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As the year-end Christmas holiday season approaches, travel apps in Europe and North America consistently see a sharp rise in user activity.
Comparative Analysis of User Activity Trend data shows that in mid-December, mobile app installs reach 111%–122% of the annual average, while sessions increase by 44%, driven by holiday travel demand—nearly 49% of Americans travel between Thanksgiving and mid-January.
(Source from FoxData)
With global travel app downloads also up around 3%, the holiday season represents one of the most important windows for travel app promotion and user acquisition.
Our client is a small, fast-growing travel startup focused on helping users discover and book short-term stays with a simple, mobile-first experience. Operating in a highly competitive travel category, the team relied heavily on app stores as a primary discovery channel.
With limited brand awareness and constrained marketing budgets, the app’s success depended on efficient organic growth and tightly controlled paid acquisition. The founding team viewed the app not only as a booking tool, but as the core engine for user growth, retention, and future monetization.
However, competing against well-funded travel platforms made it increasingly difficult for a young startup to gain visibility and acquire users at a sustainable cost.
ASO Optimization & CPI Campaigns
As a small startup, the travel app faced several growth constraints common to early-stage mobile products:
Without a strong ASO foundation, paid traffic struggled to convert efficiently in the app stores. At the same time, rising competition in travel-related keywords pushed CPI higher, making growth unpredictable and expensive.
The team needed a partner that could optimize app store presence and acquisition performance simultaneously, ensuring every dollar spent delivered measurable impact.
The travel app partnered with ASOWorld to build a scalable growth framework combining ASO optimization with CPI-focused user acquisition.
ASOWorld began by rebuilding the app’s ASO strategy from the ground up, using its proprietary ASO tools to conduct in-depth keyword research and app metadata diagnostics.
Keyword research focused on high-intent, mid-competition travel terms suitable for startups. Through ASOWorld’s keyword intelligence module, the team analyzed search volume, competition level, and ranking feasibility to prioritize terms with the highest growth potential.
👉 How to Conduct Keyword Research & Increase App Visibility at ASOWorld?
In parallel, ASOWorld performed a comprehensive app metadata audit across the title, subtitle, and keyword fields. The metadata diagnostic identified underutilized keyword slots, relevance gaps, and optimization opportunities compared to top competitors in the travel category.
Store listing messaging was then refined based on these insights to clearly communicate the app’s core value and align with real user search intent, resulting in higher relevance and improved install conversion rates.
By combining data-driven keyword research with structured metadata diagnostics inside ASOWorld, the travel app was able to capture organic demand more effectively while simultaneously improving paid traffic performance—demonstrating how ASOWorld’s ASO tools can deliver measurable impact with minimal setup.
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On the paid side, ASOWorld launched CPI campaigns designed to complement ASO efforts rather than compete with them:
By aligning paid acquisition with ASO insights, the travel app avoided inflated bids on low-converting traffic.
👉 Best Practice to Lower Cost Per Install (CPI) with ASO
ASOWorld provided ongoing monitoring and reporting, giving the startup clear visibility into:
This allowed the team to make fast decisions without relying on large internal resources.
With a scalable growth framework in place, the travel app plans to expand keyword coverage into additional travel niches and test localized store listings in new markets. CPI campaigns will be scaled selectively, guided by early retention and lifetime value data.
By continuing to integrate ASO and paid acquisition under a unified strategy with ASOWorld, the travel app is positioned to compete efficiently with larger players while maintaining sustainable growth.
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