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Are you surprised that even subtle App Store optimization(ASO) can lead to such remarkable growth? Yes, that's right!
Today, we're excited to share with you the case study from a children's educational game that achieved astounding results. Let's dive in and see if it can provide you with some insights for your own optimization strategies!
Our client is a well-established company focused on developing educational games for kids. The company is dedicated to creating engaging and educational gaming experiences that enable children to learn new knowledge and skills while playing. Their products are targeted at children aged 4 to 12 years and cover multiple academic areas, from alphabet recognition to mathematics and science.
In the post-pandemic era, as schools reopen and daily life gradually returns to normal, our client is experiencing a significant decline in user engagement and download numbers. This shift has directly impacted their app's ranking in app stores, further exacerbating the decrease in downloads. This negative cycle has led to a reduction in market share and a decline in brand influence.
To address these challenges, the client has sought the expertise of ASOWorld, hoping to improve their app's performance in the store through precise App Store Optimization (ASO) strategies. The client aims to reignite interest among their target audience, increase downloads, enhance user engagement, and ultimately recover and improve their app's market ranking.
This app is distributed in multiple countries, with a significant audience in Turkey, where the focus of this case study's ASO optimization was concentrated.
The target keyword 'learning games' encompasses various projects such as English learning, alphabet recognition, and math learning, among others, requiring a diverse selection of corresponding keywords.
💡 Expert Tips: Industry Hot Keywords
Depending on the specific category of the app, the main keywords include:
Utilizing ASOWorld's tools for competitor research, information such as timelines and opportunity keywords helps our client better understand competitors' strategies. To broaden their reach, our client opted to increase keyword installs related to grades 1-6.
👉 How to Conduct Keyword Research & Increase App Visibility at ASOWorld?
Using the keyword below as an example, an effective keyword install strategy led to a climb to the number one ranking within two days. Under our expert monitoring, this keyword ranking has been maintained for over a week.
Today, 2/3 of organic downloads come from general searches rather than brand keywords. This underscores the power of data-driven decisions in achieving ASO success.
On the third day of conducting keyword installs, the app showed significant improvement in visibility in the app store and climbed from the 15th to the top 10 rankings in the education category.
Using the App Intelligent Diagnosis tool, it is evident that the app performs well across various metadata, and there is still room for improvement in the rankings - a goal that is achievable given the app's high-quality production and historical brand reputation, allowing us to confidently promise our client a deserving higher rank.
App installs directly influence app rankings; therefore, as keyword ranking improves and drives organic traffic and download growth, our client also chose our direct install service.
The app is now ranked #3 position in the education category on Google Play, bringing in even more organic traffic.
💡 Expert Tips:
We also recommend our client optimizing the kids' educational game for the iPad platform. Compared to the mobile phone platform, the iPad market is less competitive and yields better results. Our data-driven research indicates that this type of application has significant market potential on the iPad.
For further insights, we refer you to the report Educational Games For Kids Insights: Analyzing Top App Performance & Driving Growth Through Strategic ASO.
If you're looking to promote your gaming app but aren't sure where to start, consider seeking help from ASOWorld. We have a professional team and tools to provide you with targeted optimization solutions. Register to access all ASO tools for free. 
Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.
👉 You can also read this article, which details how to choose the right ASO service & campaign.
Take my word for it - when you're hesitating about whether to act or not, taking immediate action is often the best answer!
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