noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/blog/how-to-make-a-successful-mobile-creative-strategy-level-up-your-apps-games-business

UK Marketing How To Make A Successful Mobile Creative Strategy Level Up Your Apps & Games Business?

A mobile creative strategy establishes clarity about the purpose of an app and build brand for maximum traffic. we will help you grow your use base faster. in UK.

Posted: May 13 2022

Home Blog App Marketing How To Make A Successful Mobile Creative Strategy Level Up Your Apps & Games Business?

In twitter faceBook rss

mobile app creative strategy


Mobile devices are changing the way people consume content so much so that these new behaviors are influencing what makes an ad effective.

 

Often ad is the first thing that a user will see. It really sets the tone for your brand. So, we really need to get it right from the beginning to get the best chance of user acquisition and building brand and then users tended to download and enjoy your app.

 

A creative strategy developed in partnership by marketers and product managers establishes clarity about the purpose of an app and how to best position it for maximum traffic.

 

How could your app grab the users' attention at the very beginning? Here we’d like to help you get the most out of your creatives and grow your use base faster.

ASO World app ranking service

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

How does mobile creative strategy works for user acquisition?

Mobile creative strategy means unique selling proposition (USP), audience profile, motivational drivers and main visual elements of your mobile app or game altogether in one place.

 

Creative strategies bring all of these components together into one document which we call a canvas.

 

Canvas Creative strategies

 

One of the benefits of using such a canvas in the ad creative process is that it speeds up the precess of generating concepts that how we want to present the app.

 

It also offers your endless opportunities to conduct never-ending testing of different marketing creatives (videos, icons, and screenshots) which will uncover the best form that attracts the target audience the most all the time.

Steps to establish a new mobile creative strategy

Start with defining messaging

We distill 5 to 8 product elements into a Unique Selling Proposition (USP). Your USP is a powerful and inspiring sentence for packaging and presenting a product. Foe example:

  • Clash Royale: I'm Against You

  • Go Forward! : Become an Auto Gladiator

  • Master Fitify: The Most Customizable Weight Loss Workout Plan

 

Represent it  by a key visual

This USP is then represented by a key visual that you can think of as a "poster" for your app or game. Effective key visuals express USP without words and serve as a guide for all your marketing efforts. It provides guidance on the subject matter, art style, and mood you want to present consistently to your audience across multiple channels.

 

Effective key visuals express USP

 

Combine visual elements with motivators

Including key information about your audience in the canvas is critical. Focus on having the main motivational drivers.

 

The audience and their motivators are then reflected in visual elements representing your product that match the audience’s needs.

 

The magic of Canvas is that it makes the process of generating new ideas for mobile ads or store listings so easy. You just need to start combining motivators with visual elements that, like LEGO bricks, can be pieced together to help you develop a new creative angle.

 

Here's an example from the Sims mobile game. The drive for self-expression combined with visual elements of fashion and style come together in the key message "Create Unique Sims."

 

Sims mobile game

 

How ASO and User acquisition should work together

Every potential customer or user will have an impression of your app or game from a variety of information they collect over time. We can describe the core communication flow based on the standard hierarchical model AIDA, which is still relevant after more than a century of development.

 

Here's how AIDA works on mobile:

  • Attention - Mobile Ads, first 3 Seconds

  • Interests – Mobile Ads, 10-20 seconds remaining

  • Desire – Product details, explore usually within 10 seconds

  • Actions - Store Listing, Install App

ASOWorld ASO Service

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

 

Or click the "Promote Now" above (for keyword installs and app reviews and ratings service for app visibility.



You can use this as a marketing tactic, mobile video ads can make viewers aware of the game and roughly 60% of what the game is about. The store listing structure is then targeted to 90% of the time convince users to install the game. Ideally, the gameplay would be overcompleted and exceed expectations by 120%.

 

It should be clear that any major inconsistency between the previouly mentioned touchpoints can damage or destroy the fragile mental picture created by the user. It will have a negative impact on conversion rates.

 

Consistent user flow leads to better conversion rates and higher quality traffic. Ultimately, you'll attract users who retain better, spend more, and cost less to acquire. All thanks to a solid creative strategy that acts as a beacon for marketing teams.

 

Connecting ASO and UA also supports interactions from your campaigns and store experiments. A strong and successful ad creative on Facebook can serve as inspiration for updating your store listing, and vice versa. For example, a successful store experiment might become the core idea of ​​a new Facebook ad. Not only that, but sometimes, marketing can even influence product design.

 

When and how to optimize your mobile creative strategy?

Now we have a comprehensive mobile creative strategy. Analyzing the performance of creatives is critical to understanding how to optimize them. 

 

These 4 metrics can help you identify when to optimize your creative performance:

  • Click-through rate (CTR)

  • Conversion rate (CVR)

  • Installs per Million Impressions (IPM)

  • Quality indicators (e.g. retention, IAP)

 

Click-through rate (CTR) – The number of people who clicked on your ad (into your store) from all users who watched your ad. A high CTR indicates that the creative is highly engaging and engages viewers. A low click-through rate means that users aren't interested in downloading apps after watching ads.

 

Conversion rate (CVR) – The number of users who downloaded the app from all the people who clicked on the ad. A high CVR can mean that the store layout, image, or text matches what the user just saw in the ad, and they're still interested, which causes them to download the app. A low CVR can mean that users see something they didn't expect in the store itself (bad reviews, unpopular content, large apps) and therefore decide not to download the app.

 

Installs per Million Impressions (IPM) – The number of users who downloaded the app from all users who watched the ad. The IPM KPI combines CTR and CVR. The higher it is, the stronger the creative performance.

 

Quality indicators (e.g. retention, IAP) – Quality is the most difficult indicator to identify. There is often a trade-off between quality and IPM. The highest quality users come from the most authentic ideas for gameplay, but this type of creativity can produce lower IPM performance. Non-authentic ideas, on the other hand, lead to higher IPM, but may have lower user quality. The key is to continue testing to unlock the full potential of your creative strategy.


ASO Topic Creative Optimization & Creative strategy,User Acquisition,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
ASOWorld
App Store Optimization service provider
Follow ASOWorld:
Boost your app via App Installs, Keyword Installs, App Reviews & Ratings & Guaranteed App Ranking.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
2025 Vision: How to Analyze ASO Report with Data-Driven Tools for Improved App Growth
App Marketing

2025 Vision: How to Analyze ASO Report with Data-Driven Tools for Improved App Growth

Dec 26 2024
Shopping App Marketing Guide 2024: 5 ASO Strategies for Black Friday & Cyber Monday
App Marketing

Shopping App Marketing Guide 2024: 5 ASO Strategies for Black Friday & Cyber Monday

Dec 10 2024
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.