UK Marketing How to Promote Your App on Social Media

Fortunately, social media is a great way to market your mobile app. After late nights of work and extra effort to perfect your app, if users find it useful, the creator is successful. This can be a daunting process. Especially considering that there are over 5 million apps available in total and an estimated 25% of downloaded apps are never used even after installation.

Different platforms and what's their audience

Once you have identified your audience and set your goals, you can begin to select the ideal social media platforms to help you achieve your goals and make connections. To choose the best platform for your business, look at the demographics of each platform and the types of audiences that use them. In addition, you need to know how active your audience is on each platform. For example, while many younger audiences may have profiles on Facebook, they may be more active on platforms like Instagram or TikTok.

Here are the different platforms available to you and the types of audiences that use them:

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Facebook

As the oldest and most widely used social media platform, Facebook currently has about 2.8 billion active users per month, making it one of the most consistent and reliable platforms for business. The age group that uses the platform the most includes individuals between the ages of 25 and 34. 

The audience uses Facebook primarily to build relationships and connect with old friends and family. This is why it is perfect for gaining the trust and loyalty of existing customers. On the other hand, it is often difficult for businesses to attract new audiences on Facebook, as the large number of users may limit the reach of your ads and posts.

In general, if you are considering using Facebook to target your audience, you should only do so if you want to build a loyal following and want to make your mobile business the audience of choice. If your goal is to acquire new users or customers, other platforms may be more ideal.

Twitter

Twitter is another big platform that has enabled businesses to reach billions, with 187 million daily active users. Like Facebook, the most active age group on the platform is individuals between the ages of 25 and 34, accounting for 28.9 percent of users. twitter's audience is also predominantly male, with about 70 percent of users made up of men and 30 percent made up of women.

Twitter is great for building brand awareness, mainly because the popularity of hashtags makes it easy for content to spread. Hashtags help organize conversations around specific topics, compressing them into short phrases or words. You can search through your profile for industry-related topics worth posting about with hashtags, or you can participate in existing conversations. In the process, you'll get your brand name out there while actively participating in engaging conversations.

Twitter posts also often appear in news or blog posts, giving you the opportunity to showcase your brand to audiences beyond Twitter.

Linkedin

LinkedIn remains the best B2B social media platform if you want to target professionals from all walks of life, with over 690 million members. Most of its users are between the ages of 30-49, with an even split between male and female users.

People regularly use LinkedIn to find jobs and connect with other professionals and brands. This makes LinkedIn a great resource for generating B2B leads, recruiting new employees and networking within your industry.

Instagram

Instagram is a great platform for images and videos for businesses that want to produce and share more visual content. Today, the platform has more than 1 billion active users per month, and the average user spends more than 53 minutes per day viewing content on Instagram. Again, the majority of users on the platform are between the ages of 25 and 34, but many older and younger viewers are also active on the platform.

With its emphasis on visual content, Instagram is best suited for businesses in the food, retail, beauty, and art and design industries. The platform is also well suited for generating leads through Instagram advertising, as it has a wider reach than Facebook's.

YouTube

With over 2 billion monthly active users, YouTube is a reliable platform for reaching people through engaging video content. It is particularly useful for engaging adult viewers, with 74% of adults in the U.S. alone using YouTube regularly, compared to 68% for Facebook. The largest age group of users is 15-35 years old.

YouTube is owned by Google, which means that the two platforms are interconnected, just like Instagram and Google. YouTube is now one of the largest search engine platforms, giving you the opportunity to improve your natural rankings through video content. You can post a wide range of content, from video ads to "how-to" guides and other educational videos.

Tiktok

Is your goal to attract a younger audience with your video content? TikTok is useful for many businesses if they want to produce and share short video content. The platform has over 1 billion users per year, most of whom are between the ages of 19 and 29. Similar to Instagram, businesses will benefit most from the platform if they are in a visually oriented industry, such as food, fashion or beauty.

Pinterest

Pinterest is an amazing social networking site that recently released a new feature that allows people to download iOS apps directly from Pinterest, called App Pins. users can also take advantage of the "Pin It" button to create a collection of images that fit your app's agenda and then share them . Here, you have your own board to search for content and then place it on their board.

Apply different strategies on platforms

Influencers on Instagram and youtube

Work with social media influencers and creators to promote the app on their respective platforms. This way, they can even use call-to-action phrases to invite people to sign up and get notified about the app launch details.

You can hire a famous Instagrammer for an audience similar to the one your app is targeting and ask them to use your app's hashtag in their posts promoting your app. For example, a food delivery app through which influencers order food and use their hashtags in the caption is a perfect example of using hashtags to leverage social media influencers. Leveraging YouTubers is even more valuable. You can hire them to create detailed review videos using your app. They can name the videos accordingly and associate hashtags with topics in the title to make them easily searchable.

Use hashtags to reach out to your audience

Hashtags are simple, easy to implement and always fun to use. In addition to these facts about hashtags, they are a key component of the Internet and are widely used on almost every social media channel. Yes, these hashtags are ubiquitous in your social media feeds, whether you're on Twitter or Instagram doesn't matter.

Hashtags (i.e. #hashtags) are a quick and effective way to make your content more visible to relevant audiences so they can engage accordingly. For example, if your content or mobile app is related to a lifestyle category, then simply select #lifestyle and share your content with your social accounts. 

Facebook groups

As an industry insider, you can share industry statistics, tips and tricks about app promotion on your personal page, or create a Facebook group for your app. Ask users for feedback and then give them a free promo code to try it out. Discuss current features, bug fixes and future updates. User input is very valuable at this stage. Establishing a good relationship with other app owners may provide the opportunity to cross-promote each other's apps without spending a dime.

Paid advertising

Google Ads

According to recent statistical reports, Google Ads is responsible for driving almost half of all mobile app downloads. With 50% of paid ads analyzed and organic reach across sites continuing to decline, app creators must increase the visibility of their apps through paid ads on multiple sites.

YouTube Ads

YouTube ads work in a similar way to all other social media platforms. However, the biggest advantage of YouTube advertising is that the platform is now a mainstream media platform. It has replaced TV and traditional advertising channels. Now, viewers get most of their exposure primarily through YouTube, which allows you to have your own dedicated channel where you can consistently place video ads.

Sponsorship

Sponsored posting is another effective way to reach your target audience. It works mainly through platforms like Instagram and Facebook, where you technically pay the platform to promote your app and reach a specific number of audience segments.