In this blog, we will show you how we helped a mature video streaming app win +80% app downloads in a month in UK.
By 2025, the global video streaming market is projected to reach $811.37 billion, marking a significant increase from $674.25 billion in 2024. This growth is driven by the rising consumer demand for streaming services. The market is expected to further expand to $2,660.88 billion by 2032, with a CAGR of 18.5%. This rapid expansion reflects the dominant role of streaming in entertainment consumption, particularly in North America and the Asia-Pacific region.
In this blog, we will show you how we helped a mature video streaming app win +80% app downloads in a month.
After our app store optimization efforts, the app downloads raised 80%, and the app rating went from 4.5 to 4.9 in a month.
In short, we got very good results. Let's have a look at them more in details.
The client approached our marketing agency to help them improve their app store optimization (ASO) strategy. Their goal was to increase the number of downloads by improving their app's visibility and ranking on app store search results.
The client approached our marketing agency to help them improve their app store optimization (ASO) strategy. Their goal was to increase the number of downloads by improving their app's visibility and ranking on app store search results.
Video streaming apps face several challenges when it comes to optimizing their app store listing for improved visibility and downloads. Here are some of the main challenges:
1. Competition: The video streaming market is highly competitive, with many apps vying for the same audience. This means that video streaming apps must work harder to stand out and differentiate themselves from their competitors.
2. Limited space: App store listings have limited space, and video streaming apps must convey their value proposition and content offerings in a concise and compelling manner. This can be challenging, as they need to balance providing enough information to attract users while also avoiding overwhelming them with too much content.
3. App store algorithm changes: App store algorithms and ranking factors can change frequently, making it challenging to keep up with the latest best practices for ASO. Video streaming apps must continuously monitor and adjust their ASO strategy to stay ahead of the competition.
๐ More detailed app store ranking algorithm:
- Decoding Google Play Store Algorithm 2024: Comprehensive ASO Guides for Elevating App Rankings
- Mastering iOS App Store Algorithm 2024: In-Depth ASO Strategies to Boost Your App's Visibility
4. Localization: Video streaming apps may face additional challenges when it comes to localization, as they need to provide localized content and metadata for different languages and regions. This can be time-consuming and resource-intensive, and requires a comprehensive understanding of the target audience in each region.
In summary, overcoming these challenges requires a comprehensive and ongoing ASO strategy that takes into account the unique needs and challenges of the video streaming market.
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Our team conducted a comprehensive analysis of the app's current ASO strategy and identified several areas for improvement.
We implemented the following changes:
Keyword research is one of the most important aspects of app store optimization (ASO) for video streaming apps. It involves identifying the most relevant and popular keywords that users are searching for when looking for video streaming apps or specific types of video content.
Keyword research can help video streaming apps understand the keywords that their competitors are using and identify opportunities to differentiate themselves. By using unique and relevant keywords, video streaming apps can stand out among their competitors and attract more downloads and users.
We searched for a "video streaming" to identify a list of competitors of our customer's app with ASOWorld's Free ASO Tool.
Then we started to analyze the keywords lists of competitors, then we can determine the keywords list of our customer's app and start to rank the keywords.
๐ How to Conduct Keyword Research & Increase App Visibility at ASOWorld?
Keyword research is an ongoing process that allows video streaming apps to continually refine and optimize their ASO strategy. By regularly monitoring and analyzing keyword performance, video streaming apps can identify areas for improvement and adjust their metadata accordingly. Do you know how to find the best keywords for your app now?
Icon optimization is an important aspect of app store optimization (ASO) for video streaming apps. A visually appealing and eye-catching app icon can help attract potential users and increase the app's visibility in the app store.
๐ App Icon optimization: A practical guide to boost app conversion rate
The ASO World team did an excellent job reviewing the top-performing apps' mobile app icons in their respective categories. They discovered a wide range of styles and began by creating a series of mobile app icons in wildly different directions inspired by various top-performing apps.
In today's digital age, app reviews and ratings are critical factors in determining an app's popularity and success. They play a vital role in shaping the perception of the app's quality and user experience, which can significantly influence the app's download and retention rates.
To know more detailed about ASOWorld app reviews and ratings service here.
FoxData interface can monitor app ratings and comments in real time and offers AI Review Summary.
In the case of video streaming apps, app review ratings are particularly important. Users expect high-quality video and audio streaming with minimal buffering and interruptions. If an app fails to deliver on these expectations, users are likely to leave negative reviews, resulting in lower ratings.
Lower ratings can have several negative effects on a video streaming app. Firstly, it can deter potential users from downloading the app. Secondly, it can lead to a decrease in app usage and retention rates, resulting in lower revenue for the app developers. Thirdly, lower ratings can damage the app's reputation, making it challenging to recover the lost users' trust and confidence.
Therefore, it is crucial for video streaming apps to maintain high-quality standards and address any issues that may arise promptly. App developers should regularly monitor user feedback and reviews and take appropriate measures to address any concerns or issues raised by users. By doing so, they can improve their app's ratings, attract more users, and ultimately succeed in a highly competitive app market.
To overcome the challenges of localization, video streaming apps must ensure they are providing localized content and metadata for different languages and regions. They must understand the unique cultural and linguistic nuances of each region and adjust their app store listing accordingly. This can include translating the app's metadata, providing localized screenshots and video previews, and adapting the app's content to appeal to local audiences.
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App store optimization is a crucial part of any app marketing strategy. By optimizing their app's metadata, content, and user experience, our client was able to boost their downloads and improve their visibility in the crowded app market.
If you're struggling to improve your app's downloads and visibility, consider working with a marketing agency that specializes in ASO to help you achieve your goals.
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