This mobile game market report focuses on the top-performing games on the App Store and Google Play in July 2024 and explores trends in national game rankings in UK.
In July 2024, the global mobile gaming market witnessed the rise of a new star - MiHoYo's "Zenless Zone Zero." This action-adventure game not only excelled in download numbers but also ranked high on the revenue charts, capturing the attention of players worldwide.
This mobile game market report focuses on the top-performing games on the App Store and Google Play in July 2024 and explores trends in national game rankings.
"Zenless Zone Zero" achieved remarkable success with its global simultaneous release, ranking second in the July download growth chart and ninth in the global download chart.
During its first week, the game topped the download rankings in 27 markets, including China, the United States, Japan, South Korea, and Brazil, particularly excelling in Japan and South Korea.
Unlike MiHoYo's previous titles, "Zenless Zone Zero" focuses on intense, fast-paced combat rather than character and storyline. The game employs a third-person perspective and is set in a sci-fi adventure-themed world. Its 3D anime art style provides a vibrant gaming experience, attracting a significant number of mid-core players.
Despite lower download numbers compared to other genres, action-combo games demonstrated strong monetization capabilities. With the addition of "Zenless Zone Zero" and "Solo Leveling: Arise," the genre's total revenue in July exceeded $112 million, tripling the average monthly revenue of the past four years.
Developed by indie developer JindoBlu, "Offline Games - No Wifi Games" topped both the global download growth and absolute download rankings in July, with a cumulative download count of approximately 72 million. The game offers a variety of casual arcade games, all playable offline, making it popular among users with limited or unstable internet connections.
Outfit7's "My Talking Hank: Islands" ranked third in global download growth and eleventh in absolute downloads in July. The rebranded game, featuring new island exploration and gameplay modes, attracted a large number of new players and fans of the original "Talking Tom" series.
"Zenless Zone Zero" not only excelled in downloads but also topped the global revenue growth chart. Its successful monetization strategies include gacha mechanics, diverse in-game currencies, attractive packages, and a subscription-based membership system.
BANDAI NAMCO's "Dragon Ball Z Dokkan Battle" ranked third in global revenue growth and nineteenth in total revenue. The game's ninth-anniversary event significantly boosted player engagement and spending.
In the latest charts, the event in "Dragon Ball Z Dokkan Battle" was the main driver of growth for the game in the UK market and significantly contributed to its global revenue surge this month.
Smilegate's MMORPG "Lord Nine" and NetEase's "NARAKA: BLADEPOINT" ranked sixth and seventh in the global revenue growth chart, respectively, showcasing impressive performance.
Compared to the growth chart, the revenue chart shows less fluctuation, as player loyalty is key to the enduring success of top games.
"Dungeon & Fighter: Origins" and "MONOPOLY GO!" continue to hold the first and second positions on the revenue chart. The MOBA game "Honor of Kings," which had its global release in June, climbed to third place (up two spots).
Additionally, the 4X strategy game "Whiteout Survival" rose to ninth place, up one position from June. Notably, the game's cumulative total revenue recently surpassed the $1 billion mark, making it the third fastest game to reach this milestone since 2023.
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The success of "Zenless Zone Zero" reaffirms MiHoYo's significant influence in the global market. Its unique combat system and sci-fi world setting offer players a fresh experience. With the release of more new games, the global mobile gaming market will continue to diversify and grow.
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