UK Marketing True Potential of AI Tools in App Marketing

In today's world, artificial intelligence (AI) and machine learning are dominating conversations across various industries. However, it's surprising how many app marketers are yet to fully realize the incredible potential of AI tools. With a wealth of information available, it's easy to feel overwhelmed and unsure about where to start. In this article, we will guide you through harnessing the transformative capabilities of AI, brought to you by user acquisition and creative experts from ASOWorld, a leading marketing agency.

Unleashing Fresh Creative Concepts with AI

We've observed how human creativity often converges despite starting with diverse concepts. AI, with its independence from human influences, offers a fresh perspective. It can serve as an inspiration source for our human creators. For instance, we recently tasked ChatGPT with designing a captivating fitness program ad. Not only did it generate the visual concept, but it also provided detailed components, from the ad's visuals to its length.

Furthermore, thanks to the integration of GPT-4 Turbo, OpenAI enhances its models with a vast knowledge base updated to April 2023 and a 128K context window. This update offers developers a cost-effective solution at $0.01 per 1,000 tokens and three times cheaper outputs. GPT-4 Turbo supports image prompts, text-to-speech, and DALL-E 3 integration, allowing for complex tasks and coding language instructions, marking a significant leap in AI versatility and functionality.

Understanding Your Product's Audience and Their Needs

AI tools extend beyond text generation; they can help identify target audiences and their product-specific needs. This is particularly valuable when you're just starting to work with a new app or game. However, we recommend combining AI insights with traditional exploration methods to gain a holistic understanding.

Mastering Copywriting with ChatGPT and Optimo

AI tools are invaluable for text generation tasks in advertising, including ad copy, visual text, AI prompts, task descriptions, voice-over scripts, and influencer briefs. We primarily rely on ChatGPT and Optimo for these tasks.

ChatGPT excels in creative tasks such as influencer script writing and generating copy variations for creatives. While it may require fine-tuning for UA tasks, it shines at generating prompts for other AI tools, enhancing your creative processes.

Optimo is designed for marketers, specifically for crafting text blocks in ad campaigns. It works in tandem with ChatGPT, providing finely-tailored text for advertising platforms, including primary text, description, and headline variations.

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Crafting Design References with Midjourney

When you have an abstract creative concept and need to convey it to a designer effectively, Midjourney is your ally. You can obtain diverse images from Midjourney to present to your designer, simplifying the design process. However, keep in mind that Midjourney has a distinct style, which may not be suitable for all creative needs.

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Producing Static Creatives with Stable Diffusion

For fast and high-volume production of static creatives, AI generation is the solution. Stable Diffusion is our go-to tool for this purpose. It generates high-quality images based on text prompts, refines sketches, and offers unique touches to reference images. Best of all, it's free and open-source, allowing you to harness its power on your own computers.

Stable Diffusion's unique approach saves time and computational resources by working with compressed image versions, making it a standout among visual AI tools.


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Generating Creative Variations Efficiently

AI tools empower us to quickly and cost-effectively create variations of creatives. By uploading completed creatives and requesting variations, AI subtly alters them, providing distinct content for ad platforms.

Creating Avatars for Fan Pages

For fan pages, AI tools like Racraft AI can generate vector images efficiently. It's a free tool that produces images in various styles, often outperforming alternatives like Midjourney.

In Conclusion

AI tools are powerful accelerators of creative processes. They enable marketers to control and enhance the creation process. What once required a team of ten can now be matched or even surpassed with AI assistance, ensuring a continuous flow of creativity. Invest in integrating AI into your workflow, and remember to regularly refine your neural networks for enhanced outcomes. The future of app marketing lies in harnessing the true potential of AI.