Discover how SEO and backlinks can enhance your app’s visibility and ASO performance. Learn strategies that drove a dating app’s organic traffic 10x in 2 months.
In the cut-throat world of mobile apps, App Store Optimisation (ASO) remains essential for boosting visibility and downloads. Yet the real battle often starts before launch: securing approval from the app stores themselves.
Recent policy shifts have turned this into a minefield, with removals hitting hard — especially in sensitive niches like dating apps.
Navigating these waters can feel impossible, leaving developers ready to pack it in. But hold on: there's a proven pivot that could change everything.
When pushing your mobile app or game, a host of tactics can lift its profile and downloads. Among the sharpest — yet most underused — is SEO (Search Engine Optimisation) via backlinks. That's right: the classic web tactic can supercharge your app's performance too.
👉 App SEO Mastery: How to Expand Organic Reach Beyond App Stores
In this piece, we'll unpack the interplay between SEO and ASO — spotlighting backlinks — and how they forge a powerhouse marketing plan for your app.
Plus, we'll spotlight a real dating app case study: how we drove a 10x organic traffic surge in just two months, while amplifying brand buzz. These takeaways could spark the same leap for you.
ASO and SEO chase the same prize: top spots and conversions. Both lean on keywords and savvy backlinks, but they diverge in scope and drivers.
ASO hones apps for app store spotlights, like Google Play or the Apple App Store.
SEO, meanwhile, sharpens websites for search engines such as Google, juggling myriad factors with fluid weights.
👉 Insights on ASO: Key Considerations and Frequently Asked Questions
Grasping ASO and SEO's building blocks lets you weave them into a seamless app marketing fabric — propelling rankings and downloads skyward.
In web and app worlds alike, backlinks are gold: hyperlinks from outside sites or blogs pointing to your app's store page. They amp up visibility in searches, particularly for on-theme keywords.
Two caveats, though:
To sharpen your Android app's edge, build a stellar backlink portfolio — zeroing in on domain authority.
👉 Decoding the Google Play Algorithm 2024: Comprehensive ASO Guides for Elevating Rankings
Backlinks fortify ASO by elevating keyword spots in searches. Their exact sway isn't crystal clear, but consensus holds they nudge rankings upward.
Their pull on Explore/Browse tabs? Less certain. Still, slot backlinks into your ASO toolkit to sharpen search presence.
👉 Advanced ASO Guide: Decoding Traffic Sources on Google Play & iOS
Backlinks can hoist search ranks, but they can't stand alone — ASO must underpin them. A backlink-driven visitor won't convert without a magnetic listing.
Prime your on-metadata (titles, descriptions, visuals) for clicks-to-downloads. Backlinks shine brightest atop a polished ASO base; without it, they're blunt tools.
Nail conversions first, then unleash backlinks.
We owned the full SEO revamp for this dating app — from site rebuilds and copy to blogs and social orchestration. The outcome? A blueprint for explosive growth and recognition.
In two months, our SEO playbook delivered:
Organic visits ballooned tenfold, cementing a commanding online footprint.
Month one locked core keywords in stable spots, netting ~20 daily search hits.
By month two, average ranks leaped from 24 to 7.4.
Google Search Console tallied 34 ranking keywords and 10 indexed pages by November's end — a clear visibility leap.
SEO tweaks sparked deeper interactions and conversion lifts, fuelling sustained momentum.
These wins spotlight our strategy's punch and team's execution.
This dating app sparks global connections via live video chats — blending fun, spontaneity, and effortless mingling for mates old and new.
We countered with holistic SEO: market dives, site overhauls, and content mastery.
👉 Competitor Research: Sharpen ASO Skills & Marketing from Rivals
👉 Google Play ASO: Keyword Optimisation Essentials
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This client's triumph proves a balanced SEO-digital blend's might. Teaming with ASOWorld unlocks that spark for your app. Our specialists craft bespoke, full-funnel fixes to heighten visibility, spark engagement, and hike conversions.
From deep SEO services and captivating content to slick social stewardship, we're geared to hit your marks. Partner up and rocket your brand through today's fierce digital fray.
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