Last April, an estimated 1.2 billion schoolchildren worldwide were denied access to classrooms due to government-mandated lockdowns. E-learning and video conferencing platforms such as Google Classroom and Zoom have seen tremendous growth as teachers turn to technology to retain some of the look of a typical school day. For teenage students, mobile devices step in as their temporary tutors and educational apps offer solutions.
Today's generation of mobile app developers is versatile and dynamic when it comes to creating convenient apps. Whether it's for education, entertainment or fun.
For most app developers, especially newcomers to the market, developing a good mobile app is one thing. It's another thing entirely to drive the marketing and sales of an app in an increasingly competitive marketplace. Often, the latter is quite a challenge for developers looking to profit from their apps.
Educational app market research
According to App Annie, the amount of time spent on educational apps worldwide each week peaked at more than 100 million hours during the first home orders last April and May. That number dropped during the summer months - though still above pre-pandemic levels - but picked up again to more than 100 million as the new school year began in September.
According to technology research firm Technavio, the market for educational apps is expected to grow at a compound annual growth rate of 26 percent to $46.88 billion by 2024. All signs point to a permanent shift in the way people receive their education. While schools will return to face-to-face instruction, mobile technology is likely to be incorporated into the learning model for a number of reasons.
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Trends
Rising penetration of smart devices and the Internet is expected to drive the global education apps market. The focus on competency-based education (CBE) is expected to drive the global education apps market during the forecast period.
The rise in digitalization in education and increase in innovative technologies such as artificial intelligence, machine learning, deep learning, and big data are also estimated to drive the global education apps market.
Growing preference for wearable technology has been identified as one of the major trends in the education apps market. The use of wearable technology will provide a platform for students and teachers to share ideas and implement processes. The ability to integrate wearable devices with smartphones and the growing preference for cloud data storage will also drive the adoption of wearable technology in the education industry. The above will drive companies to focus on introducing innovative products that will facilitate collaborative learning when connected to educational apps.
Regions
Regionally, the global education apps market can be segmented into North America, South America, Europe, Asia Pacific, and the Middle East and Africa.
North America is expected to lead the global educational apps market during the forecast period due to the presence of established players offering educational apps to enhance interactive learning experience in the U.S. and Canada. Asia Pacific is expected to hold a significant share of the global educational apps market in the near future owing to the growing awareness among students and educational institutions about educational apps.
Most popular education apps for kids
1. ClassDojo
ClassDojo is an interesting learning app for children that belongs to the category of "virtual classroom learning apps". This app allows parents, students and teachers to communicate with each other. For example, students can communicate with teachers about their educational needs and parents can be updated on their child's progress; this appeals to children because they can get the attention they need to get a better education. This app enriches the classroom experience without replacing it, while it provides positive reinforcement and communication between teachers, learners, and parents.
2. Duolingo
If you are looking for an easy way for your child to learn a foreign language, Duolingo is one of the best choices. This app offers learners a variety of languages, including Spanish, Dutch, Danish, French, German, Italian, Irish, and even English. Completely free to download and use, Duolingo has no hidden fees and in-app purchases are optional. Best of all, the app is very effective and fun.
3. DragonBox
DragonBox series is full of fun activities and is an educational game that teaches the basics of math and makes learning fun and interesting. There are 5 learning apps for learning math, including algebra and geometry. Some people take math very seriously; however, math can be fun for kids if taught at a young age using simple concepts. All 5 games in the app require prepayment, but there are no in-app purchase fees.
4. Quick Math
This app is also designed to familiarize kids with numbers and teach general math skills to students in grades 2 through 6. Quick Math is perfect for self-improvement and improving kids' skills in dealing with number difficulties and challenges. This app is available on the App Store.
5. YouTube Kids
Produced and curated exclusively for children, Youtube Kids provides educational videos and entertaining content to inspire and enhance young minds. It is one of the best learning apps for kids because it provides them with an easy way to watch their favorite shows. In addition, they can explore anything that sparks their imagination. This app is free to use, easy to use and offers videos geared towards children and family friendly.
Education app ASO strategy to drive your app business
Creative designs
Build a strong App Store presence. That means having compelling screenshots that communicate the excitement of your app at a glance.
Design is important for any app, and its importance can't be overestimated if your target audience is children. In this case, it's best to make everything brighter. The initial screen is the most important when it comes to making an impression on your audience, so you need to make the screensaver bright, colorful and attractive.
According to polls, the following is your favorite color palette for children.
Research the top kids' apps in your category of interest and you will find that the most successful apps are made with this color scheme.
As for the interface, good mobile UX elements should be designed to be absolutely user-friendly. That is, clickable interactive interface elements should clearly stand out from other elements.
To highlight these elements in contrast to other elements, you can use some simple app design tips for kids:
- Shading effects.
- Color outlines.
- Animations ;
- background dimming, etc.
Even a fairly simple interface will interest a child if it has the right color scheme and contains many bright and interesting elements.
Keyword optimization
Make sure the description of your app is simple and clear, while also not exaggerating to tell readers why they should download your app. Think about your search terms. If you have a permission title, make sure it's part of the search term. Include the categories that parents and kids most like to use in their searches - from general (kids' games, education, learning) to specific (alphabet games, coloring). For example, if you have an app that teaches kids about money management, search terms could include "math," "financial literacy," "savings," "allowance " and "budget". In most cases, remember that the search is for adults.
Price your app carefully
It's the parents of children who are buying, so settle for it wisely - keeping your budget limited may mean you can attract more customers.
Get great pitch
What is the one stand-alone point of your app? What makes it stand out? Is your app an amazing tool for kids? Sometimes, finding a great pitch helps put your app in a higher place. It's very effective.
Menus and Navigation
Considering a good navigation is not an easy task. Kids aim to touch everything that catches their attention, and if navigation is difficult, they can easily get confused in the programming interface. You can avoid this by using full-screen menus, which simplify access to individual sections.
Display buttons should be large and eye-catching, and icons should be bright. Add more images and use less text, as many users may not be able to read complex text at all.
If a particular menu interaction process needs to contain many options, you can break it down into steps that you need to take one at a time.
Clicking and swiping are the most natural and easiest ways for children to interact. This should be kept in mind during the process of designing ways to interact with future products.
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