2021년 모바일 게임을 위한 ASO의 과제

댓글

• Wallace Johnston
  How to Choose the right keywords? Reply

  • Jesse Mack

    @Wallace Johnston Unlike the Android App Store where keywords only exist in the title and description of the app, the App Store has a dedicated area for developers to enter multiple keywords or tags (up to 100 characters). Reply

  • Jesse Mack

    @Wallace Johnston Don't waste space between keywords, as they are not visible to the average user. Use Arabic numerals when writing numbers (i.e. use "5" instead of "five"). App Store researchers also emphasize that shorter keywords increase the exposure of an app more than carefully crafted long-tail words. Reply

• Rafael Nguyen
  how does the keyword research work? Reply

  • Jan Chavez

    @Rafael Nguyen Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it. Reply

• Wendy Schultz
  How do you make a game for Google Play? Reply

  • Kayla Webb

    @Wendy Schultz Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets. Reply

• Kathryn Kim
  How to choose the app name? Reply

  • Dan Sharp

    @Kathryn Kim The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Reply

  • Dan Sharp

    @Kathryn Kim Do thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

• Agnes Cook
  How to use keywords wisely? Reply

  • Viola Norris

    @Agnes Cook Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. Reply

  • Viola Norris

    @Agnes Cook With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. Reply

  • Viola Norris

    @Agnes Cook With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with. Reply

  • Viola Norris

    @Agnes Cook For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. Reply

  • Viola Norris

    @Agnes Cook There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm! Reply

• Tiffany Hall
  Why is among us so popular now? Reply

  • Annette Byrd

    @Tiffany Hall Among Us has seen a quick rise in popularity due to a combination of multiple factors. Reply

  • Annette Byrd

    @Tiffany Hall It's a unique game with an interesting asymmetrical multiplayer, it's easy to learn thanks to a simple premise, and it's available for (almost) free on a variety of popular platforms, including PC and mobile. Reply

• Earl Maldonado
  How to score on screenshots? Reply

  • Jean Castro

    @Earl Maldonado Experts in the field of mobile app development agree that screenshots and icons (more on this in a moment) are two of the most important tools for the visual promotion of an app; the App Store allows developers to upload 5 screenshots and the Android App Store can put 5. Regardless of the platform, the two most important screenshots of the app need to be selected as the "main screenshots" (these will appear in the search results). Reply

  • Jerald Carlson

    @Earl Maldonado The other screenshots need to focus on letting the user know why they should spend time and money on the app (if it's a paid app), why they should download it and take up space on their smartphone, and also highlight the in-app navigation. Contrary to what many novice app developers believe, screenshots do not need to be arranged chronologically, but only to visually interpret the app. Reply

• Wendell Mullins
  How do you select keywords for the App Store? Reply

  • Delia Chandler

    @Wendell Mullins Keywords are limited to 100 characters, so it's important to be concise when describing your app. While spaces should not be used before or after the commas that separate keywords and keyword phrases, you can use spaces to separate words within keyword phrases. Reply