UK Marketing How To Promote Your App For Free And Save Money?

Do you have a new mobile app that you want to promote but lack the marketing budget to spend a lot of money on advertising? Today this blog will talk about how to promote an app for free. 

Having a Community

A community is essential for all types of apps, but especially for mobile games. Minecraft is an excellent example. The developers have always encouraged fans to collaborate, communicate, and even suggest new game ideas. And this is the correct approach because 84% of people make a purchase decision based on personal advice from friends, family, and like-minded people. Minecraft quickly realized that every user has the potential to be a media resource. They attempted in every way not only to motivate users to create content but also to teach them how to do so and to provide them with the necessary tools. For example, in 2013, they announced a partnership with Twitch to make it easier for Minecrafters to record and publish their gaming.

Social media and the website

Although content marketing can work like magic, you will not see results right away. At the very least, in 6 months — so be patient. 

What should I write about? Share your development process right away. Don't be afraid to show what goes on "behind the scenes." Share not only your successes but also your failures. Coping with difficulties is more engaging from a storytelling standpoint; it piques the audience's interest. If you don't have a lot of time to create content, repackage it for different platforms. Popular apps are also guilty of this.



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Getting featured on app stores

Being featured will bring you a large number of new users. It is not as difficult as it appears to enter the editorial selection process. The following are the key recommendations:

● Regularly, update your app.
● The application should be stable. This is significant because app stores have a vested interest in providing users with the best content and user experience possible. Increased crashes can result in a dramatic drop of a mobile game for all keywords and the assimilation of display options in selections. The app is reviewed for up to 6 weeks, so you must avoid technical errors at all costs during that time.
● The app has a rating of more than 4.5 stars. Send users support when problems arise to reduce negative ratings and feedback.
● Improve your graphic ASO. At the very least, your icon and screenshots must be high resolution, readable, and meet the app store's requirements.
● Fill out the application as enthusiastically as possible. Remember that your texts will be read by real people, not search engine algorithms.

Related Reading:
How to get featured on the App Store?
How to get featured on the Google Play store?

Low budget ASO

Several channels can be used to attract organic traffic to the app store. This channel is used when users search for your app using a keyword. It's the Browse channel (in the App Store) or the Explore channel (in Google Play) if they get the app through app store recommendations, top charts, and editorial picks.



ASO increases organic traffic from Search by improving app visibility. Algorithms scan your page and display it based on the keywords detected. This is how indexing functions. As shown in the image below, different app stores scan different text elements of the app page. They also have different indexing effects. For example, the title and subtitle/short description have the greatest impact.

ASO is the most cost-effective method of promotion. It's similar to SEO in the app store world. In a nutshell, it's a must! Users can find your app among millions of others thanks to ASO. The app store competition is fierce. To become more visible and convert views into installs, you must optimize. Pay close attention to the textual and visual components.

Begin with a quick and free ASO audit from Appranking. You will learn how well your app's product page is optimized. 

PR

Any project requires word of mouth, also known as publications and links. Don't limit yourself to media outlets covering the mobile industry; instead, look for media that will appeal to your target audience. Have you created a good fitness app? Then, of course, you must include a sports magazine selection or a review from a blogger in that niche.

Also, don't overlook podcasts; research shows that podcast ads are becoming increasingly effective. You can be a podcast speaker if you don't have any promotion budget. You'll need anecdotes and expertise. At the same time, numerous small but promising channels emerge daily. Their advertisements will initially be low-cost. Simultaneously, such podcasts are a long-term source of traffic. New listeners will go back and click on the links in previous episodes (the main thing is to agree on the link in the description).



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Rating and reviews

Request that your users leave a review on Google Play or the App Store. The most important thing is to correctly configure the trigger message. Request feedback after the user has completed an action (such as ordering and receiving the delivery) or logged into the app for the third time in a short period (especially engaged). Positive reviews raise your overall rating and influence purchase decisions. Furthermore, they have an impact on the app's visibility. The higher your rating, the higher your ranking in the search results.

Related Reading:
What Causes Negative App Reviews & How To Manage Them Like A Pro?

You don't need to spend a fortune marketing your mobile app and getting it the attention it deserves. You can successfully advertise your app regardless of your budget by following a few simple tips.