COVID-19 UPDATE 
重要なお知らせ:ASOWorld の名前を騙ってパートタイムの採用や ASO 収入アプリ活動を行う詐欺にご注意ください。ASOWorld はパートタイムのスタッフを募集していません。ASOWorld が投稿した公式情報のみを信頼してください。
アプリケーションプロモーション戦略を策定する前に、検索市場でアプリケーションをプロモーションするために、アプリケーション市場の状況と主要な競合他社のマーケティングに関する一連の調査を実施し、ターゲットユーザーの一般的な理解を得る必要があります。
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
コメント
Neal Walters
@Lynette Hoffman Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the marketing funnel. Mobile app marketing is the process of engaging your app users throughout their entire experience with your app: discover your app and download it.
Conrad Fuller
@Kara Jacobs Hello, Kara, here are some bulllet points that i believe quite important for app marketing in social media: 1. Pump out the content 2. Use Paid Ads 3. Dabble With Influencer Marketing 4. Use Quora 5. User-Generated Content 6. Run Contests
Norman Harvey
@Annie Luna Answering this question will largely depend on your marketing strategies and goals. However, with the increasing mighty of the internet era, the good news is that promoting your app can be done in a matter of seconds to reach a large audience. With the massive reach of social platforms, social media is another essential marketing channel to promote a two-way communication between you and your potential app users. It gives an excellent laboratory in which to test accessibility and acceptance of a new product. Some of the common social media channels used for app promotions include Facebook, Twitter, Instagram and YouTube.
Jacquelyn Burns
@Marty Jefferson Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product.
Courtney Sanchez
@Eula Mcdaniel User personas are a smart way to develop a mobile marketing strategy for your targeted audience groups. Each persona represents a group of users that are expected to have a particular user journey. It’s your job as an app marketer to cater for their needs and streamline this process. A user persona is developed by segmenting demographics, mobile preferences and other unique identifiers relevant to your app vertical. Having a complete understanding of that will be instrumental to your app’s success, will help you further down the line and ensure you make research-driven decisions.
Angelina Robbins
@Brenda Nguyen There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure. A lot of app searches are performed on Google Play (53%) or on the Apple Store (47%). This makes app store optimization crucial to ensure your app is easily discoverable. Here are a few things you should keep in mind while optimizing your app. Pick the right app name, write an appealing app description, include relevant keywords, and prepare app screenshots or videos. Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app stores algorithms – they enhance your credibility and position in search results. You can also consider other review sites like G2Crowd, Capterra, or Serchen – remember to respond to each review.
Margarita Doyle
@Tommy Rice To create a Facebook ad for your native app you have to follow those simple 5 steps: 1. Go to the Ads Manager and create a new ad First of all you need to go to the ads manager on Facebook. Choose the green button on the upper right side of the screen which says “Create Ad” and choose “Get installs of your app” from the list of objectives for your campaign. 2. Enter your target group Facebook offers the opportunity to enter your target group pretty precisely. We will give you an overview of the different options you have. 3. Set your spending and schedule your ad Now that you’ve set your target group it’s time to think about your spending. Facebook offers you to choose whether you want to set specific amount of money per day or a lifetime budget. The daily budget is recommended for a continuously ad, the lifetime budget for a specific length of time.
Margarita Doyle
@Tommy Rice 4. Create your ad Now you can upload up to 6 images with the size of 1200 x 628 pixels to create multiple ads. After starting your campaign you can track which of the campaign images performs best what will make it easier for you to plan upcoming campaigns with well performing ads. Choose a connected Facebook Fanpage for your app campaign to which your app’s icon and title will link to. Enter a headline and text for your app and choose your Call To Action. You may also want to enter a deep link to your app install ad, that will guide the user directly to a specific page in your app. 5. Place order Now that you’re done just press “place order” and wait for Facebooks approval of your ad. Once your app is approved by Facebook you may pause or stop it anytime you want. You also can make changes to your ad if you want to, but please note that once you have changed something your ad will approved by Facebook again.
Desiree Tran
@Elmer Vargas Effective app marketing means you’ll be covering a number of channels, both traditional and newer, while honing your messaging to attract the right users who your app is best suited to. 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app. 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it.
Desiree Tran
@Elmer Vargas 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them.
Annie Drake
@Jeanette Newman There are a number of on-demand applications about which users are crazy. The reason being the extraordinary functionalities of an on-demand app development company in the modern world. On-demand apps have made a large number of tech-savvy individuals. It has helped in increasing the volume of internet surfing through mobile devices. The smart users of today desire a quick response to service requests. Therefore various Android app development services have brought a wide range of On Demand applications. Users can easily download them from the Google Play Store and then can use them for their respective needs. The technology of mobiles and mobile applications has evolved greatly and has advanced beyond human imagination, it is affordable and enables virtual socializing and other desired lifestyle goals.
Felix Montgomery
@Brendan Harrington 1. TikTok 2. Zoom 3. WhatsApp 4. Facebook 5. Messenger 6. Instagram 7. Google Meet 8. Google Classroom 9. YouTube 10. Microsoft Teams
Tara Matthews
@Leland Lamb Easily track customer interactions and monitor the customer journey Send personalized content, coupons, and deals directly to the customer Build and strengthen customer relationships by providing direct value
Simon Wilkerson
@Elbert Freeman SMS marketing is better understood as text messaging marketing. This is probably the most obvious way to utilize mobile marketing. Marketers use SMS marketing to disseminate information, promote deals, creating buzz, and generating brand awareness directly to consumers via text. With SMS marketing, businesses can send direct texts to consumers who have opted in to receive messages from them about upcoming sales, new product information, and more. The benefit is that you can bypass the more nuanced marketing strategies and reach your customer right where they are.
Simon Wilkerson
@Simon Wilkerson And if you’re worried about customers feeling annoyed by texts, don’t be. Seventy percent of consumers think SMS marketing is a great way for businesses to get their attention. Just be sure you’re only contacting them with offers that provide them value. Appointment updates, package tracking, and coupons are just a few things customers enjoy receiving.
Shari Reed
@Jeremiah Gardner Mobile applications are one of the most popular forms of mobile marketing. Mobile app marketing focuses primarily on app promotion and customer engagement. If someone has downloaded your company’s app, chances are they are already a paying customer of yours. If you’re planning to market to your customers using a mobile app, your focus should be on retention and rewarding customer loyalty.
Shari Reed
@Shari Reed This can be achieved through a number of ways. Push notifications can be used to send alerts to your consumers directly on their phone screen, even if they don’t have the app open. You can also offer special coupons or deals through your mobile app using in-app messaging. Apps are a great place to start your mobile marketing journey because you have access to your customer directly. Mobile app marketing is less about converting new customers and more about turning existing ones into brand ambassadors.
Allison Buchanan
@Kent Walker The first way is to adopt the same marketing channels your competitors use, or find very similar ones (and this includes social media). This strategy can work well because you know that your competitors' channels have a built-in market for the types of products you sell.
Dustin Hayes
@Alison Schneider Perishable goods need speedy movement and shorter route of distribution. For durable and standardized goods, longer and diversified channel may be necessary. Whereas, for custom made product, direct distribution to consumer or industrial user may be desirable. Also, for technical product requiring specialized selling and serving talent, we have the shortest channel. Products of high unit value are sold directly by travelling sales force and not through middlemen.
Lauren Harper
@Spencer Quinn The five key measurements of success are: greater brand awareness, lead generation, sales generation, customer education and traffic (for digital channels) and advocates (for traditional channels). Traffic is increased website and social media activity.
Roderick Vasquez
@Patrick Gill Perishable goods need speedy movement and shorter route of distribution. For durable and standardized goods, longer and diversified channel may be necessary. Whereas, for custom made product, direct distribution to consumer or industrial user may be desirable. Also, for technical product requiring specialized selling and serving talent, we have the shortest channel. Products of high unit value are sold directly by travelling sales force and not through middlemen.
Calvin Henderson
@Glenda Mack (a) For consumer market, retailer is essential whereas in business market we can eliminate retailing. (b) For large market size, we have many channels, whereas, for small market size direct selling may be profitable. (c) For highly concentrated market, direct selling is preferred whereas for widely scattered and diffused markets, we have many channels of distribution. (d) Size and average frequency of customer’s orders also influence the channel decision. In the sale of food products, we need both wholesaler and retailer.
Calvin Henderson
@Glenda Mack Customer and dealer analysis will provide information on the number, type, location, buying habits of consumers and dealers in this case can also influence the choice of channels. For example, desire for credit, demand for personal service, amount and time and efforts a customer is willing to spend-are all important factors in channels choice.
Sadie Lee
@Jim Ball Middlemen who can provide wanted marketing services will be given first preference. (b) The middlemen who can offer maximum co-operation in promotional services are also preferred. (c) The channel generating the largest sales volume at a lower unit cost is given top priority.
Ivan Robinson
@Mable Neal (a) The company’s size determines the size of the market, the size of its larger accounts and its ability to set middlemen’s co-operation. A large company may have shorter channel. (b) The company’s product-mix influences the pattern of channels. The broader the product- line, the shorter will be the channel. If the product-mix has greater specialization, the company can favor selective or exclusive dealership.
Ivan Robinson
@Mable Neal (c) A company with substantial financial resources may not rely on middlemen and can afford to reduce the levels of distribution. A financially weak company has to depend on middlemen. (d) New companies rely heavily on middlemen due to lack of experience.
Ivan Robinson
@Mable Neal (e) A company desiring to exercise greater control over channel will prefer a shorter channel as it will facilitate better co-ordination, communication and control. (f) Heavy advertising and sale promotion can motivate middlemen in the promotional campaign. In such cases, a longer chain of distribution is profitable. Thus, quantity and quality of marketing services provided by the company can influence the channel choice directly.
Rogelio Morris
@Nathaniel Guerrero There are a few ways to prepare for Apple’s new iOS IDFA user consent requirements. Though there are many things that companies may be looking into, here are some of the most important ways that you should consider preparing for the new requirements.
Rogelio Morris
@Nathaniel Guerrero Figure Out How You Want to Get Your Mobile Attribution Data and decide if You Will Guide Users Towards App Tracking Transparency.
Casey Lambert
@Geneva Paul There are not really any direct alternatives to SKAdNetwork. What may happen is a mobile measurement partner (MMP) may choose to shift toward aggregated attribution solutions, which take deterministic and non-deterministic methods, differential privacy, and pieces from SKAdNetwork combined. With this in mind, utilizing a lot of SKAdNetwork data will need to be part of aggregated attribution to make it more accurate.
Casey Lambert
@Geneva Paul There will be advertisers who do not want to work with the limitations of SKAdNetwork. So, MMPs will likely still continue to offer the infrastructure framework for both link building for tracking without SKAdNetwork and user routing for deep linking re-engagement.
Daryl Larson
@Enrique Rogers During recession or depression, shorter and cheaper channel is preferred. During prosperity, we have a wider choice of channel alternatives. The distribution of perishable goods even in distant markets becomes a reality due to cold storage facilities in transport and warehousing. Hence, this leads to expanded role of intermediaries in the distribution of perishable goods.
Richard Barker
@Vernon Jackson Marketers closely watch the channels used by rivals. Many a time, similar channels may be desirables to bring about distribution of a company’s products. Sometimes, marketers deliberately avoid channels used by competitors. For example, company may by-pass retail store channel (used by rivals) and adopt door-to-door sales (where there is no competition).
Ernest Tucker
@Gwendolyn Rivera This refers to geographical distribution, frequency of purchase, average quantity of purchase and numbers of prospective customers.
Betsy Wade
@Santiago Jacobs Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Gretchen Robinson
@Wayne Fields An advertising channel is a medium used by a company to advertise their products and inform the customers about some promotions. Other common examples are Websites, Direct Mail, Emails, Radio, TV and print ads.
Marshall Baker
@Gordon Cruz The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Do a thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition.
Noah Leonard
@Bryant Harvey Examples of marketing channels include: Wholesalers. Direct-to-distributors. Internet direct. Catalogue direct. Sales team. Value-added reseller. Consultant. Retail sales agent.
Dan Washington
@Clayton Love Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. ... Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping.
Joey Grant
@Dana Perkins The main methods of promotion are: Advertising. Public relations & sponsorship. Personal selling. Direct marketing.
Gustavo Murray
@Shane Hansen There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.
Willis Owen
@Devin Fox Here are some of the best types of advertising used by small businesses to promote a product, service or content: Social Media Advertising. Pay-Per-Click Advertising. Mobile Advertising. Print Advertising. Broadcast Advertising. Out-of-Home Advertising. Direct Mail Advertising. Target the Right Audience.
Vivian Gill
@Kara Fields Digital marketing channels are platforms that you can use to reach your target audience with information about your brand, product, or service.
Jaime Willis
@Rudolph Mullins A lot of advertising platforms allow you to promote your content to a highly specific audience, attract qualified traffic and leads, and grow your customer base. If you've been afraid to start promoting content with paid ads or even wondered how they work, you've come to the right place. ...
Don Sims
@Scott Bishop Channel strategy is about finding the best way to expose your services, products and brand identity to possible customers. ... B2B brands typically use a “direct” or “indirect” sales channel strategy to build revenue. Direct sales are the simplest approach because they allow the vendor to sell to the customer directly.
Freda Watkins
@Robyn Floyd The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales.
Jake Saunders
@Garry Crawford The major role of marketing channels is to make products available at the right time at the right place and in the right amounts. ... Marketing channels also form a supply chain, a total distribution system that serves customers and creates a competitive advantage.
Bradley Alvarez
@Sherri Rios Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame. Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention.
Jeffrey Tyler
@Randall Mcbride Joint promotions. Whether your company owns several brands or you partner with companies in similar or related industries, you can make use of joint sales promotions. Social media contests and giveaways. Shopping sprees. Give branded gifts or bundles. Referral discounts.
Vernon Weaver
@Reginald Lopez There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
Terry Ortega
@Harvey Mcdaniel Drive More Traffic with Content Marketing. Content marketing is one of the key marketing strategies that can help you bring your brand in front of your audience. It's a form of educating your customers about the products and services you offer and related topics in your industry.
Carlton Aguilar
@Rachael Elliott Though there are thousands or millions of different ways to combine them in your promotional campaign, almost every campaign uses one or more of just seven different promotional types: personal selling, direct marketing, advertising, public relations, sponsorship, sales promotion, and digital.
Grant Bridges
@Casey Barrett Direct Channel or Zero-level Channel (Manufacturer to Customer) Indirect Channels (Selling Through Intermediaries) Dual Distribution. Distribution Channels for Services. The Internet as a Distribution Channel. Market Characteristics. Product Characteristics. Competition Characteristics.
Ginger Hale
@Kelly Alvarado In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, or issue, most of the time is persuasive in nature.
Ginger Hale
@Kelly Alvarado The aim of promotion is to increase awareness, create interest, generate sales, or create brand loyalty.
Elmer Bowen
@Wesley Watkins A Zero Level Channel: -A zero level channel, commonly known as a direct marketing channel has no intermediary levels. • In this channel framework manufacturer sells merchandise directly to customers. • An example of a zero-level channel would be a factory outlet store.
Jeanette Haynes
@Oscar Lane 7 Examples of Digital Channels Web. Web sites including social media and video sharing sites. Search. Search engine results. Communication. Communication tools such as email or messaging apps. Apps. Mobile apps including apps launched by brands or e-commerce sites to drive sales. Online Events. Digital Media. Games.
Benjamin Reid
@Cecelia Mclaughlin In all three types of Digital Media, there are good strategies to activate, bringing the expected results in brand awareness, engagement, and conversions.
Howard Edwards
@Randall Freeman What is a Digital Strategy? A digital marketing strategy is a plan encompassing a range of channels to increase sales, awareness, growth, and engagement for a product, service, or brand. Digital strategies should be timely, reasonable, and measurable.
Dallas Austin
@Harry Kelley While YouTube may not look like it, the company has effective paid promotion options that you can use to get more attention for your videos, channel, or brand as a whole. TrueView InStream ads are YouTube's way of creating "commercials" similar to the ones that you would see on live television.
Marianne Duncan
@Melvin Jimenez Select More options. Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.” Select SAVE.
Josephine Rowe
@Rick Price Understanding the many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget and target audience.
Levi Lewis
@Joy Houston Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the marketing funnel. Mobile app marketing is the process of engaging your app users throughout their entire experience with your app: discover your app and download it.
Robyn Sanchez
@Irving Sparks Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product.
Sarah Holt
@Cristina Howell Answering this question will largely depend on your marketing strategies and goals. However, with the increasing mighty of the internet era, the good news is that promoting your app can be done in a matter of seconds to reach a large audience.
Sarah Holt
@Cristina Howell With the massive reach of social platforms, social media is another essential marketing channel to promote a two-way communication between you and your potential app users. It gives an excellent laboratory in which to test the accessibility and acceptance of a new product. Some of the common social media channels used for app promotions include Facebook, Twitter, Instagram and YouTube.
Bessie Underwood
@Donald Richards User personas are a smart way to develop a mobile marketing strategy for your targeted audience groups. Each persona represents a group of users that are expected to have a particular user journey.
Bessie Underwood
@Donald Richards It’s your job as an app marketer to cater to their needs and streamline this process. A user persona is developed by segmenting demographics, mobile preferences and other unique identifiers relevant to your app vertical.
Bessie Underwood
@Donald Richards Having a complete understanding of that will be instrumental to your app’s success, will help you further down the line and ensure you make research-driven decisions.
Roy Knight
@Kathleen Hammond There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure.
Roy Knight
@Kathleen Hammond A lot of app searches are performed on Google Play (53%) or on the Apple Store (47%). This makes app store optimization crucial to ensure your app is easily discoverable. Here are a few things you should keep in mind while optimizing your app. Pick the right app name, write an appealing app description, include relevant keywords, and prepare app screenshots or videos.
Roy Knight
@Kathleen Hammond Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app store's algorithms – they enhance your credibility and position in search results. You can also consider other review sites like G2Crowd, Capterra, or Serchen – remember to respond to each review.
