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Google’s July 2025 Play Store policy updates impact loans, cryptocurrency, and ratings, with Android 15 targets due by August, supported by new developer tools.
Google has announced updates and clarifications to its Play Store policies, revealed on 10 July 2025, targeting areas such as personal loans, cryptocurrency apps, and content ratings. These changes aim to enhance user safety and align with advancing technology and regulations.
Developers must update their apps by mid-August 2025, with additional Android API requirements rolling out later that month. Support tools are also being introduced to facilitate the transition.
The Personal Loans policy now specifies that only Pakistan permits limited exceptions for apps offering short-term loans under 60 days. Such apps must comply with local laws, emphasising Google’s focus on responsible lending and user protection.
The Cryptocurrency Exchanges and Software Wallets policy is being updated with a Help Centre link detailing country-specific requirements. This addition aims to clarify compliance for developers in the evolving digital currency landscape.
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With Android 16 introducing granular health permissions, the Permissions and APIs that Access Sensitive Information policy clarifies requirements for accessing body sensor data, such as heart rate, SpO₂, and skin temperature, ensuring robust privacy standards.
The AI-Generated Content policy now links to a Help Centre article offering best practices for safeguarding generative AI apps, supporting developers in responsibly harnessing this technology.
The Content Ratings questionnaire is clarified to assess only app content, excluding adverts, user agreements, or privacy practices. The Inappropriate Adverts policy is reiterated, requiring advert content to match the app’s maturity level.
A Help Centre FAQ link is added to the Impersonation policy, providing developers with clearer instructions to avoid misrepresentation or mimicry issues.
Apps under the News and Magazines policy must submit a declaration in Play Console by 27 August 2025, ensuring adherence to content and engagement standards.
From 31 August 2025, new apps and updates must target Android 15 (API level 35), while existing apps need at least Android 14 (API level 34) to remain available on newer devices. Extensions to 1 November 2025, are available via Play Console.
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The new SDK Upgrade Assistant in Android Studio simplifies upgrading apps to meet Android 15 requirements, streamlining the process for developers.
Launched in Android Studio Canary, the Play Policy Insights beta provides lint warnings with policy guidance, summaries, and links, aiding developers in smoother app reviews.
Summaries are being integrated into the Policy Centre for policies like Device and Network Abuse, offering quick overviews, with more to come throughout the year.
These updates signal Google’s proactive stance on adapting to technological shifts and regulatory pressures, particularly in finance and health data sectors. The focus on Pakistan-specific loan exceptions and cryptocurrency clarity reflects regional compliance challenges, while the push for Android 15 targets ensures apps keep pace with platform security advancements. Developer tools like Play Policy Insights suggest a shift towards more collaborative enforcement. Future updates may expand as AI and privacy laws evolve, urging developers to remain vigilant.
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