UK Marketing WhatsApp Introduces AI-Generated Stickers: A Creative Way to Express Yourself

Generative AI has emerged as a leading contender for the most significant technological development of the decade. This transformative technology encompasses two major fields: text-based generative AIs, like ChatGPT, and image-generating AIs, such as Midjourney and Dall-E.

The advancements in the latter field have made it increasingly challenging to distinguish between AI-generated images and real ones. Personally, I find these realistic image-generating AIs particularly fascinating, as they continue to improve day by day. However, it is important to note that constant realism is not always necessary.

A notable example of this lies within WhatsApp's latest beta feature, where the focus shifts from hyper-realism to playful creativity. WhatsApp now offers beta testers an exciting AI-powered functionality that can generate adorable stickers on demand. This feature adds a touch of whimsy to conversations and has garnered considerable attention due to its cool and appealing nature.

WABetaInfo has revealed that the latest beta version of WhatsApp for Android phones, version 2.23.17.14, includes an exciting feature for generating AI stickers on demand. Once this feature becomes available to users, they will notice a dialog within their sticker panel introducing the new option, along with a dedicated button to generate stickers.


By tapping this button, users can enter a prompt or keyword, prompting WhatsApp's AI system to create a series of stickers closely aligned with the provided input. If users find any stickers they like, a simple tap will send them directly to the ongoing conversation, enhancing the expression and creativity within chats.

While the specific generative AI model used for this sticker feature remains undisclosed, its simplicity suggests that it may be based on Dall-E or a similar technology. It is worth noting that all stickers generated by the AI are securely processed on Meta's servers, ensuring user safety and privacy. If users come across any stickers they believe to be harmful, they have the option to report them directly to the company.

According to the source, these AI-generated stickers will be "easily recognizable." However, it is unclear whether there will be a visual marker or any specific notice indicating their AI origin. More information will be available once the feature becomes widely available to all users.

At present, the feature is being rolled out exclusively to a select group of fortunate beta testers who have installed the latest update.


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As an article writer, I can confirm that I have downloaded the update but have not yet gained access to the feature. Therefore, availability may vary among users, and we eagerly await its wider release to experience its full functionality and determine its effectiveness in enhancing WhatsApp conversations.