This article examines how to make effective use of the Samsung Galaxy Store as an alternative to mainstream app marketplaces, outlining key optimisation approaches and market-specific considerations to help maximise app growth and visibility.
To tap into new markets and boost revenue, developers can look beyond Google Play and explore leading alternative app stores. In this article, we examine how to make the most of the Samsung Galaxy Store.
Available in more than 180 countries, the Samsung Galaxy Store comes pre-installed on all Samsung devices and updates apps even when Google Play is available. With Samsung holding 76% of South Korea’s mobile market, adding your app to the Galaxy Store is essential for reaching Korean users.
If your app is already live on the Galaxy Store or Google Play, you can quickly import your existing details using the “Import My Apps” and “Import Google Apps” tools.
In today’s competitive distribution landscape, relying solely on mainstream app stores can restrict your growth. Alternative app stores, such as the Samsung Galaxy Store, provide valuable ways to reach new audiences, improve visibility, and reduce direct competition.
Choosing an alternative store can offer developers more targeted marketing opportunities, potentially lower fees, and a more defined user demographic — all contributing to stronger download performance and user engagement.
The Samsung Galaxy Store is an evolving platform designed to help developers reach a global user base. Here are the essentials to understand when preparing your app listing:
Samsung highlights the app title as the most influential ranking factor in its search system. You may use up to 150 characters to create a compelling and descriptive title.
Select up to five relevant tags (keywords), each up to 60 characters, to accurately describe your app and improve discoverability.
The Samsung Galaxy Store allows up to 12,000 characters for the full app description — significantly more than many competing platforms. This gives you ample room to highlight features, benefits, and secondary keywords.
You can also add translations to broaden your global reach. For example, if English keywords are widely used in Indonesia, consider writing the description in English while adding a short Indonesian summary. 
The app icon must be 512 × 512 pixels, no larger than 1 MB, and in .png format.
Screenshots should be between 320 and 3840 pixels, with a maximum aspect ratio of 2:1. Supported formats include .png and .jpg.
Games can include a Hero Image sized 1200 × 675 pixels.
If you plan to launch your app in several countries, English will be the default language, but you can create localised versions for target markets.
For China, including Chinese-language content is crucial, as apps without it rarely receive promotional placement.
Provide the correct age rating for your app. For games, ensure compliance with regional certificates — for instance, Korea’s Game Rating and Administration Committee (GRAC) certificate for 18+ titles.
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When preparing your app for the Galaxy Store, keep the following optimisation areas in mind:
Become familiar with the Galaxy Store’s ranking criteria. These may differ from other stores and can influence your app’s visibility.
Understand how the review and rating process operates, as it differs from other platforms and shapes user perception.
Pay attention to trending search terms and localisation strategies. User behaviour — including keyword popularity and search intent — can significantly impact your performance.
👉 ASO Localisation Strategy: How to Adapt Your App Growth for South Korea
Keep an eye on leading app categories and wider market trends to align your product strategy and promotional approach.
A full, in-depth guide to Samsung Galaxy Store optimisation will be released soon.
🔔 We are also preparing to launch dedicated ASO services tailored specifically for the Samsung Galaxy Store. Stay tuned for further updates!
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