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新しいアプリケーションが短時間でアプリストアのカテゴリリストに入るには、最初の条件は多数の顧客が必要であり（彼らはあなたのサービスを予約します）、より多くの顧客を引き付けるには、最初にランキングを上げる必要がありますより多くの露出を得るために。この質問は、人々を悩ます「鶏が先か卵が先か」の議論のようなものです。
経験則は「早く始める」です。
これも：
1）可能な限り競合他社を知る。ここでは、マーケティングプロファイルテンプレートと回答する質問を見つけることができます。
たとえば、私たちがよく目にするブランドフランチャイズモデルは、成熟したブランドの影響を利用して市場を拡大し、膨大な口コミから利益を得ています。
1）ターゲットオーディエンスを理解することを学びます。
だれと話しているの？それらに到達する方法は？何を共有しますか？どのようにあなたはあなたの昇進を言及する価値があるようにしますか？
2）人気のある通信チャネルを使用するローカルな方法についてできるだけ多くの情報を取得するようにしてください。そのようなことは本当に宣伝用の金鉱かもしれません。このステップと前のステップでは専門家の助けが必要になる場合があるため、ローカライズされたマーケティング代理店を雇うことをお勧めします。彼らの価格は通常より競争力があり、地域の詳細に関する彼らの知識は印象的です。
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コメント
Jamie Terry
@Perry Garcia However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.
Marshall Snyder
@Karla Allison Millions of apps, on many points, quite an alike one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find. Therefore, if you touch a point in people’s lives that satisfy their curiosity or make their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need.
Mercedes Walsh
@Larry Weaver Most of the smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Use your creativity to design the icon. Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry.
Tiffany Jones
@Carrie Rios A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Clinton Drake
@Vicki Fox 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews
Saul Warner
@Phyllis Bowman The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Do a thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition.
Angie Strickland
@Sophia Jacobs The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Kristin Dunn
@Garry Lloyd Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Betsy Mason
@Wallace Mcbride Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Betsy Mason
@Wallace Mcbride For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Jody Hines
@Maureen Abbott UGC stands for user-generated, which continues to be a highly impactful form of marketing. UGC is content related to your brand – text, images, audio, and video – that users voluntarily create and post online. Unlike influencer marketing, in which users are sought out and paid by marketers, user-generated content engenders a higher degree of trust based on real-life, unpaid experience and opinions.
Jody Hines
@Maureen Abbott User-generated content can be a double-edged sword. If UGC is positive, it can generate priceless word of mouth that drives sales and trust in your brand and products. However, negative content can do just the opposite, ruining your customers’ perception of your brand and damaging trust.
Shelley Caldwell
@Mitchell Dunn Because mobile app is a product like any other that needs to meet certain people's needs, any app marketing starts with a market research to define the market and if there are needs that the app will meet.
Arnold Ballard
@Leticia Gray Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing.
Nora Thornton
@Oliver Terry Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Ellen Potter
@Guillermo Mendoza App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store).
Silvia Wallace
@Shelley Mendoza Mobile usage for the average consumer has boomed in recent years. Consumers are increasingly using their mobile devices to consume media, communicate with friends, and purchase products.
Jessie Mcgee
@Shelley Mendoza Mobile marketing allows businesses to run ads for their product directly on customers smartphones, tablets, or other mobile devices. These ads can take on many forms, including ads on social media platforms, website banner ads, and mobile app offers. Tailoring your mobile marketing strategy to deliver personalized messaging to your customers is the best way to get your customers’ attention.
Jessie Mcgee
@Shelley Mendoza Mobile advertising is a cost-effective way to reach your target audience and deliver high conversion rates across your digital marketing channels. The key to building your own successful mobile marketing strategy is to choose the right marketing channel for your product.
Katie Wright
@April Burke QR codes: QR codes are scanned by users, who are then taken to a specific web page that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them since users who scan them don’t always know exactly which rabbit hole they’re jumping down.
Katie Wright
@April Burke Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business.
Katie Wright
@April Burke Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.Mobile image ads: Image-based ads designed to appear on mobile devices.
Katie Wright
@April Burke SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.
Clayton Harrison
@Dwight Robinson A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO.
Clayton Harrison
@Clayton Harrison Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking. Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two.
Kay Mann
@Rosemarie Herrera Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing.
Ginger Ryan
@Stuart Burke Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Myron Dennis
@Alison Hubbard The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Ronnie Graham
@Gwen Chandler The best way to do that is to see what keywords your competitors are using with an online tool like App Annie or Sensor Tower. Go to App Annie, for example, and type in your competitor's app. Navigate to the “Keywords (ASO)” tab and you'll see data on which keywords they're ranking highly for.
Rosemarie Lane
@Sophia Ellis You can filter your results to get a better understanding of the potential success of specific keyword ideas. To help you understand how to use the targeting settings, here's an example. Let's say you want to show ads for your Cabo San Lucas resort to customers in Switzerland who speak French and are searching on Google and Google search partner sites. You can edit the settings in the Targeting panel above the graph to get keyword ideas and historical statistics for such a campaign.
Rosemarie Lane
@Sophia Ellis Paying attention to the calendar can be helpful if you’re running a seasonal campaign or looking for keywords that are trending on Google Search. That’s where the date range feature comes in. It lets you adjust the date range in order to see search volume trends over specific time periods and get suggestions for keywords that are more relevant during certain times of the year. You can also use the date range feature with your traffic forecasts.
Brandon Ball
@Tammy Rhodes There are many ways to do it, either manually or using a keyword research tool. But whichever way you choose, there are a number of important steps that you need to take. From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing a proper and thorough keyword research: Step 1: Study your niche Step 2: Define your goals Step 3: Make a list of relevant topics Step 4: Create a list of seed keywords Step 5: Use good keyword research tools Step 6: Study the search intent Step 7: Identify long tail keywords Step 8: Find out about your competitors
Cassandra Valdez
@Janis Harvey A good name not only identifies what your app does to prospective users, but can also improve your rankings. Of course, both the Apple iOS App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users.
Cassandra Valdez
@Janis Harvey The Apple App Store gives you 255 characters for your title. So, while a succinct title can help with your branding efforts, it will do you no favours if you’re trying to boost your Apple ASO. Take the time to come up with a creative title that is unique, descriptive, and keyword rich; it’s not a bad idea to create a title and then a subtitle with your keywords. Doing so will help you both establish market share and improve your ranking.
Cassandra Valdez
@Janis Harvey Titles are handled a bit differently in the Google Play store. There, you get a paltry 30 characters for your title, so you have to be extremely concise. However, you don’t have to be as concerned about keywords in the title with Android apps; for Google Play, the keywords should go in the description, as we explain in step two.
Howard Palmer
@Boyd Freeman There are two major ways of how people discover new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs.
Howard Palmer
@Boyd Freeman The best way to acquire organic app installs is ASO. App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number.
Howard Palmer
@Boyd Freeman From an app marketer, if you aren’t taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when she or he is exposed to an ad. It’s a higher quality customer relationship from the get-go.
Mindy Schwartz
@Cedric Padilla Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.
Emanuel Spencer
@Albert Chambers App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Frederick Underwood
@Charlene Brady App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
Barbara Hansen
@Paulette Schultz Picking the right keywords and keyword phrases is one of the most important steps in a successful ASO. Increasing traffic to your app is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it.
Vernon Porter
@Nelson Holmes 1. THINK LIKE A CUSTOMER Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services.
Vernon Porter
@Nelson Holmes 2. STUDY THE COMPETITION Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting but also help broaden your list of ideas.
Vernon Porter
@Nelson Holmes 3. UNDERSTAND THE LONG TAIL KEYWORD Long-tail keywords are a combination of three or more words or phrases. While long-tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long-tail keywords that help to specify your product or service.
Vernon Porter
@Nelson Holmes 4. USE KEYWORD RESEARCH TOOLS If you are using Google Ads you can use their keyword tool to research your potential target keywords. With these tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more.
Vernon Porter
@Nelson Holmes 5. ANALYZE THE RESULTS After choosing your keywords don't forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don't forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags, and your website's content. The more you use keywords within your content, the easier it will be for your target audience to find you.
Pablo Morgan
@Bonnie Wong Mobile marketing consists of ads that appear on mobile smart-phones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Stuart Reyes
@Cora Mason When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan.
Max Gardner
@Cora Mason From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.
Max Gardner
@Cora Mason For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.
Tammy Diaz
@Bruce Crawford If your brand doesn’t have a mobile app you may be thinking that reaching customers on their most personal device is out of reach. However, SMS constitutes a concise, personal and effective way for marketers to engage with customers on their phones—no app required.
Tammy Diaz
@Bruce Crawford While SMS provides a mobile option for companies without an app, it does require nuanced messaging and frequency to avoid overstepping boundaries.
Angie Cook
@Roland Pittman Push notifications are messages that come from your mobile app and appear on a user’s lock screen. When swiped through, the user is directed to a specific screen in your app.
Angie Cook
@Roland Pittman This is an excellent way to engage (and re-engage) mobile and tablet users. Similar to SMS, push has the ability to be an intimate channel. Messaging should be concise and handled with more caution to encourage engagement.
Angie Cook
@Roland Pittman Unlike with channels like email, there isn’t a warm-up process that is required; users who are opted in to receive your push notifications will receive them. However, note that there is one big difference between devices running on the two major operating systems, iOS and Android.
Angie Cook
@Roland Pittman On iOS, users must choose to opt in to push messaging, whereas, on Android, users are automatically opted in and must choose to opt out. We will discuss further considerations related to this in future posts in this blog series.
Doris Morton
@Kimberly Rowe As the name implies, users will see these messages when inside the app. They commonly take the form of a full-page interstitial or banner and are often programmed to appear once the user session begins.
Doris Morton
@Kimberly Rowe In-app messages can be scheduled to appear just once or multiple times depending on how urgent or important you feel the message is for the end-user. You can also schedule expiration dates so that users who launch the app on a Monday won’t see a message about last weekend’s flash sale.
Doris Morton
@Kimberly Rowe In-app is arguably the most seamless of all the mobile channels since it doesn’t have a specific opt-in/opt-out process and constructing basic in-app visuals won’t be a stretch for those used to building emails in Iterable. Given that in-app is also less intrusive than SMS or push, it is a prime channel for nurturing long-term engagement.
Doris Morton
@Kimberly Rowe In addition to promotions, in-app messaging can be great for other use cases, such as onboarding during a user’s first session, drawing attention to new app features, or converting a freemium user into a premium subscription, as seen in the example from Lose It! below.
Rufus Beck
@Wilfred Jacobs The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name.
Rufus Beck
@Wilfred Jacobs The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important.
Rufus Beck
@Wilfred Jacobs Do thorough research on your competitors' target keywords and try to include them in the app title as well.
Rufus Beck
@Wilfred Jacobs Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition.
Lena Wallace
@Kenneth Porter People decide whether to download a mobile app by viewing the description. This, in turn, highlights the importance of app store descriptions: they must be high quality and impress people. In the description, emphasize how the app will benefit the user and meet a specific need, rather than simply listing the app's features in a hurry.
Amber Cortez
@Kenneth Porter Here's a concept: words like "free" and "new" shouldn't be used in app descriptions. However, when used in the right context, these words can be extremely compelling taglines. Android developers should use 500 words to give a suitable and detailed description when possible (the description of an iOS app must be much shorter).
Amber Cortez
@Kenneth Porter Remember that people browsing the app store on their smart devices will only go through the first five lines of the app description (and then have to click "more"); so developers need to be able to grab the user's attention right from the start.
Jody Murray
@Phyllis Luna People decide whether to download a mobile app by viewing the description. This, in turn, highlights the importance of app store descriptions: they must be high quality and impress people.
Jody Murray
@Phyllis Luna In the description, emphasize how the app will benefit the user and meet a specific need, rather than simply listing the app's features in a hurry. Here's a concept: words like "free" and "new" shouldn't be used in app descriptions.
Jody Murray
@Phyllis Luna However, when used in the right context, these words can be extremely compelling taglines. Android developers should use 500 words to give a suitable and detailed description when possible (the description of an iOS app must be much shorter).
Jody Murray
@Phyllis Luna Remember that people browsing the app store on their smart devices will only go through the first five lines of the app description (and then have to click "more"); so developers need to be able to grab the user's attention right from the start.
Josefina Owens
@Oscar Ortiz If something goes wrong, it will be difficult, if not impossible, for your target audience to find your app. Browse through the list of app categories in the store and choose the most appropriate one.
Josefina Owens
@Oscar Ortiz If you also have to choose a sub-category, choose one that is: A) accurate; and B) doesn't have much competition. Never arbitrarily place an app in the wrong category just to avoid competition - it may incur a penalty and users will find out.
Francis Gonzales
@Francis Gonzales However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after.
Francis Gonzales
@Francis Gonzales But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd.
Lionel Pope
@Marvin Gibson Millions of apps, on many points, quite alike to one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find.
Lionel Pope
@Marvin Gibson Therefore, if you touch a point in people’s lives that satisfy their curiosity or makes their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need.
Marguerite Turner
@Darin Doyle Most smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon.
Marguerite Turner
@Darin Doyle Use your creativity to design the icon. Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry.
Roland Swanson
@Malcolm Cooper A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Roland Swanson
@Malcolm Cooper It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it.
Christie Glover
@Charles Perry Here are the steps that I suggest to get eyes on your app: 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews
Patti Cohen
@Kirk Hoffman The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name.
Patti Cohen
@Kirk Hoffman The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important.
Patti Cohen
@Kirk Hoffman Do thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition.
