UK Marketing US Court Orders Google to Open Its Google Play Store to Competitors

A US judge has issued a permanent injunction requiring Google to open its Google Play marketplace to competitors.

This decision marks a significant development in Epic Games' antitrust lawsuit against Google, compelling the tech giant to allow third-party app stores access to Google Play's full catalogue of apps.

Background of the Legal Battle

Epic Games vs. Google

The legal dispute began in August 2020 when Epic Games introduced a direct payment option in Fortnite, bypassing platform fees, which led to the game's removal from Google Play.

Epic subsequently sued Google and Apple, aiming to dismantle what it viewed as anti-competitive restrictions in mobile marketplaces. While Epic lost its case against Apple in 2021, the ruling against Google signifies a major victory for the game developer.

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Court's Decision and Implications

The court's decision, effective November 1, 2024, will enforce several restrictions on Google's operations for three years:

• Google cannot pay developers to launch apps exclusively on the Play Store.

• It is prohibited from incentivizing manufacturers or carriers to pre-install Google Play.

• Google cannot mandate the use of Google Play Billing or restrict developers from directing users to external payment options.

Google's Response and Future Actions

Google's Concerns and Appeal

Google plans to appeal the ruling, arguing that the changes could compromise consumer privacy and security, hinder app promotion, and reduce market competition.

Lee-Anne Mulholland, Google's vice president of regulatory affairs, expressed concerns about the unintended consequences of this decision.

Technical Implementation and Oversight

Google is required to implement the necessary technology to comply with the court's order within eight months.

A Technical Committee, comprising representatives from both Epic and Google, will oversee disputes related to the injunction's implementation. The court will retain jurisdiction over the injunction, allowing for modifications if necessary.

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Editor's Comments

The ruling against Google represents a pivotal moment in the ongoing debate over app store monopolies and their impact on competition and consumer choice.

While the decision aligns with Epic's objectives to foster a more open app ecosystem, Google's concerns about security and market dynamics cannot be overlooked.

The outcome of Google's appeal and the practical implementation of these changes will be closely watched, as they could set important precedents for the tech industry and influence future regulatory actions.

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