noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/blog/the-beginners-guide-to-create-your-product-page-on-ios-app-store

UK Marketing The Beginner’s Guide to Create Your Product Page on iOS App Store

How to create a product page on the iOS app store to boost ranking and attract users: App name creation and optimization, Key points of icon creation, in UK.

Posted: Sep 16 2021
Updated: Sep 15 2025

Home Blog iOS 18 ASO Hub The Beginner’s Guide to Create Your Product Page on iOS App Store

In twitter faceBook rss

ios app store product page optimization

Many app developers and ASO experts are familiar with the product page of an app on the iOS app store. Each meta tags is essential to help your app rank better and reach your potential target user, and improve your app conversion rate and attract more downloads.


Our topic focus on creating your product page on the iOS App Store, which will be helpful to many app developers and promotion beginners. You will get to know the progress of your app product page optimization with our guide step bu step, and help you boost your app visibility and acquire the target users with App Store metadata optimization and the top ranking search results.


You can build and maintain your product page in App Store Connect, or use the App Store Connect API to automate your workflow.


How to create a product page on the iOS app store to boost ranking and attract users?

App name creation and optimization

ios app store product page
The name of your app plays a crucial role when users discover it on the iOS App Store. Create a name simple and easy to remember, combined with popular search keywords from potential users with their needs and intentions, and make your app name easy to spell and point out the functionality of your app.

 

Try to avoid using generic terms or names too similar to competing app. The application name can be up to 30 characters long.

 

To learn more about creating a great app names, please check our previous guide: App store optimization creative strategy: How to choose the perfect app name?


Key points of icon creation


Your app icon is one of the application elements that users see at first eye, it must make a deep first impression. You need to spend quite some time in design and creativity to make it memorable, and let your users understand the features and functional direction of your app at a glance.

 
A/B test can test out the outcome of different designs. Then you can determine which icon is the easiest to remember and most meaningful one for target audience.

ASO World app ranking service

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.


Subtitle optimization


The subtitle of the app intends to summarize your app in concise phrases. Instead of the app name, use subtitle to explain a detailed app value, and insert value keywords as appropriate.


Avoid general descriptions such as "the best app in the world." Highlight the functions or typical uses of your app to resonate with your audience.

 

You can update the subtitle doing the app version update. Push on A/B testing as well to determine the most appealing subtitle.


The subtitle can be up to 30 characters long and is displayed under the app name throughout the App Store.


App preview creation and optimization points

app preview
App previews show the features, functions, and UI in when users watch short videos directly on the App Store. You can display up to three app previews on the App Store and Mac App Store product pages. Previews can be up to 30 seconds long and localized into all available App Store languages.


When a user views your product page, the app preview will automatically play. Clear and attractive creative content will help you retain visitors and increase download conversions.

 

Screenshot optimization

app screenshot
You can display up to 10 screenshots on the App Store product page. The clarity of the screenshots and the display of the features of app itself are very important for subsequent conversions. Make sure that the screenshots focus on the main features or function, so the value of the application is fully conveyed.


To learn more about specific screenshots optimization details, please read our previous guide: ASO Hack: What Kind of Icons and Screenshots Are More Attractive to Users?

 

Description optimization

app description
Provide a compelling description and highlights the features and functions of your app. The ideal description is a concise, informative paragraph, followed by a short list of main function. The first sentence of the description is most important, so potential users know what makes your app unique. It is the content for users without clicking in, so do focus on the unique features of your app.


Try to briefly introduce the key functions and features at the beginning and middle of the description. Make important traffic keywords appear in these positions to get a better ranking weighting effect. Marketing content can be placed at the bottom of the description as our suggestion.


To learn more how to optimize description, you can read our previous guide: ASO Guide for Beginner: How to Attract 100 India Sign Up Every Day for a New App?

 

Promotion text


Your app promotion text shows up at the top of the description and can be up to 170 characters long. You can update the promotion text at any time without submitting a new version of the app. Use it to share the latest news about your app, such as limit time sales or upcoming features.

 

Keyword research and page optimization


The value of keywords is shown at the ultimate traffic revenue brought in after obtaining the ranking at search results at App Store. Your potential users search certain keywords with their psychological need, and your app connects to your potential users through keywords in search results at App Store most of time. Therefore, the coverage of keywords and the search popularity of covered keywords determine the visibility of your application in the App Store, and it is specifically reflected in traffic and user acquisition.


Be specific when describing the features and functions of your app to help search algorithms show your app in relevant searches. The focus of competitors analysis and keyword research is how to balance between a good ranking but less commonly used industry keyword and a low ranking but popular industry general keyword.


Popular functional terms, such as "social" or "sports", may generate a big amount of traffic, but are extremely competitive in the rankings.

 

Keywords are limited to 100 characters in total. Add value keywords to the maximum within the character limit by avoiding following situations:

  • Plural words which are already included in the singular form
  • Category name or the word "app"
  • Repeated words
  • Special characters (such as # or @), unless they are part of your brand identity.
  • Improper use of keywords is a common reason for rejection by the App Store.

 

Don’t use the following terms in keywords:

  • Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
  • Terms that have nothing to do with the application
  • Competing application name
  • Irrelevant, inappropriate, offensive or offensive terms

 

For detailed strategy on keyword research and keyword optimization, you can read: How to Start ASO Works for a New App, Step by Step guide for new app promoter

 

In-app purchase


Users can view and start in-app purchases from your product page. In-app purchases and subscriptions are displayed in two separate sections on your product page, and you can display up to 20 items in these two sections.


In-app purchase names are limited to 30 characters, and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits.


In-app purchases can also appear in search results, and appear in the "Today", "Games" and "Apps", which also gives your app more exposure opportunities.


When users click on in-app purchases in these locations, they will be taken to your product page. They can read your app description, view screenshots and app previews, or start in-app purchases.

 

What's New


When you update the app, you can use What's New to convey the new changes to users. List the new features, content or functions in order of importance, as well as the updates and improvements suggested by users in using history. It will help increase user stickiness.

what's new and rating review
Rating and review optimization


Ratings and reviews will affect your app ranking in search results, and also encourage users to use your app. Therefore, you need to keep up to user experience and encourage users to leave positive reviews under the app. Generally users incline to download app with high ratings and more good reviews. Detailed good review has the opportunity to be featured in the App Store.


You can use App Store Connect to respond user reviews. Good interaction can help reduce the uninstall rate of old users and the conversion rate of new users. Comments and replies can be updated at any time, but only the latest comments and replies of each user will be displayed on your product page.

 

App Store category

app store category
The category list on the App Store can help users quickly discover new app that meet their needs. Therefore, it is more important to assign primary and secondary categories to your app. The main category is particularly important for app visibility, because it helps users find your app when browsing or filtering search results, and determines the label of your app in the app store. Choose a category which is not related to your app may cause rejection when it is submitted for review.


Localization optimization


If your app is available in multiple languages, make sure to localize your app description, keywords, app preview, and screenshots for each available local market.


During localization optimization, your app name, keywords, etc, should not be purely translated in the local language. You also need to consider the local cultural background and user idioms. Find out which keywords are more commonly used by local users through keyword research, and describe features with these your app provides. So your app can better resonate with local audiences.


ASO Topic Mobile Growth,App Store Optimization,Keyword Research,iOS 18 ASO & SKAdNetwork,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
Apple 'Awe Dropping' Event 2025: Everything You Should Know About
iOS 18 ASO Hub

Apple 'Awe Dropping' Event 2025: Everything You Should Know About

Sep 10 2025
Apple App Store Age Rating Update: Developer Guide
iOS 18 ASO Hub

Apple App Store Age Rating Update: Developer Guide

Jul 30 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.