Google’s July 2025 Play Store policy updates affect loans, crypto, and ratings, with Android 15 targets due by August, supported by new developer tools in UK.
Google has unveiled updates and clarifications to its Play Store policies, announced on July 10, 2025, targeting areas like personal loans, cryptocurrency apps, and content ratings. These changes aim to bolster user safety and align with advancing technology and regulations.
Developers must adjust their apps by mid-August 2025, with additional Android API requirements rolling out later that month. Support tools are also being introduced to ease the transition.
The Personal Loans policy now specifies that only Pakistan permits limited exceptions for apps offering short-term loans under 60 days. Such apps must comply with local laws, emphasizing Google's focus on responsible lending and user protection.
The Cryptocurrency Exchanges and Software Wallets policy is being updated with a Help Center link detailing country-specific requirements. This addition aims to clarify compliance for developers in the evolving digital currency landscape.
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With Android 16 introducing granular health permissions, the Permissions and APIs that Access Sensitive Information policy clarifies requirements for accessing body sensor data, such as heart rate, SpO₂, and skin temperature, ensuring robust privacy standards.
The AI-Generated Content policy now links to a Help Center article offering best practices for safeguarding generative AI apps, supporting developers in responsibly harnessing this technology.
The Content Ratings questionnaire is clarified to assess only app content, excluding ads, user agreements, or privacy practices. The Inappropriate Ads policy is reiterated, requiring ad content to match the app’s maturity level.
A Help Center FAQ link is added to the Impersonation policy, providing developers with clearer instructions to avoid misrepresentation or mimicry issues.
Apps under the News and Magazines policy must submit a declaration in Play Console by August 27, 2025, ensuring adherence to content and engagement standards.
From August 31, 2025, new apps and updates must target Android 15 (API level 35), while existing apps need at least Android 14 (API level 34) to stay available on newer devices. Extensions to November 1, 2025, are available via Play Console.
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The new SDK Upgrade Assistant in Android Studio simplifies upgrading apps to meet Android 15 requirements, streamlining the process for developers.
Launched in Android Studio Canary, the Play Policy Insights beta provides lint warnings with policy guidance, summaries, and links, aiding developers in smoother app reviews.
Summaries are being integrated into the Policy Center for policies like Device and Network Abuse, offering quick overviews, with more to come throughout the year.
These updates signal Google's proactive stance on adapting to technological shifts and regulatory pressures, particularly in finance and health data sectors. The focus on Pakistan-specific loan exceptions and cryptocurrency clarity reflects regional compliance challenges, while the push for Android 15 targets ensures apps keep pace with platform security advancements. Developer tools like Play Policy Insights suggest a shift toward more collaborative enforcement. Future updates may expand as AI and privacy laws evolve, urging developers to stay vigilant.
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