A powerful app title will help the app's keyword search rankings in the app store, and will also greatly attract target users to download and install the app in UK.
For those well-versed in App Store Optimization (ASO) and promotion, the significance of the app title is undeniable.
A compelling app title not only boosts your app's keyword search rankings but also attracts high-quality users to download and install it, which in turn drives the app's ranking within the store.
Maybe you will be confused about how to make a great app title in App Store. ASO World experts will tell you the secrets.
App Title, as an important element of Metadata, refers to the app name displayed in the app stores.
From ASO perspective, it's crucial for two reasons:
1. It has a direct effect on key keyword ranking, which determines search Visibility.
2. It's the most eye-catching written information displayed in search results, helping to judge if the app meets your potential user demands at first sight.
As stated by both Apple and Google, your app title should follow to maintain compliance across both platforms' policies:
Be Simple and memorable, hinting at app function.
Be unique.
Avoid generic terms
Do not resemble existing app names to avoid confusion.
No more than 30 characters long.
Exclude promotional text like "Free" or "No Ads."
Concision: Since display names have limited space on device screens (especially smaller ones), it's best to keep them concise.
Consistency: Ensure consistency between the App Title and Display Name so users don't get confused about which app they are interacting with.
Relevance: Make sure it clearly represents what your app does even if slightly abbreviated versions of words are used.
When discussing ASO for mobile applications, we must understand the updated ranking algorithms of Google Play Store and iOS.
Please check our previous article:
💡 Google Play Store Ranking Algorithm 2024
💡 iOS App Store Ranking Algorithm 2024
The keyword segmentation algorithm is used in app stores to filter out the most important keywords from the title, subtitle and description to determine the application. The relevance and matching degree with the search keywords determine your app's ranking in the store.
The importance and priority of the positions where keywords appear are as follows:
Title > Subtitle > Description
Therefore, you should ensure Brand Name and Key Features, as the most important and relevant keywords are contained in your app title.
Keywords consist of multiple words, and those not interrupted by connectors (e.g., "and," "or") will perform better.
The more significant keywords should be positioned towards the left within a sentence for greater impact.
The more optimized your application name is for these keywords, the higher it will rank for related searches.
But, avoid keyword stuffing! You must consider the user experience -- all text information displayed should be meaningful and and well-expressed.
Meanwhile, a good app title contributes to Conversion Rate, which is also one of the driving factors for your app ranking.
Make sure your texts convey concise and accurate feature information to attract your potential users.
If you attract a lot of app page visitors, but they do not convert, it means that your application metadata needs improvement.
Now that we know the influence of the main text elements such as the application title, subtitle and description on the search keyword ranking, how to optimize the details of ASO and how to set a powerful title will become our next focus:
- Which characteristics do your target users have? (location, age, gender, etc.)
- What issues can your app help to solve?
- How do they discover new apps? (search box, featured apps, editor's choices, etc.)
Once you understand your target audience, you can start researching keywords.
(Free Keyword Research Tool: ASO World Keyword Dashboard)
The key objective of keyword research is to identify what are the most relevant and impactful keywords to make your app visible in App Store or Google Play Store.
Several steps you can follow to do comprehensive keyword research:
Step 1: Choose ASO Data Tool
Step 2: Make Search Volume Analysis
Step 3: Find Competitive Keywords
Step 4: Summarize Core Keywords into List
Step 5: Integrate Top Keywords into App Metadata
Step 6: Implement a Keyword Performance Tracking Plan
💡 How To Do App Store Keyword Research?
At this point, you should have a deep understanding of your target audience and remember some audited keywords. Now it's time to start making your attractive title!
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ASO optimization is a long-term process, so you need to continuously monitor the updated app store algorithms and your app performance.
Keep in mind that it takes about four weeks for the Apple App Store to properly index keywords, while it takes six to eight weeks for Google. Therefore, don't give up keywords too soon!
After implementing the changes, test your keyword and category rankings to measure their impact on the discoverability of your app.
We ran hundreds of tests, and the results indicates that text information optimization of apps can increase conversion rates by 8% in average.
If your app still doesn't perform as well as expected, you can consult our ASO experts for optimization plans.
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