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スマートモバイルデバイスがこれまでにない速度で世界中のあらゆる色の人々に普及するにつれて、モバイルアプリケーションも新しいコミュニケーション方法を切り開いており、モバイルマーケティングはさまざまな業界のマーケターからますます高く評価されています。
スマートモバイルデバイスがこれまでにない速度で世界中のあらゆる色の人々に普及するにつれて、モバイルアプリケーションも新しいコミュニケーション方法を切り開いており、モバイルマーケティングはさまざまな業界のマーケターからますます高く評価されています。ここでは、モバイルマーケティングの成功事例を7つ選択して議論し、アプリケーションのプロモーションで再利用できるモバイルマーケティングモデルを一緒に検討します。
製品の市場スペースが限られており、機会が無限にあると思われる場合、最初の戦略を立てるのは難しいかもしれません。成功事例を調査してインスピレーションを見つけ、この知識を使用して、成功を促進するさまざまな要因と条件の再利用性を分析することにより、キラーモバイル戦略を策定します。まず第一に、あなたはすぐに始めるために例によって学ぶことができます。
マクドナルドはInstagramを使用して、新しい方法で顧客とやり取りしています。数年前、同社は、顧客がアプリを使用してお気に入りのライフシーンや食べ物を写真に撮って共有することを奨励するプロモーションキャンペーンを開始しました。この活動により、ユーザーの参加が大幅に改善され、ユーザー向けのインタラクティブなコミュニティが構築されました。
イベント中に、ユーザーが「Instagramの最大の瞬間を共有」できるようにモバイル広告を作成しました。ユーザーが広告コンテンツをクリックすると、撮影した食べ物や人生の瞬間の写真を共有したり、他の写真の画像ライブラリを表示したりすることができます。
マクドナルドはモバイルマーケティングにとって見知らぬ人ではありません。彼らが有名な独占プロモーションを実施するとき、彼らはプロモーションについて顧客を教育するためにモバイル広告を使用します。彼らはまた、新製品を宣伝するために携帯電話を使い始めました。
この特別なイベントは、マクドナルドのInstagramへの影響力を拡大することを目的としています。その成功の理由は、それが古い製品に新たな注目を集めたからです。また、ユーザーが生成した大量のコンテンツを強化します。これは、顧客により大きな影響を与え、説得力があり、魅力的である傾向があります。
アクションステップ：
–モバイルチャネルを使用して、古いトピックに関する新しい会話を作成します。
–顧客が頻繁にたむろする場所に行きます。InstagramやVineなどのモバイルアプリケーションでビジネスの展開を開始。
イケアは以前、最新の製品カタログと統合された無料アプリをリリースしました。ユーザーはアプリケーションをインストールし、最初のログイン時に一連のテスト情報を入力して、ユーザーが独自のスタイルを決定できるようにします。そして、IKEAはこのユーザーのポートレートとポジショニングも完成させました。次に、このアプリケーションには3D表示機能があり、携帯電話を使って家具の写真を撮ったり、家の中の家具の配置を仮想化して臨場感を高めたりすることができます。
ユーザーは製品の写真をダウンロードし、電話のカメラ機能を使用して仮想3D画像を作成し、部屋の特定の領域にある家具の全体的な効果を示すことができます。
そこにいるすべてのプランナーにとって、これは家具の購入の煩わしさを軽減します。彼らは色がどのように一致するかを見ることができ、店に入る直前にサイズが正しいことを確認することさえできます。
イケアにとって、このアプリの目標は、創造性を刺激し、家具に対する顧客の関心を刺激することです。また、購入プロセスを簡素化し、顧客が年間を通じてカタログを使用することを奨励したいと考えています。
アクションステップ：-
モバイルデバイスを使用して、購入行動を簡素化します。顧客に尋ねる前でも、顧客の質問に答えてください。
-売り上げの創出だけに集中しないでください。あなたが最初に興味を持って顧客を鼓舞するなら、売り上げはそれに続くでしょう。
-他のマーケティング計画への長期的な関心を刺激します。
[詳細] をクリックして、今すぐASO Worldアプリ プロモーション サービスアプリとゲーム ビジネスを ください
The North Faceは、世界をリードするアウトドア衣料品プロバイダーの1つとして、GEO-Fencingと呼ばれるモバイル戦略を使用して、より多くの顧客を店舗に引き付けています。
プログラムに登録するには、お客様は携帯電話番号を入力し、モバイルGPS機能をアクティブにする必要があります。その後、店舗から一定の距離内に到着すると、ノースフェイスから停止を促すテキストメッセージが届きます。
ノースフェイスは、顧客の場所に応じて、地域の天気に応じてテキストメッセージを調整し、特定のプロモーションを通じて特定の顧客をターゲットにすることができます。
都市部では、ノースフェイスのジオフェンスはお店の周りに最大0.5マイル伸び、郊外では最大1マイルになります。
顧客はこのタイプのモバイルマーケティングによく反応します。79％の人が、リマインダーを受け取り始めると、ストアへの支持を増やし、65％がリマインダーのために購入したと報告しました。
アクションステップ：-
場所がすべてです。モバイルユーザーを特定のオーディエンスに分割し、実際の地域に基づいて特定のプロモーションを実施することを検討してください。
–SMS経由でリマインダーを受信するために登録するオプションを顧客に提供します。
IKEAと比較して、Intelはモバイルマーケティングでよりシンプルなアプローチを採用しています。彼らはゴージャスな新しいインターフェースを設計したり、独自の拡張現実を作成したりしませんでした。代わりに、彼らは「satisfyprocessor」ブランドキャンペーンをサポートするためにB2Bモバイル有料検索キャンペーンを開始しました。
インテルは、完全一致キーワードと部分一致キーワードの両方の検索用語を使用して、Webサイトに人々を引き付け、新しいプロセッサー機能について顧客を教育しています。彼らは、Bingモバイル検索が通常のオンライン検索よりも40％効率的であることを発見しました。
PPCキャンペーンを補完するために、CNNやCBSなどの多くの人気のあるモバイルWebサイトにも広告を掲載し、バウンス率は通常のインターネット広告よりも低くなっています。これは、顧客が携帯電話でより目的のある情報を検索する傾向があるという事実に起因する可能性があります。
アクションステップ：
-モバイルキーワード調査を実施して、顧客が携帯電話でどのように検索するかを確認します。
–Googleだけに焦点を当てないでください。BingとYahooを使用してモバイル顧客を引き付けることを検討してください。
モバイル革命が進んでいるとき、スターバックスはこの機会を利用して、顧客がコーヒーの代金をより簡単かつ迅速に支払うことができるようにします。2011年1月、米国で約68,000社が運営するスターバックスがスターバックスカードモバイル決済プランでモバイル決済の受け入れを開始しました。
消費者はアプリを携帯電話にダウンロードしてから、モバイルカードを充電できます。次に、買い物をするときに、バリスタは画面上のバーコードをスキャンし、アカウントから合計金額を差し引きます。
最初のリリースからわずか3か月で、アプリのユーザー数は300万人を超えました。
このアプリケーションが非常に成功する理由はたくさんあります。このアプリを使用すると、コーヒーの購入がこれまでになく簡単になるだけでなく、顧客が店舗に再度アクセスして顧客ロイヤルティを高めることもできます。顧客はまた、革新的な方法でスターバックスブランドと定期的にやり取りすることができます。
アクションステップ：
–エキサイティングな新しいモバイル機能を顧客に提供します。
– モバイルデバイスを使用して、外出中の顧客の生活を楽にします。
–モバイルプログラムを開発して、顧客ロイヤルティを高め、ユーザーがブランドとより頻繁にやり取りするように促します。
これは歴史上最高のモバイルマーケティングキャンペーンの1つかもしれないと言う人もいます。
チポトレは、ファーストフード体験を変えようとしているメキシコのファーストフードであり、環境に関連する最高の食材を見つけることに専念する「正直な食べ物」プログラムで知られています。
このユニークな計画を推進するために、彼らはYouTubeでアニメーション映画を制作およびリリースし、新しいモバイルゲームを開発しました。この映画は2週間足らずでYouTubeで650万回以上再生され、ゲームChipotleScarecrowはiOSAppStoreの無料iOSアプリのトップ15に入っています。
専門家は、この成功はゲームの生産価値が高いという事実に起因すると考えています。一緒にいるだけではありません。それはよく発達した性格、感情的に動かされた陰謀を持っていて、そしてトリッキーな広告からほど遠いです。ユーザーにとって、それは実際には単なるマーケティング戦略ではなくゲームです。
アクションステップ：
–エンターテインメント機能を提供する高品質のゲームに投資する限り、モバイルゲームは優れた広告ツールになり得ます。
–単に販売しようとするだけでなく、価値を提供することに関心があることを顧客に示します。
– 複数のモバイルプラットフォームを統合して、モバイルキャンペーンの認知度を高めます。
Targetは、ソーシャルメディアと有料広告を使用して、モバイルユーザーが独占的な取引や割引にアクセスできるようにする新しいモバイルアプリの知識を拡大しています。
多くのクーポンは、有効期限が切れるまで複数のトランザクションで繰り返し使用できます。それらは一度限りの割引ではありません。トランザクションはまた、消費者が頻繁に購入するものをより多く節約できるようにパーソナライズされており、アプリはアクティブなままで友人を招待する顧客に報酬を与えます。
顧客は、Facebookでお気に入りの取引を友達と共有して、ターゲットブランドがより多くのコンテンツソースを取得できるようにすることもできます。
ほとんどのモバイルプロモーションは顧客に迷惑をかけますが、Targetが効果的なインタラクティブ割引アプリケーションを作成したことを称賛する必要があります。
アクションステップ：
– 顧客がモバイルデバイスであなたと対話できるように、顧客に特別な待遇を提供します。
–割引を受けるためにモバイルユーザーがあなたと対話することを奨励します。ソーシャルメディアの競争は参加を増やすことが証明されています。
モバイルマーケティングの時代、革新的なアイデアによってもたらされる急速な発展と変化に入ると、新しいコミュニケーション方法によって生み出される多くの新しい機会が刺激的です。あなたがどんな業界にいても、あなたの顧客が誰であるかに関係なく、モバイルマーケティングはあなたに役立つことができます。これらの7つのブランドは、モバイルデバイスのさまざまなマーケティング手法を使用して、顧客との接触を確立し、売上を伸ばしています。私たちの開発者の多くにとって、彼らは重要なポイントについて考え、彼らの製品との類似点を見つけ、そして彼ら自身のモバイルマーケティング戦略を開発し始めることができます。
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コメント
Lisa Simon
@Akram Patel Your information will be more valuable to the localized population, so positioning your target population as the mainstream local population in Canada, and designing the user experience of your application based on the living habits and cultural background of regional residents will be more helpful to users.
Lisa Simon
@Akram Patel News applications need to better integrate into local social life and culture, provide people with good practical information, and help people to spread spontaneously, which is more conducive to the promotion of your applications. The social media that locals are accustomed to use is an important channel for them to communicate and spread. Make good use of these resources to help your brand's exposure.
Lisa Simon
@Akram Patel Considering the high-frequency scenarios and terminals users use, mobile optimization is a very important link. As people use mobile phones for longer and longer, you need to consider scenarios where users experience your application on various small screens. You need short sentences, engaging and relevant high-quality images and videos. People are very convenient to use, and a good experience is the basis for users to trust you.
Ellie Biel
@Daniel Brian Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Ruth Carter
@Maureen West First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smart-phones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, so get ready!
Cristina Phelps
@Raven Snee QR codes: QR codes are scanned by users, who are then taken to a specific web page that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them since users who scan them don’t always know exactly which rabbit hole they’re jumping down. Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.Mobile image ads: Image-based ads designed to appear on mobile devices. SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.
Jimmy Pratt
@Bradford Barber There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget. App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
Ignacio Greene
@Laurie Weaver Because mobile app is a product like any other that needs to meet certain people's needs, any app marketing starts with a market research to define the market and if there are needs that the app will meet.
Leo Duncan
@Ralph Vaughn Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. ... Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing.
Frances Ray
@Jo Lloyd Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target audience within a matter of seconds.
Leigh Peters
@Emily Stevens Mobile marketing is a revolutionary marketing tact in business world. It introduces easier and better way to communicate directly with customers and advertise products. Ecommerce business can be easily enhanced. Marketers now contact users according to their natures and requirements.May 22, 2018
Krista Crawford
@Terence Gonzalez Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. That’s why mobile marketing is a must for both online business and brick-and-mortar entrepreneurs.
Jody Bishop
@Vincent Paul Drive traffic, conversions, and brand awareness with content. Create a brand around your app by being an expert in your niche. Build trust with users through content. Blog content can be used for email marketing to re-engage contacts or for social media.
Rene Figueroa
@Terrell Estrada Hello, here some tips that you can use for free to promote your app: App Store Optimization – Keywords & Reviews. First of all, make sure your app can be found by users. Social Media – Building a Community, Pushing Out Your Message. Paid Advertising – Click to Install. Public Relations – Launch, Release, and App Reviews. Networking – Word of Mouth, Target Audience.
Molly Armstrong
@Maxine Fowler Hello, here are the steps that you could use to launch your app: Market Research Before Launching Your App. Check Out Your App's Competitors. Publish Your App Landing Page. Create Mockups For Your App. Use A Graphic Design Template. Code Your iOS App With Swift And Xcode. Launch Your App in the App Store.
Bessie Wagner
@Irvin Rhodes Mobile usage for the average consumer has boomed in recent years. Consumers are increasingly using their mobile devices to consume media, communicate with friends, and purchase products.
Bessie Wagner
@Bessie Wagner Mobile marketing allows businesses to run ads for their product directly on customers smartphones, tablets, or other mobile devices. These ads can take on many forms, including ads on social media platforms, website banner ads, and mobile app offers. Tailoring your mobile marketing strategy to deliver personalized messaging to your customers is the best way to get your customers’ attention.
Bessie Wagner
@Irvin Rhodes Mobile advertising is a cost-effective way to reach your target audience and deliver high conversion rates across your digital marketing channels. The key to building your own successful mobile marketing strategy is to choose the right marketing channel for your product.
Cornelius Rhodes
@Desiree Briggs Mobile marketing is a digital marketing strategy that focuses on delivering a unified marketing message across a user's mobile channels. Mobile marketing delivers email, SMS, MMS, social media, and other marketing messages directly to a buyers smartphone, tablet, or other enabled devices.
Jose Wilkerson
@Shaun Ramsey One of the things that makes mobile marketing so popular with marketers is the variety. Mobile marketing isn’t limited to one or two strategies. It's more of a choose-your-own marketing adventure that allows you to communicate directly with mobile users. Many businesses like to mix and match different mobile marketing formats to fit their specific needs. Here’s an overview of the most popular types of mobile marketing campaigns.
Lauren Brewer
@Natalie Mckenzie You might be surprised to learn that the mobile game marketing scene is booming. The number of mobile phone gamers in the United States is projected to exceed 210 million users by 2020. Mobile game marketing refers to ads that appear within mobile games promoting products or services. This strategy is often used to promote new products or deals. In-game mobile ads can appear as banner pop-ups, full-page image ads, or video ads that play between games.
Lauren Brewer
@Natalie Mckenzie Mobile game marketing is heavily favored by e-commerce companies. It’s often easy for these businesses to find mobile games that relate to their own product. That allows them instant access to an audience that might have never heard of their product before. This saves marketers the time of building their own audience and instead lets them focus on selling.
Tina Ellis
@Donnie Gregory If you’re running a local business like a restaurant or a storefront, location-based marketing is crucial for your business. Location-based marketing involves both online and in-person marketing tactics that are designed to attract customers located within the same geographic location as your business.
Tina Ellis
@Donnie Gregory This is done by using strategies like geotargeting, mobile search, SEO, location tags, and targeted PPC clicks to get your business in front of the people closest to it. Location-based marketing is perfect for small businesses that operate in a single location within a specific community. It can help you stand out against direct competitors and attract new customers that live close to your business.
Shannon Welch
@Owen Allen Today’s mobile users range from ages 7 to 90 (OneAudience). In other words, pretty much everyone is a mobile user in some capacity. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
Shirley Bailey
@Calvin Webb QR codes, also known as quick response codes, are popular for mobile marketing because they work with any smartphone that has a camera and a barcode reader built-in. Most iPhone and Android phone models have built-in capabilities to read QR codes. What makes QR codes particularly good for mobile marketing is that it’s an easy way to send consumers directly to content your company is putting out. Landing pages, videos, email subscriber lists, and more can be connected to QR codes.
Shirley Bailey
@Calvin Webb QR codes are simple to use and easy to track. Most QR code creators offer built-in analytics for ease of tracking. These reports can let you know how many people downloaded your QR code, interacted with the content, and even how many customers purchased something through your QR code.
Hugo Woods
@Ryan Miller One of the first steps to creating a mobile marketing program is ensuring responsive design across your website, emails, and landing pages. By implementing responsive design, you ensure a seamless and easy-to-engage-with experience that will attract and retain users.
Cedric Schwartz
@Stacy Fernandez 46% of people use voice search to look for local business information on their smartphones one or more times per day. No matter which mobile marketing strategy you’re employing, your business needs to be optimized for voice search. Voice search allows customers to easily search the internet using voice commands with programs like Siri or Alexa.
Cedric Schwartz
@Stacy Fernandez Consumers will often search for local restaurants or businesses in their areas that serve a specific need. If you’re a business owner that serves a specific area or community, you should invest in local business voice search.
Cedric Schwartz
@Stacy Fernandez Creating content to rank for voice search can be done in a number of ways. Most businesses find success using a mix of having an active social media presence, a regular stream of positive online reviews, and local and industry-specific directory listings. Creating a multi-channel digital marketing strategy will help improve your ranking in voice search and provide a more holistic customer experience.
Scott Frank
@Jodi Ramsey The rise of new technology and the popularization of e-commerce have paved the way for new best practices when it comes to crafting a site: the most popular among them being responsive web design. A mobile-friendly app focuses on making websites and landing pages easier to navigate and more responsive to multiple devices (mobile phones, tablets, desktops, and more). Responsive web design allows your company to create a seamless customer experience across any device.
Scott Frank
@Jodi Ramsey Your customers are online and making purchases from their smartphones, whether your website can keep up or not. Investing in a mobile responsive website creates a more pleasant user experience and converts more prospects into paying customers. Providing the best mobile experience for your customer can be the deciding factor in whether or not they will complete a purchase. Ignoring something as important as mobile responsiveness in your mobile marketing campaign will cost you in the long run.
Stacey Wheeler
@Colleen Alexander Among Us is a multiplayer PC and mobile game that has suddenly exploded in popularity, becoming one of the hit video games of 2020. The 2-dimensional cartoon game is played on one of three futuristic maps: A spaceship, space station or planet base.
Gilbert Willis
@Claude Brooks Today’s mobile users range from ages 7 to 90 (OneAudience). In other words, pretty much everyone is a mobile user in some capacity. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
Jodi Hammond
@Al Campbell There are a variety of methods that can be used to analyze and optimize your mobile marketing tactics, including improving your responsive site and landing page design and personalizing content for mobile. It’s essential for businesses to future-proof their marketing strategy by boosting those mobile conversion rates.
Rick Warren
@Marta Francis The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy, determine how current efforts are performing (if you have any in place), and identify where you can improve.
Sonya Shelton
@Rodney Morris Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Lionel Cummings
@Joe Vasquez I. Conversational Chatbots II. User-Generated Content III. Social Commerce & Shoppable Ads IV. Mobile Commerce Growth V. Location-Targeted Mobile Ads VI. Rapid 5G Adoption VII. Augmented Reality VIII. Mobile Audio Marketing IX. Voice Search
Anita Wheeler
@Larry Hogan Certain issues can prevent marketers from using AI-based mobile marketing tools to harvest and exploit consumer data. On the macro level, some marketers may be constrained by some moral implications of privacy and transparency issues related to AI-powered data mining.
Anita Wheeler
@Larry Hogan On the micro-level, there are various fears among individual marketers. Some may have been drawn to the field for the more creative aspects of the work, while others may be afraid of the technology’s learning curve.
Anita Wheeler
@Larry Hogan However, marketers can take advantage of a suite of tools that are now available to assist in spinning raw information in databases into propensity variables to target KPIs. Acquiring such capabilities is a worthwhile investment in a marketing career.
Alan Norris
@Jimmie Little UGC stands for user-generated, which continues to be a highly impactful form of marketing. UGC is content related to your brand – text, images, audio, and video – that users voluntarily create and post online. Unlike influencer marketing, in which users are sought out and paid by marketers, user-generated content engenders a higher degree of trust based on real-life, unpaid experience and opinions. User-generated content can be a double-edged sword. If UGC is positive, it can generate priceless word of mouth that drives sales and trust in your brand and products. However, negative content can do just the opposite, ruining your customers’ perception of your brand and damaging trust.
Lorene Walters
@Jean Black 5G is the newest technology standard for broadband cellular networks. 5G enables marketers to provide engaging data-heavy experiences that were previously unavailable due to bandwidth and speed limitations.
Lorene Walters
@Jean Black As consumers upgrade their devices to take advantage of carriers’ 5G technology, marketers must be ready to exploit its capabilities to the fullest. 5G offers increased bandwidth to enable high-definition VR experiences and 4k streaming video, along with high-speed data delivery. The race is on for brands to harness the power and opportunities that 5G will create – before your competitors do.
Jo Knight
@Glenda Cunningham Certain issues can prevent marketers from using AI-based mobile marketing tools to harvest and exploit consumer data. On the macro level, some marketers may be constrained by some moral implications of privacy and transparency issues related to AI-powered data mining.
Rolando Jones
@Luis Richardson On the micro level, there are various fears among individual marketers. Some may have been drawn to the field for the more creative aspects of the work, while others may be afraid of the technology’s learning curve.
Rolando Jones
@Luis Richardson However, marketers can take advantage of a suite of tools that are now available to assist in spinning raw information in databases into propensity variables to target KPIs. Acquiring such capabilities is a worthwhile investment in a marketing career.
Johnathan Peterson
@Daniel Cox A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Johnathan Peterson
@Daniel Cox If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
Johnathan Peterson
@Daniel Cox If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it. Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Thomas Gill
@Dana West Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords.
Thomas Gill
@Dana West According to research, app titles that have keywords in them have a 10.3% higher ranking than those that don't.
Rose Manning
@Shaun Newton There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Rose Manning
@Shaun Newton If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Willard Rhodes
@Sonja Herrera As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Willard Rhodes
@Sonja Herrera Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Willard Rhodes
@Sonja Herrera After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Doris Baker
@Jon Williamson If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Doris Baker
@Jon Williamson Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Doris Baker
@Jon Williamson It is because there are may other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Doris Baker
@Jon Williamson On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Fredrick Banks
@Martin Adams Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Clark Olson
@Willie Cain Publishing Your Game to the Google Play Store Register as an Android Developer. Click the '+ Add New Application' button in the top right. Enter the Title of your Game and choose 'Prepare Store Listing'. Fill you your Product Details under Store Listing. Upload your Graphic Assets.
Noah Carter
@Lamar Gray The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Cecelia Adams
@Clyde Mack Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results.
Cecelia Adams
@Clyde Mack It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others.
Cecelia Adams
@Clyde Mack By taking advantage of these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Lindsey Cummings
@Elvira Perkins Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Lindsey Cummings
@Elvira Perkins With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Lindsey Cummings
@Elvira Perkins With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Lindsey Cummings
@Elvira Perkins For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Katie Harris
@Timmy Edwards Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
