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Guidelines & ASO insights - Keyword Installs vs. Package Installs: Which ASO Service to Choose for Starting Your App Promotion?

Understanding the differences between package installs and keyword installs helps in choosing the right ASO service, effectively boosting app ranking and organic installs in UK.

Posted: Jun 26 2024
Updated: Dec 12 2024
Home Guides & Insights Keyword Installs vs. Package Installs: Which ASO Service to Choose for Starting Your App Promotion?

Keyword Installs vs. Package Installs

Many new developers often make the same mistake: they start the invalid promotion. What does this mean? How can paid promotion go wrong? What should you do, and why does this happen?

First, it's key to know that there's no "wrong" promotion, but there can be an inappropriate choice of promotion.

We will delve into this further, but first, let's explain the types of promotions we offer, the differences between them, and why making the right choice is crucial.

You'll dive into the following topics:

  • What is Package Installs?
  • What is Keyword Installs?
  • How to Choos the Right ASO Service for Your App?

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What is Package Installs?

Package Install is a unique identifier for your app. Essentially, a package install is a direct install via the package ID, and clients typically opt for package installs when they aim to increase the number of installs in their statistics.

👉 More details about ASOWorld Package(Direct) Installs.

Advantages:

  • Significantly cheaper than keyword installs;
  • Ideal for promoting an app from scratch if there are no previous installs;
  • Helps your app start ranking for keywords more quickly.


Disadvantages:

  • Ineffective if your app already has a sufficient number of installs;
  • Does not boost keyword rankings, so it won't lead to more organic installs;
  • Results may take some time to become apparent.


💡 Case sharing:
 
We are excited to share a success story about one of our clients, an educational game for kids, that achieved remarkable results through a strategic combination of package installs and keyword installs. By leveraging these services, we were able to boost the app's visibility and drive organic growth, ultimately helping it secure the #3 position in its target category.

>>> ASO Case Study: How an Educational Game for Kids Organically Reached the #3 Position in its Target Category?

ASO Case Study: How an Educational Game for Kids Organically Reached the #3 Position in its Target Category?


What is Keyword Installs?

Keyword install refers to an install driven by a specific keyword that users search for. Keyword installs are more effective as they improve the app's ranking.

Therefore, they are crucial for boosting your app's rank and gaining a substantial number of organic installs.

👉 More details about ASOWorld Keyword Installs.

Advantages:

  • More effective for apps that already have a baseline number of installs;
  • Allows for running campaigns with multiple specific keywords simultaneously;
  • 100% effective in boosting app ranks, increasing visibility, and enhancing the chances for users to discover and download your app.


👉 How to Choose the Best Keywords for Your App?

Disadvantages:

  • Not effective for new apps, as they typically lack established keywords;
  • Finding the best keywords can be challenging without your own keywords (though ASOWorld can help solve this issue);
  • Keyword ranks can fluctuate due to changes in app stores' algorithm.


💡 Related reading:

>>> iOS App Store Algorithm 2024

>>> Google Play Store Algorithm 2024

App Store Ranking Algorithm 2024

Which ASO Service to Choose for Your App?

Understanding the differences between these types of promotions is essential for achieving good results. Package installs can help new apps begin ranking for keywords, while keyword installs are the best choice for apps that already have a basic number of installs and aim to improve their rankings and organic downloads

👉 Complete Suggestions for iOS & Android App Promotion on ASOWorld

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* Grow with our app growth solutions - choose a 
Guaranteed Keyword Ranking Service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the image above (to Buy App Installs service for app visibility).

Where Can You Buy Install Services?

A well-known platform for purchasing install boosting services is ASOWorld. This platform offers a variety of install packages, allowing developers and marketers to select the most appropriate options for their objectives. ASOWorld collaborates with different traffic sources to provide high-quality installs that can improve your app's visibility in app stores.

Why You Should Choose Asoworld:

  • Flexible Pricing Plans: The ability to choose an install package based on your budget and goals.
  • High-Quality Traffic: Installs come from real users, which helps improve your app's metrics.
  • Support and Consultation: ASOWorld offers consultations on the optimal use of ASO services and helps to avoid potential issues.


💡 Expert Tips:

Motivated installs do not result in bans from the App Store or Google Play. This traffic fully simulates natural user behavior, as confirmed by tracking systems. Our anti-bot and anti-fraud systems prevent install falsification.

We recommend this method if you are not willing to spend large sums on advertising. Install boosting is effective for both new applications and those needing to regain user attention.



How to Avoid Potential Risks?

While purchasing app installs can offer significant benefits, it’s crucial to follow certain recommendations to avoid potential issues:

  • Avoid Purchasing Too Many Installs at Once: Gradually purchasing installs helps avoid suspicion from app stores and minimizes the risk of bans. Consulting with the platform manager to choose the optimal growth rate is essential.
  • Regular Monitoring and Analysis of Install Quality: Continuously monitor the quality of received installs to ensure they lead to real user activity rather than just being numerical indicators. This helps identify and address potential issues early on.
  • Optimize the App to Retain Real Users: Buying installs is only the first step. It’s essential to optimize the app to retain new users and encourage active usage. This includes improving the user interface, adding valuable content and features, and performing regular updates.

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