgee

      @Shelley Mendoza Mobile marketing allows businesses to run ads for their product directly on customers smartphones, tablets, or other mobile devices. These ads can take on many forms, including ads on social media platforms, website banner ads, and mobile app offers. Tailoring your mobile marketing strategy to deliver personalized messaging to your customers is the best way to get your customers’ attention. Reply

    • Jessie Mcgee

      @Shelley Mendoza Mobile advertising is a cost-effective way to reach your target audience and deliver high conversion rates across your digital marketing channels. The key to building your own successful mobile marketing strategy is to choose the right marketing channel for your product. Reply

  • April Burke
    What are some examples of in-game marketing ads? Reply
    • Katie Wright

      @April Burke QR codes: QR codes are scanned by users, who are then taken to a specific web page that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them since users who scan them don’t always know exactly which rabbit hole they’re jumping down. Reply

    • Katie Wright

      @April Burke Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. Reply

    • Katie Wright

      @April Burke Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.Mobile image ads: Image-based ads designed to appear on mobile devices. Reply

    • Katie Wright

      @April Burke SMS: SMS marketing involves capturing a user’s phone number and sending them text offers. Reply

  • Dwight Robinson
    How can I improve my aso? Reply
    • Clayton Harrison

      @Dwight Robinson A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Reply

    • Clayton Harrison

      @Clayton Harrison Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two. Reply

  • Rosemarie Herrera
    Why is mobile marketing important? Reply
    • Kay Mann

      @Rosemarie Herrera Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing. Reply

  • Stuart Burke
    How do I optimize keywords in the app store? Reply
    • Ginger Ryan

      @Stuart Burke Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words. Reply

  • Alison Hubbard
    What are the ASO ranking factors? Reply
    • Myron Dennis

      @Alison Hubbard The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews. Reply

  • Gwen Chandler
    How do I find keywords for Aso? Reply
    • Ronnie Graham

      @Gwen Chandler The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for. Reply

  • Sophia Ellis
    How to refine my new keywords? Reply
    • Rosemarie Lane

      @Sophia Ellis You can filter your results to get a better understanding of the potential success of specific keyword ideas. To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign. Reply

    • Rosemarie Lane

      @Sophia Ellis Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts. Reply

  • Tammy Rhodes
    How do I know what keywords to target? Reply
    • Brandon Ball

      @Tammy Rhodes There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research: Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long tail keywords Step 8: Find out about your competitors Reply

  • Janis Harvey
    How can I improve my aso? Reply
    • Cassandra Valdez

      @Janis Harvey A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. Reply

    • Cassandra Valdez

      @Janis Harvey The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. Reply

    • Cassandra Valdez

      @Janis Harvey Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two. Reply

  • Boyd Freeman
    What are ASO tools? Reply
    • Howard Palmer

      @Boyd Freeman There are two major ways of how people discover new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs. Reply

    • Howard Palmer

      @Boyd Freeman The best way to acquire organic app installs is ASO. App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number. Reply

    • Howard Palmer

      @Boyd Freeman From an app marketer, if you aren’t taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when she or he is exposed to an ad. It’s a higher quality customer relationship from the get-go. Reply

  • Cedric Padilla
    What are good keywords? Reply
    • Mindy Schwartz

      @Cedric Padilla Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic. Reply

  • Albert Chambers
    Why is aso important? Reply
    • Emanuel Spencer

      @Albert Chambers App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape. Reply

  • Charlene Brady
    What is keyword example? Reply
    • Frederick Underwood

      @Charlene Brady App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape. Reply

  • Paulette Schultz
    How do I choose good keywords? Reply
    • Barbara Hansen

      @Paulette Schultz Picking the right keywords and keyword phrases is one of the most important steps in a successful ASO. Increasing traffic to your app is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it. Reply

  • Nelson Holmes
    Are there any tips for choosing the keywords? Reply
    • Vernon Porter

      @Nelson Holmes 1. THINK LIKE A CUSTOMER Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services. Reply

    • Vernon Porter

      @Nelson Holmes 2. STUDY THE COMPETITION Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting but also help broaden your list of ideas. Reply

    • Vernon Porter

      @Nelson Holmes 3. UNDERSTAND THE LONG TAIL KEYWORD Long-tail keywords are a combination of three or more words or phrases. While long-tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long-tail keywords that help to specify your product or service. Reply

    • Vernon Porter

      @Nelson Holmes 4. USE KEYWORD RESEARCH TOOLS If you are using Google Ads you can use their keyword tool to research your potential target keywords. With these tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more. Reply

    • Vernon Porter

      @Nelson Holmes 5. ANALYZE THE RESULTS After choosing your keywords don't forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don't forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags, and your website's content. The more you use keywords within your content, the easier it will be for your target audience to find you. Reply

  • Bonnie Wong
    How does mobile marketing work? Reply
    • Pablo Morgan

      @Bonnie Wong Mobile marketing consists of ads that appear on mobile smart-phones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Reply

  • Cora Mason
    what are the types of mobile marketing strategies? Reply
    • Stuart Reyes

      @Cora Mason When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. Reply

    • Max Gardner

      @Cora Mason From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. Reply

    • Max Gardner

      @Cora Mason For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. Reply

  • Bruce Crawford
    how do the SMS channels of mobile marketing work? Reply
    • Tammy Diaz

      @Bruce Crawford If your brand doesn’t have a mobile app you may be thinking that reaching customers on their most personal device is out of reach. However, SMS constitutes a concise, personal and effective way for marketers to engage with customers on their phones—no app required. Reply

    • Tammy Diaz

      @Bruce Crawford While SMS provides a mobile option for companies without an app, it does require nuanced messaging and frequency to avoid overstepping boundaries. Reply

  • Roland Pittman
    how does the push notifications channels of mobile marketing work? Reply
    • Angie Cook

      @Roland Pittman Push notifications are messages that come from your mobile app and appear on a user’s lock screen. When swiped through, the user is directed to a specific screen in your app. Reply

    • Angie Cook

      @Roland Pittman This is an excellent way to engage (and re-engage) mobile and tablet users. Similar to SMS, push has the ability to be an intimate channel. Messaging should be concise and handled with more caution to encourage engagement. Reply

    • Angie Cook

      @Roland Pittman Unlike with channels like email, there isn’t a warm-up process that is required; users who are opted in to receive your push notifications will receive them. However, note that there is one big difference between devices running on the two major operating systems, iOS and Android. Reply

    • Angie Cook

      @Roland Pittman On iOS, users must choose to opt in to push messaging, whereas, on Android, users are automatically opted in and must choose to opt out. We will discuss further considerations related to this in future posts in this blog series. Reply

  • Kimberly Rowe
    how does the in-app messaging channels of mobile marketing work? Reply
    • Doris Morton

      @Kimberly Rowe As the name implies, users will see these messages when inside the app. They commonly take the form of a full-page interstitial or banner and are often programmed to appear once the user session begins. Reply

    • Doris Morton

      @Kimberly Rowe In-app messages can be scheduled to appear just once or multiple times depending on how urgent or important you feel the message is for the end-user. You can also schedule expiration dates so that users who launch the app on a Monday won’t see a message about last weekend’s flash sale. Reply

    • Doris Morton

      @Kimberly Rowe In-app is arguably the most seamless of all the mobile channels since it doesn’t have a specific opt-in/opt-out process and constructing basic in-app visuals won’t be a stretch for those used to building emails in Iterable. Given that in-app is also less intrusive than SMS or push, it is a prime channel for nurturing long-term engagement. Reply

    • Doris Morton

      @Kimberly Rowe In addition to promotions, in-app messaging can be great for other use cases, such as onboarding during a user’s first session, drawing attention to new app features, or converting a freemium user into a premium subscription, as seen in the example from Lose It! below. Reply

  • Wilfred Jacobs
    How to choose the app name? Reply
    • Rufus Beck

      @Wilfred Jacobs The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. Reply

    • Rufus Beck

      @Wilfred Jacobs The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Reply

    • Rufus Beck

      @Wilfred Jacobs Do thorough research on your competitors' target keywords and try to include them in the app title as well. Reply

    • Rufus Beck

      @Wilfred Jacobs Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

  • Kenneth Porter
    How to describe your app properly? Reply
    • Lena Wallace

      @Kenneth Porter People decide whether to download a mobile app by viewing the description. This, in turn, highlights the importance of app store descriptions: they must be high quality and impress people. In the description, emphasize how the app will benefit the user and meet a specific need, rather than simply listing the app's features in a hurry. Reply

    • Amber Cortez

      @Kenneth Porter Here's a concept: words like "free" and "new" shouldn't be used in app descriptions. However, when used in the right context, these words can be extremely compelling taglines. Android developers should use 500 words to give a suitable and detailed description when possible (the description of an iOS app must be much shorter). Reply

    • Amber Cortez

      @Kenneth Porter Remember that people browsing the app store on their smart devices will only go through the first five lines of the app description (and then have to click "more"); so developers need to be able to grab the user's attention right from the start. Reply

  • Phyllis Luna
    How to describe your app properly? Reply
    • Jody Murray

      @Phyllis Luna People decide whether to download a mobile app by viewing the description. This, in turn, highlights the importance of app store descriptions: they must be high quality and impress people. Reply

    • Jody Murray

      @Phyllis Luna In the description, emphasize how the app will benefit the user and meet a specific need, rather than simply listing the app's features in a hurry. Here's a concept: words like "free" and "new" shouldn't be used in app descriptions. Reply

    • Jody Murray

      @Phyllis Luna However, when used in the right context, these words can be extremely compelling taglines. Android developers should use 500 words to give a suitable and detailed description when possible (the description of an iOS app must be much shorter). Reply

    • Jody Murray

      @Phyllis Luna Remember that people browsing the app store on their smart devices will only go through the first five lines of the app description (and then have to click "more"); so developers need to be able to grab the user's attention right from the start. Reply

  • Oscar Ortiz
    How to Choose the right category for the app? Reply
    • Josefina Owens

      @Oscar Ortiz If something goes wrong, it will be difficult, if not impossible, for your target audience to find your app. Browse through the list of app categories in the store and choose the most appropriate one. Reply

    • Josefina Owens

      @Oscar Ortiz If you also have to choose a sub-category, choose one that is: A) accurate; and B) doesn't have much competition. Never arbitrarily place an app in the wrong category just to avoid competition - it may incur a penalty and users will find out. Reply

  • Francis Gonzales
    How do I make my app popular on Android Market? Reply
    • Francis Gonzales

      @Francis Gonzales However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. Reply

    • Francis Gonzales

      @Francis Gonzales But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. Reply

  • Marvin Gibson
    How to optimize your app towards people’s needs? Reply
    • Lionel Pope

      @Marvin Gibson Millions of apps, on many points, quite alike to one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find. Reply

    • Lionel Pope

      @Marvin Gibson Therefore, if you touch a point in people’s lives that satisfy their curiosity or makes their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need. Reply

  • Darin Doyle
    how do I impress users with the icon? Reply
    • Marguerite Turner

      @Darin Doyle Most smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Reply

    • Marguerite Turner

      @Darin Doyle Use your creativity to design the icon. Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry. Reply

  • Malcolm Cooper
    How do you make an app go viral? Reply
    • Roland Swanson

      @Malcolm Cooper A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Reply

    • Roland Swanson

      @Malcolm Cooper It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it. Reply

  • Charles Perry
    How to get eyes on your product with mobile marketing? Reply
    • Christie Glover

      @Charles Perry Here are the steps that I suggest to get eyes on your app: 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews Reply

  • Kirk Hoffman
    How to choose the app name? Reply
    • Patti Cohen

      @Kirk Hoffman The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. Reply

    • Patti Cohen

      @Kirk Hoffman The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Reply

    • Patti Cohen

      @Kirk Hoffman Do thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

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2024년 스타트업을 위한 5대 앱 아이디어: 앱 시장 트렌드 예측

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프로모션 지금 바로 시작, 당신의 앱 탐색 여행을 시작하세요!
고객님이 대기업이든 소규모 신생기업이든 Google Play , App Store, Galaxy Store 와 RuStore 에서 더 저렴한 가격으로 고객님의 앱을 홍보할 수 있도록 도와드립니다.
프로모션 지금 바로 시작, 당신의 앱 탐색 여행을 시작하세요!
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