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ASO World データチームの観測記録によると、最近、米国の App Store 検索で、タブホットな検索語の下の Suggested の位置に Ad ロゴの付いたアプリが表示されることが判明しました。
Appleの最新入札広告アクション！ASO World データチームの観測記録によると、最近、米国の App Store 検索で、タブホットな検索語の下の Suggested の位置に Ad ロゴの付いたアプリが表示されることが判明しました。Apple が入札広告用の広告スロットを追加した疑いがあります。
現在、広告スペースは米国の一部の iPhone ユーザーの App Store にのみ表示されており、ASA 広告の背景はまだ設定された配置位置に表示されていません。この広告スペースはまだ内部テスト中であると推測されます。ASO World は、この広告が正式に開始された後、CPM または CPI に従って請求される可能性があると予測しています。
Apple Search Ads (ASA) は、Apple App Store での認知度を高め、アプリをダウンロードするために使用されるスポンサー テキスト広告です。
これらの広告は iOS デバイス (iPhone や iPad) に表示でき、2020 年までに Apple に最大 20 億ドルの収益をもたらすと予想されてい
ます。現在、Apple Store 訪問者の 70% が検索を使用してアプリを見つけています。Apple の検索広告が 50% の平均ダウンロード コンバージョン率を主張しているという事実だけが、この統計を覆い隠すことができます。
モバイルアプリケーションがユーザーとのつながりを確立する重要な部分である企業にとって、App Store 広告は、iOS 市場に参入するための貴重な広告リソースを提供する可能性があります。
[詳細] をクリックして、今すぐ ASO World アプリ プロモーション サービスでアプリとゲームのビジネスを推進してください。
Google や Bing の検索広告主は Apple の検索広告になじみがあるかもしれませんが、プラットフォームでの消費者の行動はまったく異なることに注意してください。
Shimazaki 氏は次のように説明しています。
「しかし、ユーザーが App Store の検索と対話する方法が、ユーザーが従来の検索エンジンと対話する方法とは大きく異なることは明らかです。私たちの最も成功したキーワードのいくつかは、Google や Bing の単一の単語です。効果的に使用すると.」
検索動作の違いに加えて、広告プラットフォームもさまざまな方法を使用して、Apple 検索広告用に広告をカスタマイズしています。
広告主として、他のチャネルでアップロードできるように画像やテキストをアップロードすることはできません。Apple は、広告のアイデアをカスタマイズするためのクリエイティブ コレクションをリリースしました。
クリエイティブ セットは、キーワード グループまたはオーディエンスに基づいて作成できる広告のバリエーションです。これらには、App Store サービスに表示される最初の 3 つのデフォルト スクリーンショットを見つけるために、広告主が製品ページから抽出した選択されたスクリーンショットとアプリ プレビューが含まれます。
広告主は、App Store 広告グループごとに最大 10 個の異なる「クリエイティブ セット」バリエーションを選択できます。
それはすべて、アプリ ストア ページのスクリーンショットの数によって異なります。選択できるスクリーンショットが 3 つまたは 4 つしかない場合は、クリエイティブ セットをテストするためのテストが多すぎません。
Shimazaki 氏は次のように説明しています。
「幸いなことに、結果には 1 つの広告しか表示されないため、非ブランド検索を使用しても、「広告」をキャッチする可能性が高くなります。
Apple Search Ads ではダウンロードのみを測定できるため、サードパーティのモバイル測定パートナー (MMP) と協力してアプリ内イベントを追跡する必要があります。
Apple は、iOS の電話設定で、ユーザーが iOS で「広告追跡を制限する」を選択することも許可しています。これにより、実際に広告追跡が制限されます。一般に、LAT On ユーザーは、アプリケーション ストア全体の約 20% を占めています。制限付きの広告トラッキングを有効にしているユーザーの場合、広告主は MMP イベントをユーザーに関連付けることができません。
パフォーマンス目標や予算制限が厳しい場合は、実際のパフォーマンスを把握するために、「制限付き広告追跡」を設定したユーザーのみをターゲットにすることを強くお勧めします。LAT ユーザーのターゲティングの目標が最大化されていることがわかっている場合にのみ、キャンペーンで LAT ユーザーのターゲティングの目標を開くことをお勧めします。
パフォーマンスをより細かく制御したい場合は、キャンペーンをセグメント化して、マーケティング目標に基づいて調整および調整できるようにする必要があります。
キャンペーンを宣伝するための戦略的な方法を次に示します。
完全一致キーワードの入札単価を引き上げるなど、パフォーマンスに基づいてキャンペーンの入札単価を調整する必要があります。
これらのキーワードは、ユーザーが正確なキーワードを検索していることを示しています。つまり、検索意図をより正確に一致させることができます。特に Apple が検索クエリごとに 1 つの広告しか表示しないことを考えると、完全一致キャンペーンの入札単価を高くすると、開発がより効果的に促進されます。
特定のキーワードが掲載結果に影響を与えていることがわかった場合は、それらを検索マッチ キャンペーンの除外キーワード リストに追加します。
ディスカバリー キャンペーンを使用して、完全一致キャンペーンへの追加に関連する他のキーワードを確認します。
完全一致キャンペーンに追加すると、検索一致にも完全一致除外が追加されます。
部分一致/検索一致キャンペーンでは、「検索一致」が「オン」または緑に切り替えられていることを確認する必要があります。
Apple はカスタム広告コピーを許可していませんが、アプリで現在利用可能なスクリーンショットの「カスタム アレンジメント」の「コレクション」を作成することは許可されています。
「デフォルト」設定のベースラインを作成したら、新しいクリエイティブ セットをセットアップして、最も効果的な設定を確認できます。
注: 複数のクリエイティブ セットをテストできますが、デフォルト値を削除することはできません。
Apple 検索広告は、特にモバイル コマースの爆発的な成長に伴い、アプリ マーケターにとって歓迎すべき追加機能です。特に新しいアプリケーションがリリースされたばかりで、そのブランドを知っている人がほとんどいない場合、特に新しいトラッキング Skadnetwork のその後の IDFA 閉鎖がまだ不明な場合、アプリ ストアの広告は他の広告チャネルと比較されます。、 このチャネルのプロモーションを把握し、新しい重要な排水経路を開きます。
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コメント
Regina Thomas
@Lorena Bennett Understanding the many ways you can market your app is essential to developing your overall strategy.
Regina Thomas
@Lorena Bennett This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget, and target audience.
Lula Boyd
@Sue King Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Lula Boyd
@Sue King With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Lula Boyd
@Sue King With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Lula Boyd
@Sue King For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Rose Morris
@Lucy Ferguson Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited.
Rose Morris
@Lucy Ferguson 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app.
Rose Morris
@Lucy Ferguson 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it.
Rose Morris
@Lucy Ferguson 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return
Rose Morris
@Lucy Ferguson 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them.
Emily French
@Jody James A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Harold Tucker
@Jody James It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Marty Berry
@Christina Armstrong As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Marty Berry
@Christina Armstrong You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Marty Berry
@Christina Armstrong The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them.
Marty Berry
@Christina Armstrong However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Marty Berry
@Christina Armstrong But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Micheal Gonzalez
@Katrina Parsons However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after.
Micheal Gonzalez
@Katrina Parsons But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.
Geraldine Bryant
@Everett Schultz Millions of apps, on many points, quite alike to one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find.
Geraldine Bryant
@Everett Schultz Therefore, if you touch a point in people’s lives that satisfy their curiosity or makes their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need.
Glenn Garrett
@Julia George The going definitely has become tougher for both students as well as teachers. Students now have to take the onus of self-study as the regular motivation of the teacher might be missing.
Glenn Garrett
@Julia George The teacher too might face problems due to technical glitches. But in the end, if both cooperate with each other things can become smother.
Boyd Floyd
@Jeffrey Moreno Most smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Use your creativity to design the icon.
Boyd Floyd
@Jeffrey Moreno Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry.
Jennifer Wilkins
@Wilfred Chapman A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Jennifer Wilkins
@Wilfred Chapman It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Wilfred Curry
@Kimberly Morales 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews
Tanya Hicks
@May Johnson Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Tanya Hicks
@Tanya Hicks With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Tanya Hicks
@May Johnson With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Tanya Hicks
@May Johnson For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking.
Tanya Hicks
@May Johnson There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Kristi Grant
@Eula Soto Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited.
Kristi Grant
@Eula Soto 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app.
Kristi Grant
@Eula Soto 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it.
Kristi Grant
@Eula Soto 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return
Kristi Grant
@Eula Soto 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them.
Vicky Wong
@Sheri Myers A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Vicky Wong
@Sheri Myers It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Kent Rodriguez
@Jake Bass As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store.
Kent Rodriguez
@Jake Bass You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description.
Kent Rodriguez
@Jake Bass The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them.
Kent Rodriguez
@Jake Bass However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more.
Kent Rodriguez
@Jake Bass But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers.
Molly Gordon
@Matt Mathis However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after.
Molly Gordon
@Matt Mathis But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.
