This guide examines the key updates in iOS 18 affecting App Store Optimisation and provides strategies to improve your ASO efforts.
The release of iOS 18 introduces numerous features that subtly yet significantly influence App Store Optimization (ASO) strategies. These updates improve app discoverability and user interaction within the App Store, presenting fresh opportunities to refine your ASO approach.
👉 Explore the iOS 18 Superguide: full overview of Apple’s latest iOS updates.
This guide walks you through key updates and how to leverage them for your app’s success.
The App Store search experience has been upgraded to offer more personalised results. Returning users now see ongoing app events more prominently, increasing re-engagement opportunities.
New users still encounter screenshots and videos first, providing a compelling first impression. Tailoring app content for both new and returning users is crucial for optimising visibility and engagement.
iOS 18 introduces a revamped ratings and reviews system where “Most Helpful Reviews” are highlighted. Users can now sort reviews by criteria such as “Most Positive” or “Most Critical.”
Maintaining high-quality, useful reviews is more important than ever to influence potential users.
👉 Guide to Collecting User Feedback and Reviews for Mobile Apps
iOS 18 enhances personalisation with advanced icon and layout options. Users can arrange icons and widgets freely, select from various icon styles (dark, light, tinted), adjust sizes, and hide app names.
For developers, designing visually striking icons is essential to capture user attention.
Adapting to iOS 18 updates requires a strategic ASO approach. Consider the following best practices to optimise results:
- Highlight Events: Regularly update app events to keep content engaging for returning users. Feature promotions, new features, or upcoming events to maintain interest and drive re-engagement.
- Enhance Visual Appeal: Ensure screenshots and videos are high quality, showcasing key app features and benefits to create a strong first impression for new users.
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- Encourage Feedback: Prompt satisfied users to leave detailed, positive reviews using in-app prompts after task completion or milestones.
- Monitor Reviews: Regularly check and respond to reviews to address concerns and highlight useful feedback, showing commitment to improving the app experience.
- Leverage Positive Reviews: Feature positive reviews in marketing materials and App Store descriptions to build trust with potential users.
💡 Expert Tips:
Our App Ratings & Reviews Management Solutions help boost organic conversions and improve user experience. By managing and responding to reviews, you can resolve user concerns, enhance satisfaction, and strengthen trust.
- Design Variations: Offer multiple icon styles to suit user preferences. Test different colours, themes, and styles to identify the most engaging designs.
- Maintain Visual Consistency: Ensure the app’s visual identity remains cohesive across all icon variations, reinforcing brand recognition.
- Boost Engagement: Use seasonal or event-specific icons to keep your app visually fresh and appealing.
👉 Optimise Your App’s Screenshots, Icons & Videos
iOS 18 introduces updates that create new opportunities to refine your ASO strategy and improve your app’s visibility. By understanding and utilising these changes, your app can stand out in a competitive market.
Stay ahead by adapting your ASO approach to these new features and maximise your app’s potential.
iOS 18 App Store Optimisation & SKAdNetwork,
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