UK Marketing Seasonal Marketing Guide: Enhance Your Shopping App for Black Friday & Cyber ​​Monday Success

“According to Bloomberg, a TikTok spokesperson has confirmed that official Black Friday deals will commence at 8 PM on November 23rd, with Cyber Monday discounts running from November 28th to November 30th.“

TikTok, the social media giant, plans to take on e-commerce giants like Amazon this holiday season.

Details 👉 TikTok Takes on Amazon with Black Friday Deals for TikTok Shop

The Holiday Rush

The holiday season is a retail frenzy featuring marquee events such as Black Friday, Cyber Monday, and Christmas. This period witnesses a surge in promotions and online deals, driving increased app downloads on both the App Store and Google Play.

key Takeaways to Ensure Your App Maximizes the Holiday Season:

• Metadata Magic: Enhance your app's metadata by incorporating relevant keywords like "Black Friday," "discounts," and "deals" to boost visibility. However, be cautious when using discount-related keywords on Google Play.
• Creative Edge: Update your app's creatives, including screenshots and videos, aligning them with your Black Friday ad campaigns to optimize conversions.
• Customized Pages: Utilize Custom Product Pages (CPP) on the App Store to tailor your app's presentation for specific user intents and campaigns.
• In-App Engagement: Leverage Apple's in-app events to connect with new, current, or lapsed users, potentially securing a feature on the App Store for added visibility.
• Promo Power: Modify your promo text (iOS) to promote special features and deals, elevating customer engagement.
• Performance Readiness: Ensure your app is prepared to handle increased user traffic, preventing malfunctions and bugs, and delivering a seamless shopping experience.

⚡ Discover additional expert insights for getting your app ready for the holiday season.

Uncovering Search Trends for the keyword “black friday”

Every year in the United States, the excitement around Black Friday starts. Search interest in the term begins to surge by late October. In 2022, "Black Friday" was the most widely searched term, reaching a peak of 60 in December. Surprisingly, consumers begin searching for Black Friday deals as early as September!

It's clear that having your App Store Optimization (ASO) strategy ready for Black Friday is crucial. These surges in interest offer a special chance for apps to show their responsiveness and capture search traffic by optimizing their metadata.

Best Practices for Optimizing Your App for Black Friday and Cyber Monday

Every year, Rakuten provides a notable example of how shopping apps adapt their metadata for Black Friday-related searches. Just before Black Friday 2021, Rakuten updated its title and subtitle with relevant keywords, refreshing screenshots to highlight its Black Friday offerings. This led to a significant boost in its search ranking.

In the following year, Rakuten continued to enhance its visibility through updated descriptions and screenshots, capitalizing on the Black Friday opportunity, which is a prime time for boosting traffic and downloads.

To harness the increased search volume for "Black Friday," apps should be open to experimentation, like including the keyword "Black Friday" in their title. Lesser-known apps advertising deals have often ranked prominently for this keyword in the past, making it essential for brands to demonstrate relevance to Apple by incorporating it into their title.

Tips: Note that as of September 2021, Google's metadata policy no longer allows promotional keywords in app titles. While you can still use "Black Friday" in your title, avoid prohibited terms like "free" or "30% off."

The success of your Black Friday shopping app hinges on a well-prepared marketing strategy. Given that all advertising efforts direct users to the app store, it's crucial to optimize your app page in alignment with your promotional campaign messaging.

⚡ Gain insight into your direct competitors' Black Friday strategies and execute timely keyword optimization on ASOWorld.

Amplifying Visibility with In-App Events

Utilize in-app events to enhance your app's visibility during the holiday season. In-app events and promotional content are effective tools for boosting engagement and increasing your app's presence on the App Store and Google Play. These events encompass various activities like challenges, live streams, movie premieres, and more.

In App Store search results, in-app event cards hold significance. By strategically incorporating keywords like "Black Friday deals" into your in-app event title, you can improve your chances of ranking for those search terms.

For instance, in 2022, Temu featured an in-app event centered around Black Friday deals. The inclusion of relevant keywords in the event metadata allowed this in-app event to secure a position in search results. The prominent font size and distinctive colors used to highlight "Black Friday" and "70% off" made it highly appealing to users seeking such deals.

⚡ Retail App Case Study: +450% App Downloads on Google Play with Creative Optimization

Customized Product Pages for Conversion

Boost your app's traction and downloads by leveraging Custom Product Pages (CPP). These pages enable iOS app and game developers to showcase tailored screenshots, videos, and promotional text to specific user groups, enhancing user engagement and conversions.

⚡ App Marketing Strategy: How to Leverage Custom Product Pages to Increase Conversion Rates in Paid Acquisition Campaigns?


Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

Conclusion

During the holiday season, optimizing app metadata for Black Friday and Cyber Monday is crucial for improving rankings and driving downloads.

To get ready for the Black Friday rush, remember these key takeaways:

• Incorporate Black Friday and Cyber Monday keywords in your app's metadata to enhance visibility.
• Update your app's screenshots to prominently showcase valuable deals for better conversion rates.
• Leverage in-app events and promotional content, ensuring you include important keywords in your event card titles to rank higher in search results.
• Enhance user appeal by utilizing custom product pages, particularly for users seeking specific Black Friday deals.