사례 연구: ASO로 전략 게임의 성장 및 앱 다운로드를 3배 늘리는 방법은 무엇입니까?

We found about 11 keywords inserted in title and description on its product pages as you can see above.

A good beginning: The game of our user already has a certain promotion basis, Ads + aso campaign, and some results can be found.

• A certain amount of downloads, reviews and ratings on the app product page.

• The app product page has done preliminary ASO optimization.

• Creative Icons and screenshots design which attracts visitors.

• "Social features", "Interactive features", and "Challenge & Flow" design may boost its game stickness.

Challenge

1. Our user want to improve the organic acquisition. This means focusing on app store optimization solutions to acquire as many users as possible.

2. A rapidly traffic growth, and take care of app security, stable ranking. This means that the search traffic is diversified, and after the main keyword ranking reaches the top on google play store, continuous promotion to maintain the stability of the ranking.

Solution

Implement advanced ASO techniques

Our app optimization plan starts with optimizing the app store product page of user's casino game, with the goal of increasing their app store visibility and game rankings, and increasing monthly app installs.

To do this, we have taken the following steps:

1. Analyze the competitive casino market condition, product and brand strategy. This helps us better understand an application's strengths compared to competitors, its strengths in app categories, identify threats and opportunities, and develop an ASO strategy going forward.

2. Conduct extensive keyword research to identify keywords that are currently bringing visibility to the app, based on previous long-tail keyword rankings and incoming traffic base, find relevant and high-intent keywords to optimize metadata to increase flow and installation. The keywords that first entered our line of sight were casino games, slots games, and casino.

3. Choose ASOWorld's keyword ranking service to focus on improving the ranking of the main keyword. At the same time, superimpose the Keyword Ranking Acquisition Service, and through our smart growth solution, you can simultaneously improve a number of related but ranked outside the 250 keywords in App store ranking.

4. About 2~3 days later, when the ranking of these keywords(which chosen keyword ranking acquistion service) enters the top 250, choose our keyword installs service for them, so that the ranking of these keywords will enter the rapid upward channel. Let the traffic from high-volum casino game keywords and long-tail keywords grow rapidly and keep the traffic more diverse.

5. Provide creative feedback on how to adjust visual elements to stand out from the competition and increase click-through and conversion rates.

6. Choose ASOWorld's 4-5 app ratings and high-quality app reviews service to improve visitor's experience and increase download conversion rate.

7. Create frequent metadata updates to improve app store rankings and revise ASO strategies to stay relevant and meet user needs.

Results

1. Top 1 to 5 rankings for popular target keywords with this strategy game on Google play store, and this keywords' top ranking has been fixed for more than 3 months.