Guidelines & ASO insights - Top 10 Apps Downloaded by US Galaxy Users on the Galaxy Store (June–Aug 2025)

As summer 2025 unfolds, Samsung has unveiled the most downloaded apps from the Galaxy Store in the US, offering a glimpse into the preferences of Galaxy users. From streaming services to mobile games and productivity tools, the list reflects a diverse range of user interests.

This article explores the top-performing apps between June 1 and August 12, 2025, key trends shaping the Galaxy Store ecosystem, and strategies for developers to capitalize on these insights.

Top 10 Most Downloaded Apps

1. Samsung TV Plus
2. Spotify: Music and Podcasts
3. Microsoft Outlook
4. The Walking Dead: Survivors
5. TikTok
6. Klondike Adventures: Farm Game
7. Left to Survive for Samsung
8. Perplexity
9. SiriusXM
10. Netflix

Note: Samsung says these seasonal rundowns will continue, offering a recurring look at what Galaxy users choose from the Galaxy Store. The company also clarifies that this list reflects Galaxy Store installs only; it does not include Google Play Store downloads.

>>> Galaxy Store Ranking Algorithm: How to Boost Your App Downloads?

Samsung TV Plus tops the list — bundled perks matter

Samsung TV Plus claimed the top spot as the most downloaded app, highlighting the rising popularity of its free, ad-supported streaming service. Pre-installed on many Galaxy devices, it offers a seamless entertainment experience, appealing to users seeking cost-effective content.

• Downloads: Estimated at over 1 million in the US during the period.
• Why It Stands Out: Its integration with Galaxy devices and diverse content library, including news, movies, and live TV, make it a go-to choice for casual viewers.
• Future Opportunities: Enhancing personalization through AI-driven recommendations could further boost user retention.

Streaming, social and music dominate, but productivity surged

Spotify landed at No. 2, showing continued demand for music and podcast platforms. Unexpectedly, Microsoft Outlook placed third, revealing that many Galaxy owners are actively installing—or re-installing—productivity apps from the Galaxy Store, whether for device setup, work, or account consolidation.

Games and AI apps made room in the top 10

Casual and survival mobile games also performed strongly: The Walking Dead: Survivors, Klondike Adventures, and Left to Survive all made the list, reflecting steady interest in light-to-midcore mobile gaming.

>>> Mobile Game Market Trends: Casual Gaming Sees Growth Amid Revenue Challenges



Notably, Perplexity — an AI-powered search app — cracked the top 10, signaling user curiosity about generative/AI tools on mobile.

>>> AI App Marketing Solutions

What the list reveals for developers and brands

Bundling and preinstallation still win

Services that come preinstalled or are tightly integrated with device UX (like Samsung TV Plus) gain immediate reach. Developers should explore Samsung-specific integrations and promotional placements.

Entertainment remains core, but niches surface

Streaming and social apps dominate, yet niche winners (AI search, casual survival games) show opportunity for focused products that meet specific user needs.

Productivity is underrated on mobile installs

Outlook’s strong placement suggests users treat the Galaxy Store as a convenient channel to obtain essential productivity tools — not just entertainment.

>>> Case Study: How We Help A PDF Converter App Drive The Visibility & by 200% App Downloads?

Seasonality and device lifecycle matter

Summer device activations, carrier promotions, or Samsung marketing pushes can meaningfully affect install volume during a quarter.

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How to drive growth with ASO strategies

The competitive Galaxy Store landscape underscores the importance of App Store Optimization (ASO). Developers can boost visibility and downloads by:

• Optimizing Metadata: Use relevant keywords like “streaming,” “gaming,” or “productivity” in app titles and descriptions to align with user search trends.

• Leveraging Visuals: High-quality screenshots and videos showcasing app features can improve conversion rates, as seen with engaging game trailers for titles like Klondike Adventures.

• Targeting Demographics: Focus on younger users (18–34) for social and gaming apps, and professionals for productivity tools, based on demographic trends from Similarweb data.

For expert ASO solutions, platforms like ASOWorld can help developers enhance keyword rankings, optimize metadata, and craft data-driven campaigns to maximize app visibility. Explore more at ASOWorld’s Galaxy Store Marketing Solutions.