UK Marketing Mastering Google Play Store Optimization: Strategies to Boost App Visibility and Success

Google Play is the world's largest app store, leading in available apps and their generated download volumes. As the influx of applications into the market continues to grow, finding the right method to stand out becomes crucial.

In this blog, we've compiled a series of questions that are of utmost concern to app developers and app marketers. We provide professional answers to help you get started with app store optimization for Google Play.

Q1: How can I improve the organic growth for my mobile apps on the Play Store?

Firstly, communicate your app's purpose to Google. Select fitting keywords for your title and concise description that precisely portray your app's core function, like 'food delivery' or 'fast delivery'. This enables Google to comprehend your app and relate it to similar apps and keywords. Craft a user-friendly description with essential keywords identified using ASO tools. Avoid keyword overloading and questionable SEO tactics, as Google could penalize your ranking.

Next, focus on icons and screenshots, pivotal for conversion rates. Design an icon that stands out while reflecting your app's purpose - for instance, a delivery van for food services. Screenshots should spotlight what sets your app apart, whether it's extra features, discounts, or innovative ideas. Users scrutinize these visuals before downloading to grasp your app's essence and advantages. Showcase these aspects for more downloads.

*Related reading - App Icon optimization: A practical guide to boost app conversion rate

Elevate your app's organic growth on Google Play by accumulating positive reviews and high ratings. ASOWorld recommends consistent review monitoring and responses. Displaying engagement with users indicates fruitful collaboration, boosting installs. Addressing user concerns can even transform negative reviews into positive ones, further enhancing your app's reputation.

Q2: In what ways do ratings on the Google Play Store benefit an app?

App reviews, especially positive ones, hold immense significance for every app. With the abundance of available applications, your app likely competes in functionality and audience. App Store Optimization (ASO) becomes pivotal for effective downloads and customer acquisition, where reviews and ratings are vital components.

*Related reading - How to Use App Reviews and Ratings to Your Advantage

A typical app store visit presents the user with the app's name, icon, and user ratings. Reviews provide social validation crucial for potential users to progress from attraction - driven by a relevant name, captivating visuals, and outstanding ratings - to downloading.


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Unlike other ASO elements, ratings and reviews directly shape your page's aesthetics based on market perception. They can't be easily removed or altered. Ratings usually outweigh reviews in importance. Both app markets display the cumulative rating to all users, but only a fraction read reviews.

In Google Play, ratings and reviews appear more frequently but less prominently. The "Top Charts" page shows the rating, represented differently from the App Store's star system. Google Play's system appears complex initially but lacks clarity compared to the App Store's visually distinct approach.

Impact of App Reviews and Ratings on ASO Conversion Rates:

Only a small percentage of users read reviews on the App Store's review screen, while a larger percentage interact with the review widget. Google Play has similar patterns. Users consistently encounter review quantities, making ratings and reviews powerful tools for showcasing app legitimacy.

Surprisingly, perfect ratings lead to lower conversion rates. Users distrust a 5.0 rating as "too good to be true." Aim for a 4.0-4.99 score instead of perfection. Ratings over 4.0, whether 4.1 or 4.9, yield similar conversion rates.

Conversion rates dip below 3.99, as users associate three stars with lower quality. Lower ratings correlate with declining conversion rates. Reviews with one or two stars signal serious issues, causing apps with such ratings to lose potential downloads.

Q3: It's already been 20+ days but I am not getting installs on my app on Play Store. How do I get installs?

Similar to your dedication in app development, achieving discoverability requires effort. Implementing a winning App Store Optimization (ASO) plan will present your app to the right audience and encourage installations.

At its core, this involves:

1. Understand Your App's Performance and Audience: Assess your app's performance and define your target audience.
2. Research the Google Play Store App Ranking Algorithm: Study the Google Play Store's ranking algorithm to comprehend its dynamics.
3. Select Relevant Keywords: Choose keywords strategically to focus on.
4. Optimize Metadata with Target Keywords: Effectively integrate chosen keywords into metadata, including titles and descriptions.
5. Enhance Creative Sets and Launch A/B Tests: Optimize creative materials and initiate A/B tests to improve conversions.
6. Continuously Iterate for Growth: Iterate and refine strategies for ongoing application growth.
7. Complement Organic Strategy with Paid Acquisition: Combine organic growth tactics with paid user acquisition methods.

Upon launching your optimized app, Google's algorithm will need time to index and elevate your app's ranking above competitors, usually within 30 to 45 days.

Remember, simply launching the app and waiting for installations won't yield results. Embrace these steps to maximize your app's potential.


Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

Q4: Can app developers delete my reviews on play store?

App developers do not have the authority to delete reviews on the Google Play Store. This function is under Google's control, and any alterations to the review system must be carried out by Google themselves. Developers can, however, respond to reviews to address user feedback and provide insights into their apps.

But there may be a situation where app reviews are deleted by Google, ASOWorld provides you with a solution. 👉 App Reviews Solution: Why Do Google Play Delete Your App Reviews?