COVID-19 UPDATE 
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Our client is a mid-to-large scale coupon and cashback app available exclusively on the Google Play Store, serving users across the United States, United Kingdom, and Canada.
With over 5 million installs and strong engagement from budget-conscious shoppers, the app provides digital coupons, cashback rewards, and daily deals from popular online and offline retailers.
Keyword Installs & ASO Service
During the pre-Black Friday period, the coupon app faced intense competition across the Google Play ecosystem. As searches for shopping-related keywords surged, visibility for core terms like “discounts,” “cashback,” and “Black Friday deals” became increasingly difficult to maintain. Competing apps with higher ad spend and brand recognition dominated top positions, leading to stagnation in organic installs despite a steady increase in overall market demand.
At the same time, the app’s store listing struggled to capture user intent in different English-speaking markets. Metadata lacked regional relevance, while outdated visuals failed to communicate time-sensitive offers. This combination of limited localization, weak seasonal positioning, and intense keyword saturation reduced conversion rates during the most crucial shopping season of the year.
To regain visibility and conversion momentum ahead of the Black Friday season, the team implemented a comprehensive ASO strategy tailored to Android search dynamics. The goal was to expand keyword coverage, strengthen regional relevance, and improve visual appeal to match heightened seasonal user intent.
The optimization began with an in-depth analysis of Play Store keyword performance to capture the growing demand for deal-related searches. The team focused on expanding metadata coverage with seasonal and intent-driven phrases that reflected user search behaviour during November.
👉 ASO Checklist: The Complete Guide to Google Play Store Keyword Research in 2025
These efforts ensured that the app remained competitive across high-intent queries while maintaining a consistent ranking presence throughout the promotional period.
💡 Expert Tips: To uncover seasonal keyword opportunities more efficiently, ASOWorld's Free ASO Tools offer real-time keyword auto-suggestions and search volume insights directly from Google Play. Developers can use these tools to analyse trending queries, track keyword rankings, and identify untapped phrases ahead of major events like Black Friday — all without leaving the ASOWorld platform.
Given that the app served multiple English-speaking markets, localization became a critical factor in improving organic conversion. The team refined both metadata and creatives to reflect regional language nuances and local retail preferences.
Localized store listing metadata and screenshots for English (US, UK, Canada) and Spanish-speaking markets.
Adapted region-specific language:
Updated screenshots with familiar retail brands (e.g., Walmart for US, Tesco for UK) to build user trust and relevance.
This approach not only increased local search visibility but also enhanced user connection by aligning the app's presentation with regional shopping habits.
Seasonal optimization extended beyond keywords to the app’s visual identity. The design team refreshed Play Store assets to create stronger emotional engagement and urgency during the shopping period.
This visual coherence helped the app stand out in crowded search results and significantly improved click-through rates from impressions.
💡 Expert Tips: If you're looking for a partner to elevate your visual creative and listing optimization alongside user‑acquisition uplift, check out ASO Performance Marketing Solutions. We provide data‑driven diagnostics, text & visual optimization services, and comprehensive promotional strategies to maximise organic traction during high‑volume events such as Black Friday.
ASOWorld First Order Discount
Get 50% off on your first order to start your app growth!
To validate the impact of these changes, continuous A/B testing was carried out through Google Play Experiments. The objective was to quantify how keyword, creative, and copy adjustments affected install conversion.
❌ “Find coupons and cashback offers easily.”
✅ “Save big this Black Friday – instant coupons & cashback on every purchase!”
These experiments confirmed that timely, event-focused messaging — paired with improved creative consistency — directly translated into higher engagement and downloads.
👉 Explore another example of successful seasonal ASO, check out "ASO Case Study: How An Ecommerce App Reached Top 1 for Black Friday on the App Store".
Categories
