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As one of the six most popular niches in the large market of game apps, numerous casino apps compete to occupy top positions in category chart and search results to gain maximum organic traffic.
Due to the high competition, it is a daunting task of promoting and optimizing such apps. Based on rich optimization experience for various apps, today we will provide the most cost-effective solutions for mid-level casino apps to help developers expend user base and revenue.
Total revenue in the Games market is expected to show an annual growth rate (CAGR 2022-2027) of 8.35%, resulting in a projected market volume of US$352.10bn by 2027, that is about 46.40% of the whole App market. The top 6 game genres by consumer spend are as shown below.
The global gambling industry, including chess, card game and casino game, is a lucrative market that has experienced significant growth over the past few years. According to recent reports, the global online gambling market is projected to reach $128.15 billion by 2027, up from $65.3 billion in 2020. Definitely, casino apps have a place.
* To view more of our case studies on casino game growth: Casino Game Case Study - How We Drive The Visibility & by 350% App Downloads For A Mid-level Casino Game?
The popularity of casino app can be attributed to several factors, including the increasing demand for online gambling, the widespread adoption of smartphones and other mobile devices, and the rise of new technologies such as virtual reality and augmented reality.
From the user's point of view, compare with traditional brick-and-mortar casinos, casino apps have several unique advantages. First and foremost, users feel more comfortable because casino apps provide them with easy and convenient access to casino games from their own home, that traditional casinos can not do. Additionally, casino apps offer a wider range of games and betting options than traditional casinos, which can be appealing to users who are looking for a more diverse and immersive gambling experience.
From the developer’s perspective, looking for the lucrative business opportunity is always their primary goal. Developing a successful casino app is very substantial. In addition to generating revenue from in-app purchases and advertising, developers of other apps can also earn a percentage of the profits generated by the app’s partner casinos. Moreover, it can help developer to establish reputation in the industry and pave the way for future opportunities.
In a nutshell, the profitability of the global gambling industry, combined with the convenience and diversity of casino apps, make them more popular for developers and users.
Therefore, developers must find sustainable and efficient optimization ways to acquire traffic.
* To view what services ASOWorld provides, and what's the result-driven solution for app growth.
Fierce competition is the biggest barrier to casino apps capturing much organic and paid traffic. Climbing from middle to the top positions is a difficult feat, and developers and marketers are always looking for ways to stand out. When it comes to promoting an app, it can be a challenging task, especially for such a high competitive sub-category.
While some methods work well in normal category, they may have very little impact on casino apps. Take paid campaigns for example, one of our clients chose some targeted keywords with high relevant score and high search volume. There was an increase for installs but the ROAS was low to the point where the revenue did not nearly cover the cost, because there might have thousands of similar apps with the same campaigns.
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What's more, it is a long period of getting positive and stable results after choosing the right strategy in this stage, so be patient. There are very limited positions in top ranking area but numerous competitors. For mid-level casino apps, it needs more time to see the improvement than new apps. Sometimes, the growth is followed by a rapid decline. It is very normal that the process of promotion is fluctuating. So having enough patience is as important as pick the significant promoting method.
ChatGPT is an AI-based chatbot that employs generative artificial intelligence to provide answers and advice on a wide range of topics. OpenAI claims that ChatGPT can assist with instant answers, tailored advice, creative inspiration, professional input, and learning opportunities.
* Related insights: App Marketing Strategy: How to Use ChatGPT to Accelerate App Growth?
For app marketers, ChatGPT can help you to stay up-to-date with the latest industry trends and developments. By inputting relevant keywords or prompts, it will generate articles and reports that provide insights into the latest industry trends and developments.
Therefore, ChatGPT is an efficient and totally free method to keep you stay ahead of the competition and make data-driven decisions about your app marketing strategy.
It is necessary to tarket some top-ranking apps in casino category as your competitors and conduct deep research on them. Knowing exactly the difference between you and top apps means your are halfway there.
This research should focus on competitors' ranking keywords and their converation rate. First, if your want to be at the top of search results, you have to rank higher than most competitors. So these search terms are important.
As one of ASOWorld's free tool, Competitor Keywords feature helps developers evaluate what keywords your top-ranking competitors are ranked that you currently aren't. In addition, it provides more detailed information about each keyword's the popularity, search volume and ranking position.
At the same time, you should optimize the converation rate involving the app name, subtitle, icon, preview video, screenshots, promotional text, rating and reviews. Just one ASO Service can get the most metadata optimized. Please contact your personal manager for more details.
Drawing on our keyword optimization experience with casino apps, today we will give you two of the most effective keyword promotion strategies that are currently yielding the best results. One strategy is for the core keywords, another one is about keywords with low popularity.
Do not choose too many core keywords and then create 7-8 days campaigns with a bigger amount of installs each day in order to get rapid increase of ranking and stable results. The promotion history of "slots" is shown as the pircture below.
Placing short campaigns with a small number of downloads daily is enough, 1-2 days campaign for iOS, 3-5 days campaign for Google Play.
Try to expand the keywords as many as possible. As the result, it can give a considerable increase in organic as well due to the fact that users use suggestions to find the apps in this niche. Some example campaigns are like this:
If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your app. Knowing how to choose good keywords with suitable plans can save you a lot of time and money, as the wrong keywords can actually harm your search results more than they will help. Do not hesitate to use ASOWorld Keyword Installs for casino apps to boost organic traffic.
The popularity and demand for casino apps vary by regions due to such factors like cultural, legal and economy. For example, in countries with higher average incomes, users may be more likely to spend money on entertainment, including casino apps.
Find some countries with high demand for casino apps and promote simultaneously can maximize the revenue for mid-level apps.
On the one hand, it is a very effective way to build brand recognition and reputation. Brand awareness to a certain extent can guarantee the partnerships and collaborations with other companies and organizations. Besides, this can also help further promote the app and drive more downloads and revenue in the long run.
On the other hand, promoting casino apps in many regions can help mitigate risks associated with fluctuations in demand for the app in specific regions. If demand for the app decreases in one region due to policy or regulatory changes, having a presence in other regions will offset the revenue loss and maintain a steady stream of income.
Many clients have implemented this strategy and received satisfied app store performance. From these cases, we know that DE, GB, CA, NZ, NL, IT, CA, AU are all high demand countries for casino apps.
Get a good start for your app optimization with practical ASO guideline！
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