APP 키워드는 ASO 최적화의 기초이며, 이 기초가 계획에 따라 구축되면 합리적이며 향후 최적화 작업이 훨씬 쉬울 뿐만 아니라 원하는 효과를 얻기도 더 쉽습니다. 반대로 APP 키워드 선택이 합리적이지 않으면 향후 최적화 프로세스가 어려울 것입니다.
APP 키워드는 ASO 최적화의 기초이며, 이 기초가 계획에 따라 구축되면 합리적이며 향후 최적화 작업이 훨씬 쉬울 뿐만 아니라 원하는 효과를 얻기도 더 쉽습니다. 반대로 APP 키워드 선택이 합리적이지 않으면 향후 최적화 프로세스가 어려울 것입니다. ASO 키워드 적용 프로세스에 대한 다음 요약은 APP 운영자에게 몇 가지 일반적인 문제를 도울 수 있습니다.
App Store 검색 엔진은 앱 설명을 스캔하지 않으므로 100자 키워드 필드, 앱 이름 및 IAP 표시 이름만 사용하면 됩니다. 게시자 이름으로 작업할 수도 있지만 아직 App Store에 게시하지 않은 경우에만 가능합니다.
귀하의 앱은 해당 필드에 있는 키워드 및 핵심 문구에 대한 검색 결과에만 나타나므로 결정하기 어렵습니다. 예를 들어, 내 게임 하나하나에 몇 시간의 키워드 최적화 연구가 필요했습니다. 물론 키워드를 최대한 활용하는 데 도움이 되는 몇 가지 모범 사례가 있습니다. 다음은 키워드를 선택할 때 고려해야 할 몇 가지 사항입니다.
키워드 관련성-- 키워드를 선택할 때 간단하고 관련성을 유지하는 것이 중요합니다. 키워드의 전환율은 알고리즘에 영향을 미치므로 타겟에서 벗어나 전환으로 이어지지 않는 키워드를 사용하는 경우 Apple은 해당 키워드에 대한 순위를 낮춥니다.
범위 좁히기 -- 광범위한 키워드 목록으로 시작하는 것을 두려워하지 마십시오. 그러나 ASO에서 실제로 키워드를 사용할 때가 되면 최고 중 최고를 선택하고 올바른 위치에서 사용해야 합니다. . App Samurai는 키워드를 재사용해서는 안 되므로 올바른 필드에 올바른 키워드를 사용해야 한다고 말합니다.
경쟁이 적은 키워드 타겟팅-- 우리 모두는 검색 결과에서 높은 순위를 매기는 것이 얼마나 중요한지 알고 있지만 apptamin은 "상위 3개 검색 결과는 브랜드 검색에서 총 유기적 다운로드의 75% 이상을 차지하며 일반 용어를 사용하는 검색에서는 거의 50%를 차지합니다."라고 말합니다. 따라서 가능한 한 경쟁이 적은 키워드를 선택하는 것이 좋습니다.
키워드 실적 추적 -- 키워드를 결정하고 ASO 전략에 적용했으면 실적을 모니터링하는 것을 잊지 마십시오. 3-4주 후에 앱 스토어에서 측정항목을 얻을 수 있고 전략이 어떻게 작동하는지 확인할 수 있습니다.
키워드가 작동할 수 있는 기회 제공 -- 키워드를 계속 수정하고 싶은 마음이 들 수 있지만 너무 자주 변경하면 전환율에 영향을 미치고 앱 스토어에서 순위가 낮아질 수 있습니다.
백그라운드에서 검토를 위해 애플리케이션을 제출할 때 Apple 개발자가 추가하는 백그라운드 키워드로 최대 총 100자(100자)입니다.
Apple 키워드 커버리지는 주로 100자를 분할한 다음 이를 결합하여 커버리지 볼륨을 형성하는 방식이기 때문입니다.
앱 스토어는 100자를 가장 작은 단위로 나눈 다음 함께 그룹화하며 단어가 가까울수록 함께 그룹화될 확률이 높아집니다.
따라서 매우 중요한 키워드는 앞에 쉼표를 두는 것이 좋으며, 다른 키워드는 쉼표를 추가하지 않는 것이 좋습니다. Apple의 규칙을 완전히 이해하면 글자의 낭비를 줄이고 더 많은 단어를 다룰 수 있습니다.
앱 스토어: 키워드의 글자수 제한은 100자입니다. Apple의 검색 알고리즘은 키워드 구문을 자동으로 그룹화하므로 가능한 한 많은 단일 키워드를 통합하는 것이 가장 좋습니다.
구글 플레이 : 구글 플레이 스토어에는 애플 앱스토어처럼 키워드 필드가 없습니다. 키워드를 확인한 후에는 제목과 설명에 포함시켜야 합니다.
그러나 Google은 앱 스토어에서 키워드 스팸을 웹에서 처리하는 것과 동일한 방식으로 처리합니다. 키워드를 나열하지 마십시오. 그것들은 문맥에 맞게 사용되어야 하고 설명 전체에 걸쳐 좋은 빈도로 반복되어야 합니다(한 영역에서 함께 묶는 대신).
일부 업계 전문가는 설명에서 상위 키워드를 4-5회 사용하는 것이 좋습니다. 그러나 그 조언은 주의해서 받아들여야 합니다. 100단어에 불과한 설명에 키워드를 다섯 번 사용하면 Google에서 스팸 키워드로 간주될 수 있습니다.
이것은 일반적인 실수입니다. App Store가 모든 키워드를 무의미한 거대한 키워드로 읽을 것을 두려워하는 일부 개발자는 공백과 쉼표를 사용하여 단어를 구분합니다. 공백은 문자로 계산되므로 이는 불필요하고 사용할 수 있는 키워드 수를 줄입니다.
App Store 알고리즘은 공백과 쉼표를 구분 기호로 읽습니다. 따라서 다음에 키워드 필드를 채울 때 키워드를 "마법, 놀라운, 할 일, 할 일, 목록"으로 쓰지 마십시오. iTunes Connect 팁을 따라 "magic,amazing,to,do,list"로 작성하십시오.
사람이 이 목록을 읽을 수 없으므로 키워드 사이의 공백을 건너뛰고 몇 글자를 절약할 수 있습니다. 키워드를 ","로 구분하는 한 Apple에서는 해당 키워드를 별도의 키워드로 간주합니다.
이 예에서 쉼표 뒤의 모든 공백을 제거하면 7개의 문자가 저장되어 문자 수가 56개로 줄어들었습니다. 하지만 아직 빼야 할 것이 더 있습니다.
App Store는 추가 키워드 검색을 통해 애플리케이션을 자동으로 인덱싱합니다. 예를 들어, 귀하의 애플리케이션이 무료 게임 카테고리에 있는 경우 키워드 세트는 "무료" 및 "게임"과 같은 키워드와 함께 자동으로 추가됩니다. 메타데이터에 한 번 더 추가할 필요가 없습니다.
이는 애플리케이션이 속한 다른 카테고리 및 하위 카테고리의 단어와도 관련이 있습니다. 예를 들어 응용 프로그램이 도구와 엔터테인먼트라는 두 가지 범주에 동시에 있다고 가정해 보겠습니다. 메타데이터에 직접 추가하지 않은 경우에도 이러한 쿼리에 의해 인덱싱됩니다.
App Store 및 Google Play 규정에 따라 유명 브랜드 및 상표의 이름을 사용 및 언급할 수 없습니다. 그렇다면 직접 경쟁자의 이름으로 응용 프로그램을 검색하려면 어떻게 해야 합니까?
App Store에서 사소한 트릭을 사용하고 브랜드 이름을 추가할 수 있습니다. 또한 오타가 포함된 경쟁업체 이름의 변형을 사용하거나 브랜드 이름의 첫 글자를 여러 개 사용할 수 있습니다.
그러나 이러한 키워드를 텍스트에 추가하기 전에 사용자가 실제로 그러한 쿼리를 사용하는지 확인하십시오. 브랜드 이름 쿼리에 대한 그러한 작업은 그럼에도 불구하고 시장 규정을 간접적으로 위반하는 것이며 경쟁업체는 귀하를 상대로 불만을 제기할 수 있습니다. 이름, 부제 및 설명에 브랜드 이름과 상표를 추가해서는 절대 안 됩니다.
키워드 최적화는 인내심과 세부 사항에 대한 관심이 필요합니다. 예를 들어, 키워드를 삭제할 때 해당 키워드를 사용하는 좋은 키워드를 잃어버리지 않았는지 확인하고 확인하십시오. 이 팁은 사용 가능한 모든 문자 공간을 최대한 활용하는 데 도움이 되며 iOS 개발자가 가진 한계 내에서 최상의 결과를 얻을 수 있습니다.
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
댓글
Joe Summers
@Lyle Coleman Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Joe Summers
@Lyle Coleman With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Joe Summers
@Lyle Coleman For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Terrance Fuller
@Daniel Fields Long-tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. “Buy breathable running socks” (4 words) is an example of a long-tail keyword, whereas “buy socks” is a short tail keyword.
Theodore Simmons
@Mabel Burton There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Theodore Simmons
@Mabel Burton If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Cody Conner
@Blake Norman As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Cody Conner
@Blake Norman Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Cody Conner
@Blake Norman After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including the popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Tracey Dennis
@Irving Lambert If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Tracey Dennis
@Irving Lambert Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Tracey Dennis
@Irving Lambert It is because there are may other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Tracey Dennis
@Irving Lambert On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Milton Sherman
@Tanya Fleming Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Denise Hines
@Anne Garcia The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar.
Denise Hines
@Anne Garcia The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Carrie Cooper
@Dana Myers Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of the app store search results.
Carrie Cooper
@Dana Myers It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others.
Carrie Cooper
@Dana Myers By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Richard Pearson
@Megan Brooks Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Richard Pearson
@Megan Brooks With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Richard Pearson
@Megan Brooks With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Richard Pearson
@Megan Brooks For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking.
Richard Pearson
@Megan Brooks There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Dustin Becker
@Kelli Chambers Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Lynn Carroll
@Tina Wolfe Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can.
Lynn Carroll
@Tina Wolfe Of course, they need to be honest reviews from people who have actually downloaded the app.
Lynn Carroll
@Tina Wolfe You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play.
Lynn Carroll
@Tina Wolfe Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!).
Lynn Carroll
@Tina Wolfe You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Bradford Holland
@Armando Goodwin The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users.
Bradford Holland
@Armando Goodwin Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app.
Bradford Holland
@Armando Goodwin Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Lowell Riley
@Lowell Riley A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Lowell Riley
@Lowell Riley If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all.
Lowell Riley
@Lowell Riley Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
Lowell Riley
@Lowell Riley If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it.
Lowell Riley
@Lowell Riley Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Stephen Austin
@Warren Hart Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Dominic Hudson
@Bryan Reynolds There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Dominic Hudson
@Bryan Reynolds If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store - so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Geneva Nguyen
@Ervin Ortiz As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Geneva Nguyen
@Ervin Ortiz obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Geneva Nguyen
@Ervin Ortiz After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Ebony Fuller
@Ebony Fuller If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Ebony Fuller
@Ebony Fuller Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Ebony Fuller
@Ebony Fuller It is because there are many other factors that go into search rankings, in addition to the presence of keywords. Things like a number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Ebony Fuller
@Ebony Fuller On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.