With Black Friday just around the corner, ecommerce platforms are gearing up for one of the busiest shopping events of the year. The surge in online shopping creates a unique opportunity for apps to capture a massive audience.
One ecommerce app, however, found itself struggling to stand out in the sea of competition for the keyword “Black Friday.”
Here's how a timely and strategic App Store optimization(ASO) approach helped the app rank in the top 10 on the App Store and increase its visibility by 10%.
Our client, an ecommerce app, had a steady user base but was struggling to improve its visibility for highly competitive seasonal keywords, particularly "Black Friday." With a major increase in search volume during the weeks leading up to the event, ranking for the keyword was critical to drive more impressions, clicks, and downloads.
Despite having a solid app and consistent traffic, the ecommerce app was not appearing in the search results for the coveted “Black Friday” keyword. As the event loomed, the team recognized that failing to rank higher for this term would result in missed opportunities during one of the peak shopping seasons. The challenge was to optimize the app’s metadata quickly and effectively to leverage the seasonal traffic surge.
To address this challenge, we used a combination of data-driven ASO Tools and methodologies to optimize the app's metadata, ensuring it was well-positioned to take advantage of the seasonal surge in traffic for the keyword "Black Friday."
We utilized ASOWorld's keyword research tools to identify high-traffic seasonal keywords like "Black Friday." These were integrated into the app’s metadata well in advance of the anticipated search traffic spike, helping the app appear in relevant searches as early as possible.
💡 Expert Tips:
For maximum visibility during key shopping events like Black Friday, it's crucial to not only target the primary high-traffic keyword but also integrate long-tail variations that can drive additional search volume.
In this case, the ecommerce app optimized not just for "Black Friday," but also for a range of related long-tail keywords, which resulted in top rankings across multiple relevant search terms. Several primary keywords, including those related to the event, achieved a #1 ranking, leading to a significant increase in visibility and downloads.
At ASOWorld, we have extensive experience and technical expertise in leveraging seasonal keyword trends to maximize app performance. Our data-driven approach ensures that clients stay ahead of their competition by implementing strategic keyword optimizations ahead of key events. With a focus on continuous performance monitoring and real-time adjustments, we empower brands to capture high-traffic periods and drive long-term growth in the app store rankings.
Using analysis tools, we predicted when the “Black Friday” keyword would peak in popularity. This helped us time the updates perfectly, ensuring that the app was positioned at the optimal moment for the surge in search volume.
We continuously tracked the app's ranking for the targeted keywords to make real-time adjustments as necessary, ensuring the app stayed competitive as traffic dynamics shifted.
Remarkably, the app's ranking for the optimized keywords not only reached the top but also maintained its position within the top rankings for over a week. This sustained performance proved the effectiveness of our optimization strategy, allowing the app to capitalize on the seasonal surge in traffic and maintain high visibility long after the peak period.
Thanks to the strategic ASO approach, the ecommerce app saw impressive results. Within just one month, the app's ranking for "Black Friday" climbed from unranked to #1 in the US. Additionally, app visibility increased by 30%, leading to a significant rise in impressions, clicks, and downloads during a critical period. This successful campaign has set the stage for future seasonal optimizations to help the app continue growing year after year.
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