Guidelines & ASO insights - Top 10 Dating Apps by Downloads in the US App Store (2025)

As Valentine's Day approaches, dating apps remain a popular solution for those seeking connections. In 2025, the landscape of dating apps continues to evolve, with new trends and shifts in user preferences shaping the market.

Here, we dive into the top-performing dating apps on the US iOS App Store, offering insights into their performance, growth, and what sets them apart.


Source: FoxData – App Store Featured Apps in the U.S. App Store

Bumble Overtakes Tinder as Market Leader

Source: FoxData – Download estimates for the top 5 most popular dating apps (iOS) in the United States between August 17, 2024 and February 12, 2025.

In 2024, Bumble emerged as the most downloaded dating app on US iOS devices, with 735,000 downloads in June alone. Its unique female-first approach, where women initiate conversations in heterosexual matches, has resonated with users seeking safer and more respectful dating experiences. Additionally, Bumble reported a 10% increase in paid users, surpassing 3 million subscribers, highlighting its growing profitability.

Tinder, a household name in the dating app world, reached a milestone of 50 million users in the first half of 2024. However, its traditional swipe-based model is facing challenges.

Hinge, known for its focus on meaningful connections, achieved record global downloads in 2024, becoming the second most downloaded dating app in its service markets.

Match Group Leads the Dating App Market with 65% Share

In contrast, Magic Labs, which owns Bumble and Badoo, holds approximately 33% of the market share. While Magic Labs remains a significant player, its footprint is notably smaller compared to Match Group's extensive portfolio.

Dating App Downloads Decline by 6% in January 2025

Source: FoxData – Growth in download estimates for thetop 10 most popular dating apps (iOS) in the United States in January 2025 vs January 2024.

Comparing download data for the top 10 dating apps in the U.S. iOS App Store in January 2024 and January 2025, we found that downloads in 2025 were down 6% year-over-year.

1. Significant Growth: PURE (+52%)

PURE, a platform focused on anonymous and instant dating, saw a remarkable 52% increase in downloads. Its appeal lies in its "no-strings-attached" model, which resonates with younger users (ages 18-25) seeking quick, low-pressure connections.

• Future Opportunities: To sustain this growth, PURE must strengthen privacy features and further differentiate itself to avoid being a short-lived trend.

2. Common Reasons for Decline

Apps like Tinder (-14.44%), Hinge (-4.88%), and BLK (-25.72%) experienced notable drops in downloads.

• User Fatigue: Traditional swipe-based models, such as Tinder’s, are losing appeal as users gravitate toward more niche or innovative platforms.
• Increased Competition: Emerging apps like PURE and Snack are capturing younger audiences, diverting users from established platforms.
• Lack of Innovation: BLK, which targets the Black community, has struggled to incorporate new features like video verification or interest-based communities, leading to a significant decline.

ASOWorld App Store Optimization Service Discounts

Get 50% off on your first order on ASOWorld platform and get a good start for your app growth.

Promote Now Sign up with Google >

3. Stable or Slightly Declining Apps

Bumble (+0.38%) and Match (+2.7%) maintained relatively stable download numbers.

• Reasons for Stability: Bumble continues to emphasize its female-first approach, while Match focuses on mature users (ages 45+), both of which have strong user loyalty.
• Risks: Both platforms must address the risk of losing younger users. Match, in particular, needs to balance its traditional brand image with features that appeal to a younger demographic.

This data highlights the shifting dynamics of the dating app market, with user preferences increasingly favoring innovation, safety, and niche experiences over traditional models.

👉 Dating App Marketing Solutions

With us, the Dating App achieved:

-250% uplift in app downloads conversion rate
-430% increase in user retention rates
-87% decrease in CPI

Key Drivers of Market Change

Shifting User Preferences

Younger users, particularly Gen Z, are driving demand for lightweight, instant, and gamified experiences. Traditional swipe-based models are losing appeal, while platforms offering video features, anonymity, and niche communities are gaining traction.

👉 Learn more about Gen Z app market trends

Technological Innovations

AI-driven matching algorithms and video-based interactions are becoming essential features for dating apps. Platforms that leverage these technologies to enhance user experiences are better positioned to retain and grow their user base. Additionally, gamification elements like virtual gifts and interactive tasks are proving effective in engaging younger audiences.

Increased Competition

While established apps like Tinder and Bumble still dominate, newer entrants like PURE and Snack are capturing market share by targeting specific demographics and offering unique features. This trend underscores the importance of differentiation and innovation in a crowded market.

The dating app market is at a crossroads, with user expectations and technological advancements driving rapid changes. To stay competitive, platforms must prioritize innovation, safety, and inclusivity. However, even the most innovative apps can struggle to gain traction without effective marketing strategies. This is where ASOWorld comes in.

With its expertise in App Store Optimization (ASO) and advanced marketing solutions, ASOWorld is ready to help your dating app stand out in a crowded market. Whether it's optimizing your app's metadata, enhancing keyword rankings, or crafting data-driven marketing campaigns, ASOWorld offers tailored growth strategies to maximize your app's potential.

👉 Explore our insights on Dating App Marketing Strategies: How ASOWorld Can Boost Your App with Advanced ASO Solutions.

In a landscape where every download counts, ASOWorld is your partner in achieving sustainable growth and success.