UK Marketing You Are Possibly Losing Your Keywords Ranking: Wrong Keyword Promotion Is Harming Your App

Are your app downloads on the decline? Perhaps your app was cruising along at full throttle when you noticed a drop in app downloads.

Any app publisher can experience sudden drops in download numbers, regardless of the size of their app business. The most effective way to avoid these drops is to prevent them from occurring in the first place.

You may be perplexed at first if your downloads begin to slow. This is why we decided to compile a list of possible causes for unexpected drops in downloads or rankings.

There is a common misconception that the App Store or Google Play may ban your application for keyword-motivated installs. We cannot speak for other services, but our clients' products are not prohibited from using our service. However, there is a real risk of losing your positions due to motivated traffic. Learn about the major issues and how to solve them at a low cost.



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

If you promote incorrectly, you may lose your keyword rank.

Keyword app promotion entails calculating the number of incentive downloads you should receive daily or even hourly. The main risk is using more installs than necessary. As a result, while your application will not be banned, you will lose positions based on the exact keywords.

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💡 Expert Tips: First and foremost, we are discussing keyword growth rather than category growth, aiming to reach the top 1-3 positions in the market. The general rule is that the higher the keyword difficulty (rated from 1 to 10), the more installs you need. To move up one position in keyword ranking, you will require more installs as you climb higher. For keywords ranked below the 20th position, limit daily installs to 10-20 because your organic search installs are too few.

As competition increases, algorithms consider more factors, necessitating more installs to meet these criteria. Applications with lower metrics, such as in-app activity and retention, will be indexed and ranked more slowly by the Google Play algorithm.

Factors affecting the number of required installs include overall traffic, in-app activity, retention, conversion rate, category discrepancy, and app lifetime. Therefore, different keywords will require different numbers of installs and promotion strategies.

👉 For more details, refer to the article >>> How Many Installs Are Required For One Keyword?.

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These are some of the most common mistakes made when promoting applications:

Desperately want to be number one.

The algorithms are extremely cautious when deciding which app should be ranked first in Google Play or the App Store. They frequently shuffle three top applications up and down the ranks. It's particularly noticeable in the App Store. Because its algorithm recalculates positions hourly, you could be number one in the morning and drop to number three at night the same day.

>>> iOS App Store Algorithm
>>> Google Play Store Algorithm

As a result, some managers decide to place the app in first place with a large number of installs. It is better to order just enough numbers for the second or third position; sometimes you will get the top 1 organically, with no risk.

Increase the number of installs even more.

Some ASO managers and developers are still lucky and do not go after the keyword; instead, they promote with a 50-100-150-200 installs strategy. Probably because the algorithm cannot check every keyword position in the store and ignores applications that are not in the top 20.

As a result, they continue to run promotion campaigns with the same number of installs. They should, however, promote with caution, increasing the number of daily installs by 1.5 times. 

Too many installs are used for promotion at the 200-50th positions.

You don't need 100 or 150 installs per day to get an iOS or Android app from the 200th position by keyword. You should promote the keyword with 10-15 installs per day until it reaches the 50th position.

Google Play and App Store algorithms anticipate that applications ranked 150th in search will not receive hundreds of installs per day. It is suspicious, and you may lose your keyword positions or even be kicked out. 

👉 Related reading >>> How To Make Your Keyword Installs Campaigns Win The Best Performance?

You do not promote stably.

Sometimes you buy 50 installations, sometimes you buy 100... And it is a certain risk for your app's ranking. Plan your promotion in stages and aim for a gradual increase in installs. 



* Grow with our app growth solutions - choose a guaranteed app ranking service for the TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

What should I do now that my keywords ranks are dropping?

First and foremost, halt any existing promotion. If you do not do this, you will continue to lose positions and eventually drop out of the index. Most of the time, it looks like this: What should I do now that my ranks are dwindling?

👉 Related reading >>> Reasons & Solutions: Why Your App downloads Suddenly Drop?

I was falling, but now I'm OUT: what should I do?

When people abandon the keyword they were promoting incorrectly for one of the reasons listed above, they desperately try to re-enter the index. However, the harsh reality is that you may never be able to return to the index. It usually takes 4 to 16 weeks to get into it, but this does not always happen.

You must maximize your chances. Gather all relevant keywords and create a careful campaign for them. Related keywords are phrases that include the one you're looking for. Try to move these words up to the top 5-3 positions. It increases the likelihood of the lost keyword being re-indexed.

A better solution is to avoid the problem entirely. Enter ASO and conduct keyword research. Find more keywords that will result in conversions, installs, and in-app purchases. Optimize the keyword field and rewrite the description (if you work with iOS). Overall, it will provide you with new keywords for promotion as well as additional sources of organic traffic. It could compensate for the loss of position and eventually bring the keyword into the index.

ASOWorld provides professional Keyword Strategy Marketing Solutions to improve app performance with keyword strategies. For more ASO guide, visit ASOWorld Blog.