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多くの開発者は、ゲームアプリ市場における機会、成長の可能性、激しい競争を認識しているため、ここでASO Worldチームは、モバイルアプリ市場における最近の「私たちの間」のゲームのサクセスストーリーを紹介し、再利用可能な成長要因を探します。
多くの開発者は、ゲームアプリ市場における機会、成長の可能性、激しい競争を認識しているため、ここでASO Worldチームは、モバイルアプリ市場における最近の「私たちの間」のゲームのサクセスストーリーを紹介し、再利用可能な成長要因を探します。
新しいアプリのアプリストアへの参入から改善方法まで、アプリ市場でのアプリの成長プロセスをご案内します。アプリストアへの新しいアプリの参入から、アプリ、視認性を向上させ、ユーザーの成長を促進し、成長、トラフィックと露出の増加という前向きなサイクルに入り、究極の成功を達成する方法。
2018年6月にAndroidとiOSで最初にリリースされたSteamのゲーム「AmongUs」に多くのプレイヤーが気づいています。ワーウルフのようなゲームである「AmongUs」は、4〜10歳までにオンラインでプレイできる戦略カジュアルゲームです。プレイヤー。ゲームでは、プレイヤーは離陸する船に乗っており、乗組員の1人以上のランダムなプレイヤーは、全員を殺そうとするなりすましです。あなたがしなければならないのは、彼を見つけて生き続けることだけです。
内部分析の後、開発チームはゲームにマルチプレイヤーオンラインモードを追加し、ゲームに最後のショットを与えることを期待して、2018年の終わりにSteamにログオンしました。しかし、残念ながら、Steamプラットフォーム上の圧倒的なゲームライブラリのために、ゲームはリリース後に石のように沈み、その後姿を消しました。 
[詳細] をクリックして、今すぐ ASO World アプリ プロモーション サービスでアプリとゲームのビジネスを推進してください。
ほとんどのインディーゲームと同様に、「Among Us」は、大手プレーヤーからのプレブランディングや広告、またはマルチチャネルプロモーションからのトラフィック表示の機会など、ブランド露出の機会が不足しているため、オンラインで平均30〜50人のプレーヤーしかいませんでした。これは、純粋にプレーヤーで動作するゲームにとって致命的な打撃です。
SteamBDのウェブサイトクエリ「AmongUs」を通じて、2020年4月までオンライン数を見つけることができます。ゲームのオンラインピークは1,000人を超えず、平均人数は200〜500人でした。開発チームInnerSlothによると、初期の急上昇「AmongUs」の数は、オイルパイプポッドキャスターのGodenotから来ました。彼はGooglePlayでゲームを発見し、それを使用して多くの関連するUGCコンテンツを作成しました。当時、開発チームは利益を上げられないことに悩まされていましたが、ブラジル人プレイヤーからの強い反響がチームに大きな希望とサポートを与え、ゲームに新しいコンテンツを追加し続けました。
したがって、この「Among Us」の成長は、ビッグプレーヤーであるGodenotの推薦によるものであると言わざるを得ません。私たちの経験と事例から、影響力のある一部のプレーヤーの推奨がAppleによってさらに推奨されることが多く、アプリとゲームを前向きなサイクルに押し上げることができることもわかっています。
「AmongUs」の成長ストーリーから、次のことがわかります。「大規模なゲーム開発者で働いている場合、おそらくAppleに何度も取り上げられたでしょう。意識と可視性の急激な増加は、より多くの動く部分がなければ、継続的で持続可能な成長につながるわけではありません。」
戦略ゲームの人気は、近年、アプリストアカテゴリで成長傾向を示しています。効果的なプロモーションチャネルを時間内に発見でき、貴重なリソースを活用して使用できるかどうか。これにより、多くの新しいアプリケーションが急速な成長の機会を獲得し、競合他社に一歩先んじて、アプリストアでトップの地位を占めることができました。カテゴリー。
ゲームを発見して幅広い視聴者に知らせるストリーマーは偶然です。インフルエンサーとのパートナーシップが計画されていれば、成功はもっと早く来るはずでした。ストリーミングは、アプリへの強力なトラフィックソースです。これは宣伝するための無料の方法ではありませんが、「Among Us」が示すように、効率的です。
ゲームのソーシャルメディアページはあまり活発ではありません。一般的に、アップデートに関連するニュースがあります。同時に、このゲームには、アートワークを作成してミームを作成するファンの大規模なコミュニティがあります。開発者は、アートワークの一部を公式商品に使用することを決定し、ファンにコラボレーションを提供しました。このステップは良いものでした。しかし、UGC（ユーザー生成コンテンツ）もソーシャルメディアに適用するための実行可能なオプションである可能性があります。
「AmongUs」も3年連続のSteam販売チャートを獲得しており、YouTubeが発表した最新のデータによると、この控除ゲーム「Among Us」の石油パイプでのビデオ視聴者数は、9月に急増し、現在40億回を超えています。 、オンラインで約39万人、モバイルでの合計ダウンロード数は8,660万回を超え、8月には世界中のオンラインプレーヤーの数が150万人を超えました。これが3人で開発して2年前にリリースされたインディーゲームだとは信じがたいですが、上記の奇跡は過去2ヶ月でしか起こりませんでした。
その信じられないほどの成長ストーリーを理解した後、「AmongUs」の成功につながる成長ループを抽出してみましょう。
分解する前に、成長ループを定義しましょう。実際の成長ループは、成長出力（通常は新しいユーザー）がプロセス（別の新しいユーザー）への追加の入力を作成し、十分な「燃料」がある限り動き続ける自己強化ループを作成するプロセスです。 」（ループを推進する活動と動機）。
したがって、App Storeカテゴリの成長ループのアイデアは次のようになります：
誰かがゲームを検索する-新しいプレーヤーのインストール（ゲームの人気が上がる）-インフルエンサー/広告を操作する（ゲームをストリーミングしてより多くのビューを取得する）-ゲームのランキング/露出（大勢の視聴者ゲームに公開されます）。
モバイルゲームの成長ループは次のように機能します。 
検索-新しいプレーヤーがiOSAppStoreまたはGooglePlayストアでターゲットキーワードを検索してゲームをインストールしました。
インストール-ユーザーベースが拡大するにつれてゲームの人気が高まり（ゲームのインストール数、肯定的なレビューが増える）、ストアからの露出が増えます（カテゴリランキング、推奨）。
成長-ゲームについて話すオーディエンスが増え、新しいプレーヤーがさまざまなキーワードでゲームを検索するほど、キーワードのカバレッジが向上します。
これらの視聴者の中には、自分でプレイしたいので、ゲームがどれほど楽しいかを見て検索する人もいます。それらのいくつかは、App Store、Google Play（通常はブランド検索）で検索します。
可視性-これらの検索者の一部はゲームをインストールし、App Storeでのランキングを上げ、露出を増やします。多くの視聴者がゲームにさらされており、ゲームをストリーミングし続けるTwitchersにとってさらに魅力的です。
この成長ループの各当事者には、そのアクションを実行するための非常に強力な「理由」があるため、この成長ループは機能します。
したがって、「Among Us」の新規ユーザーのインストール数が多いほど、トップチャート、さらにはキーワードランキング（「ゲーム」のランキング1位）で上位にランクインします。
これにより、ゲームが新しいオーディエンスに公開されます。オーディエンスは、アプリストアを閲覧して新しいゲームを探します。上位にランク付けされるということは、そのオーディエンスの大部分がゲームにさらされ、そのオーディエンスのパーセントがゲームをインストールし、そのインストール速度をさらに速くして、ループを動かし続けることを意味します。
このループが機能するのは、プラットフォーム（アプリストア）がユーザーに最高のゲームとアプリを提供しようとしており、そのアプリの発見可能性を向上させるための非常に大きなインセンティブを持っているためです。
「AmongUs」チームは、成長を続けるために非常に強力な成長エンジンを持っています。ただし、これまでTwitchを介して成長を促進してきたトラフィックは、将来の成功を促進するために活用する必要があります。
メタデータの最適化からAppStoreに投資し、複数のチャネルを通じて新しいユーザーのインストール数とゲームの肯定的なレビューを最適化することで、Twitchコミュニティ外の新しいオーディエンスからの大幅な成長を実現できる可能性があります。
さらに、有料広告を通じて成長ループを構築し（収益を上げ、広告で新しいオーディエンスをターゲットにしてさらに成長させる）、Twitch以外のオーディエンスに拡大することは、チームにとって意味のある動きです。
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コメント
Clark Thomson
@Anna Frank ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app. Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors.
Irene Wilkerson
@Rosie Hansen Platforms where Among Us is available? The game is currently available Android, iOS and Windows. The game is available free of cost on Android and iOS, with in-app purchases. On Windows, the game is available on the Steam Store for $5.
Alexis Fisher
@Leona Morris This ability can be used in many different ways, such as luring Crewmates away from a body or concealing a kill. There are two ways for Impostors to win: Eliminating Crewmates until they no longer have a voting majority. Enacting a critical Sabotage that is not resolved in time.
Olivia Klein
@Betty Perkins In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players. The game has been slowly coming into everyone's attention.
Billie Bowman
@Mario Diaz Among Us has seen a quick rise in popularity due to a combination of multiple factors. It's a unique game with an interesting asymmetrical multiplayer, it's easy to learn thanks to a simple premise, and it's available for (almost) free on a variety of popular platforms, including PC and mobile.
Dean Mason
@Eva Oliver Among Us is a computer game developed by the company InnerSloth and released in 2018, described as an "online multiplayer social deduction game" wherein up to ten players run around inside a virtual spaceship completing classic spaceship maintenance tasks while trying to figure out who the "Impostors" are before they kill everyone.
Donald Sparks
@Rhonda Richards The Impostor is one of the two possible randomly assigned roles in Among Us. Their goal is to kill the majority of the Crewmates to win.
Glen Holmes
@Darrin Park Though it was made available more than two years ago, Among Us has only become super popular pretty recently, as tons of famous gamers and online streamers with large followings have been playing it in quarantine. The Twitch streamer Sodapoppin is credited with initially popularizing the game, and now it's become a meme on Twitter and TikTok. It's a great game for quarantine, since you don't all have to be in the same place, yet it offers a little more connection with other players than something like World of Warcraft. Plus, every round is a little mystery, and you get to trick people! How fun! The game got so popular, in fact, that in August 2020 InnerSloth announced they'd be making a sequel, before quickly deciding to scrap their sequel plans and spend their time making the existing game better.
Alberta Ortiz
@Janet Briggs At the start of the game, anywhere from four to ten players are randomly assigned a role on their spaceship, the Skeld. You can be either a regular Crewmate, for which you'll be given a list of tasks to complete before the round ends—anything from examining your vitals in the medical bay to plotting the ship's trajectory—or you'll be an Impostor, pretending to do fake tasks while actually singling out players on the ship and killing them. You also have the option of sabotaging the entire ship, venting oxygen or breaking the reactor so people have to run around fixing stuff. When a body is found, whoever finds it alerts the other players, and a meeting is called to discuss who they think the Impostor is (or are, if there are several). They vote, and whoever gets the most votes is vented out the airlock and the round resumes until another body is found or someone calls an emergency meeting.
Brittany Hopkins
@Janet Briggs Your objective if you're an Impostor is to lie as convincingly as possible so that everyone casts votes for all the players except for you. If there are multiple Impostors and you are one, you can see who the other one is so you don't go after each other. If you're a Crewmate, your visual area is reduced to the immediate space around you (even smaller if someone turns off the lights). If you're an Impostor, you can see where everyone else is on the screen. You can also look at the cameras in certain rooms where you can watch other players in other parts of the ship. It's important to keep in mind, though, that even if you saw someone kill right in front of you, not everyone may believe you when you tell the rest of the crew.
Cheryl Mason
@Nadine Gordon Venting is an ability that Impostors have that allows them to hop into any of the vents on the pathway to travel around the map, or simply hide from other players. Crewmates can see it if you vent, so make sure to do it only when you're sure no one else is around.
Melinda Mcgee
@Vanessa Keller If you tuned in to AOC's Twitch stream, you probably heard the players talk about something called "marinating," wherein a player gains another player's trust in a round before finding the opportune moment to kill them. During the stream, expert player Disguised Toast "marinated" AOC by following her around in previous rounds while he was a regular Crewmate, claiming that he was "protecting" her. Then, in a round in which he was assigned Impostor, he continued his behavior, following her around for a while before suddenly striking her down. Sneaky! Also a classic move to play in something like Among Us, where long-con trickery is the name of the game.
Ralph Manning
@Nellie Caldwell The best part, sussing your fellow imposter out will also earn you the trust of the crewmates, only to kill them later.
Tracy Floyd
@Jill Morgan When someone walks nearby, immediately jump out and kill them to keep them from reporting the body. This strategy works well on the Polus map. You can kill someone doing the wiring task in Laboratory, sabotage the lights, then hop in the Lab vent to wait for another crewmate.
Lorene Tyler
@Clara Morris InnerSloth's Among Us is a social deduction game dependent on online multiplayer, so it might seem strange that people are asking for a single-player mode. However, a single-player mode can provide a number of nice features and changes to Among Us' gameplay, which is probably why it's so in-demand right now.
Lorene Tyler
@Clara Morris The usual gameplay in Among Us follows a band of crewmates who have one or more Impostors killing them one by one. Various custom Among Us games from modders and fans have altered this gameplay, but multiplayer is almost always the default. It's a social deduction game, after all, so communicating with others is a key part of the experience.
Carla Howard
@Abraham Guerrero While the small developer team InnerSloth had intended to create a more complex sequel to Among Us, the exploding popularity of the game has taxed its resources. It will be working on improving the current game for the time being, adding more robust account and friend support, new stages, and better accessibility for colorblind players. Perhaps most crucially, more servers will be added to keep up with demand.
Peggy Flores
@Shawn Austin Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020. Despite its release in June 2018, Among Us did not emerge as a hit until recently, after video game streamers on Amazon's Twitch service started broadcasting their games.
Rita Maldonado
@Gabriel Pratt Among Us took the gaming world by storm during the summer of 2020. The indie murder-mystery title was originally released in 2018, but it recently surged in popularity due to its simplicity, sociability, and affordability. Among Us costs $5 on the Nintendo Switch and Steam, and it's available for free on mobile platforms. While Among Us might be a bargain compared to most $60 releases, why is it that mobile users can get it for free, but PC and Switch users need to pay?
Pat Ford
@Gabriel Pratt All three versions of Among Us support cross-play capabilities, meaning users can play with each other regardless of the platform they're running the title on. Gamers who download the game for free on mobile can host and join games just like PC-users who paid full price. While that might make it seem like the different versions of the title are identical, there are actually some major differences between the mobile app and Among Us on other platforms.
Katie Kennedy
@Tara Morgan The developer announced on November 24 that it would disable advertising on the Among Us mobile app until an unspecified date in 2021 because it had spotted a number of "inappropriate ads." That means iOS or Android users can temporarily play the free version of the game ad-free at no cost. Still, PC and Switch users have access to far more cosmetics that mobile players need to pay for.
Katie Kennedy
@Tara Morgan InnerSloth chose a one-time purchase model for its PC and Switch version but opted for a microtransaction-based, freemium model on mobile. Purchasing the game for $5 on PC or the Switch will unlock all of Among Us's premium cosmetics that cost $2 each on the mobile version. That might make it seem like skin purchases account for a massive part of InnerSloth's business, but Among Us is lightly monetized compared to most freemium titles on mobile despite it's sudden rise to stardom.
Warren Patrick
@Elaine Hardy The free-to-play app displays advertisements on Among Us' main menu and collects users' personal data, like a majority of freemium games. According to Among Us developer InnerSloth, it doesn't sell gamers' personal information - like their name, email, and shipping address - but it holds the right to "disclose" that data to its "service providers," which include "e-commerce and merchandising service providers." Players used to need to pay $2 to deactivate the app's ads and data collection, but InnerSloth has temporarily removed the mobile app's ads.
Glenda Mack
@Dawn Hampton Among Us' success isn't slowing since it's Nintendo Switch, as the game has now sold over three million units. Ever since Among Us gained traction in the latter half of 2020, it has gone virtually nowhere but up in its popularity. One of the reasons for Among Us' growth in popularity is its easy accessibility.
Brett Newman
@Hannah Tyler The developer announced on November 24 that it would disable advertising on the Among Us mobile app until an unspecified date in 2021 because it had spotted a number of "inappropriate ads." That means iOS or Android users can temporarily play the free version of the game ad-free at no cost. Still, PC and Switch users have access to far more cosmetics that mobile players need to pay for.
Brett Newman
@Hannah Tyler InnerSloth chose a one-time purchase model for its PC and Switch version but opted for a microtransaction-based, freemium model on mobile. Purchasing the game for $5 on PC or the Switch will unlock all of Among Us's premium cosmetics that cost $2 each on the mobile version. That might make it seem like skin purchases account for a massive part of InnerSloth's business, but Among Us is lightly monetized compared to most freemium titles on mobile despite it's sudden rise to stardom.
Harry Vaughn
@Opal Diaz Thanks to a new unofficial version of the game from fan KlopityL, Among Us can be played completely solo. For people who prefer single-player games - or who just want a break from Among Us' multiplayer - it's a great option.
Taylor Jennings
@Pam Gill Among Us is not a new game. Obviously—it came out in 2018. But at heart it's much older than that. Among Us is the latest popular adaptation of Mafia, aka Werewolf, aka The Resistance, aka Secret Hitler. This social deception game, about a group of players trying to identify the traitor(s) in their midst, actually dates all the way back to the 1980s. An internet message board I posted on in 2005 ran regular games of Mafia, played out in hundreds of posts of strategizing and accusation, and countless backchannel DMs of dastardly plans.
Jeremy Mcgee
@Camille Simmons Among Us has garnered a good viewership in the past few weeks. It has managed to oust Fall Guys. According to the Twitch tracker, the game has currently been ranked as the 3rd highest streamed game. Surprisingly, it's even placed above Fortnite.
Lillie Love
@Willie Warner Among Us is free to play on iOS and Android devices (you can download it on the App Store or Google Play Store). ... One major benefit of Among Us is the ability to seamlessly play with people across different devices, making it easy to jump into a game with friends or strangers.
Martin James
@Luz Lowe Among Us is played online so you will need either internet access or a data plan. Players can download the game for free on their mobile or pay $5 (Dh18. ... Gamers can host their own private games with friends or join online games with strangers.
Julian Peterson
@Alton Bowers Among Us checked all the right boxes Board games in the style of Mafia were becoming more popular, and Among Us – a sort of video game spin on that concept — was ready to take advantage. Twitch streamers also helped the game reach a larger audience; a crucial component to ensuring a multiplayer title has staying power.
Daryl Waters
@Randolph Parks Among Us is a multiplayer game for four to ten players. Up to three players are randomly chosen to be the impostor(s) each round. A round can take place on one of three maps: a spaceship called "The Skeld", a headquarters building called "MIRA HQ", or a planet base called "Polus".
Charlotte Doyle
@Lynda Gardner Among Us is an online multiplayer social deduction game from developer InnerSloth, similar to Mafia or Werewolf. You can play with four to 10 people -- either people you know, or online with strangers.
Kent Saunders
@Samuel Greene How Among Us, a social deduction game, became this fall's mega hit. Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020.20
Marian Rodriquez
@Beatrice Walsh Explosive Popularity It's available as a free mobile game on iOS and Android, and a $5 game on the PC. It had a bit of notoriety and got popular enough for the developers to start working on a sequel. But it wasn't until a couple of years later that the game started to take off. The key factor: Twitch streamers.
Lynn Abbott
@Saul Garrett According to a report by SuperData market researcher firm, run by Nielsen, 'Among Us' has amassed over a billion players in 2020 alone, earning itself the title of “most popular game ever in terms of monthly players.”
Lynn Abbott
@Saul Garrett The company reports that the game had around half a billion monthly active users in November, which is a gargantuan amount. The success of the game seems even more incredible considering it was developed by a team of only four developers.
Matt Pierce
@Sean Fowler The best-selling video game to date is Minecraft, a sandbox video game released by Mojang for a wide range of PC, mobile and console platforms, selling 200 million copies across all platforms. Grand Theft Auto V and EA's Tetris mobile game are the only other known video games to have sold over 100 million copies.
Bennie Moody
@Kirk Mckinney The wildly-popular Among Us began life in obscurity and exploded into fame over the course of several months. Partially being attributed to the pandemic, players began flocking to the game late last summer when lockdown restrictions started to roll out. Among Us' gameplay is simple and the concept is fun. InnerSloth's Among Us has an Impostor (or multiple Impostoprs) amongst a group of players, who attempts to get away with killing their other Crewmates without getting caught. Among Us has enjoyed time in the spotlight, but has the moment passed to the point of no return?
Jana Hawkins
@Virginia Graham According to steamcharts.com, the game hit a peak last October at approximately 176k average players. It also set a record on Steam with a 438.5k peak player count back in September 2020, giving it the #8 spot. While this is all quite impressive for a free mobile game such as Among Us, there's been fall-off, lately, that may lead some to believe that the game is now dead.
Stuart Carroll
@Leah Silva Among Us has witnessed a steady decline in viewership, which can be perceived as a suggestion that the game is slowly dying down after its outburst in 2020. ... However, the game hit its peak in September with 147 million hours viewed on Twitch with an average concurrent viewer count of more than 204,000.
Thelma Gray
@Charlotte Townsend In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players. The game has been slowly coming to everyone's attention.
Joan Davidson
@Janis Hall ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app.
Joan Davidson
@Janis Hall Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors.
Beth Waters
@Regina Mitchell Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets.
Trevor Hart
@Jean Francis In fact, this game in general was brought on fire by the oil tube anchor, but the simple operation of this game also immediately attracted a large wave of players.
Trevor Hart
@Jean Francis The game has been slowly coming to everyone's attention.
Milton Copeland
@Lois Scott ASO is a commercial channel used to improve the ranking of apps in the app market which is a series of optimization strategies that are based on the rules of the app store ranking to improve the exposure and conversion of apps in the app store for the purpose of increasing the natural growth of the app.
Milton Copeland
@Lois Scott Keyword analysis research is the first important step in the ASO process. However, the search algorithms of the App Store and Google Play are very different. Therefore, for ranking in search results, stores both consider different factors.
Maxine Saunders
@Jake Frank Platforms where Among Us is available? The game is currently available on Android, iOS and Windows. The game is available free of cost on Android and iOS, with in-app purchases. On Windows, the game is available on the Steam Store for $5.
Marshall Mcdonald
@Sherman Flores This ability can be used in many different ways, such as luring Crewmates away from a body or concealing a kill. There are two ways for Impostors to win: Eliminating Crewmates until they no longer have a voting majority. Enacting a critical Sabotage that is not resolved in time.
Kathy Jones
@Sheila Wright Among Us has seen a quick rise in popularity due to a combination of multiple factors. It's a unique game with an interesting asymmetrical multiplayer, it's easy to learn thanks to a simple premise, and it's available for (almost) free on a variety of popular platforms, including PC and mobile.
