UK Marketing How to Improve Auto-Suggestion Keyword Ranking to Boost Your App Visibility

When it comes to promoting a new app, one of the most effective ways to increase its visibility in the App Store is by strategically optimizing the keywords in its title. This can be achieved through leveraging auto-suggestions, a feature provided by the App Store to boost an app's exposure during its initial release.

The right set of keywords can make all the difference in driving organic traffic and ultimately improving your app's ranking. In this article, we will explore the importance of auto-suggestions and how developers can use this feature to their advantage.

What Are Auto-Suggestions in the App Store?

Auto-suggestions are part of the search feature within the App Store. When a user types a few letters or words in the search bar, the App Store suggests relevant search terms based on what has been typed. These suggestions are based on several factors that help users find apps that meet their needs without needing to type the full query.



The key advantage of auto-suggestions is their ability to bring apps to th e forefront when users are in the search process. This can significantly increase the chances of an app being discovered. Users often rely on these suggestions to finish their queries, which is why ranking higher in auto-suggestions is crucial for attracting more potential users.

How Does Apple Determine Auto-Suggestions?

Although Apple does not publicly disclose the exact algorithm used to determine auto-suggestions, it is possible to make educated guesses based on observed trends and data. Here are some of the primary factors influencing the appearance of keywords in auto-suggestions:

1. User Search History

Apple likely considers users’ previous search behavior when generating auto-suggestions. If a user has searched for similar apps in the past, the platform will prioritize similar apps and relevant keywords that match those search interests.

2. Popularity of Search Terms

The App Store also tracks popular search terms, which are often reflected in auto-suggestions. If a particular keyword is being frequently searched across the platform, it is more likely to appear in suggestions, giving apps targeting those terms an advantage in visibility.

3. Metadata from Similar Apps

The metadata from other apps within the same category or niche also plays a role in the algorithm. If certain search terms appear frequently in app titles, descriptions, or keywords, Apple’s algorithm will prioritize these terms in auto-suggestions for new apps.

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With this unique offering, we've seen impressive results — many of our clients' keyword rankings soared within a short period, driving more traffic and downloads. Take a look at the graph below to see the rapid rise in keyword rankings achieved through our Auto-Suggestion Keyword service!

Leveraging Auto-Suggestions to Boost Your App

For a new app, the first release is a golden opportunity to gain visibility through auto-suggestions. It’s crucial to configure your app's title with the most relevant and popular keywords for your target market at this time.

Here are a few strategies to maximize the benefits of auto-suggestions during your app's initial release:

1. Optimize the Title with High-Traffic Keywords

During the first release of your app, it’s important to focus on including high-traffic keywords in the title. These are the keywords that have significant search volume and relevance to your app’s features and functionality. By adding them to your title, you give your app a better chance of appearing in auto-suggestions, which could drive more users to download your app.

For example, if your app is a fitness tracker, include terms like "fitness," "exercise," "workout," and "health" in the title. These are common search terms that users are likely to type when looking for apps in this category. Adding your app’s brand name to the title at this stage may not be as effective, as users may not be familiar with your brand yet.

2. Take Advantage of Country-Specific Keywords

If you’re launching your app in multiple countries or regions, be sure to optimize the title with country-specific keywords. Keywords that are relevant in one country may not have the same effect in another. By tailoring your app’s title to each market, you can increase the chances of appearing in auto-suggestions for users in those specific regions.

For example, if you’re launching a shopping app in the UK, make sure to include keywords like "shopping," "buy," "store," and "sale." In contrast, a launch in Spain may require terms like "comprar" (buy) or "tienda" (store).

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3. Focus on a Niche with Low Competition

Another strategy to improve visibility through auto-suggestions is to target niche keywords with lower competition. While broad keywords like "fitness" or "shopping" may be highly competitive, there may be specific subcategories or variations of these terms that attract less competition but still have decent search volume.

For example, "home workout app" or "online shopping for groceries" may be less competitive but highly relevant to your target audience.

4. Avoid Adding Brand Names Early

A common mistake that app developers make when launching a new app is to include their brand name in the title. While brand names are important for long-term recognition, they are not as useful during the initial launch when your brand is still unknown. Instead, focus on keywords that are more likely to bring in traffic, such as the app's core features or the problems it solves.

Brand names can be added to the title later on once the app has gained more visibility and brand awareness. This strategy ensures that you are capitalizing on the auto-suggestion boost without missing the chance to target popular keywords.

Conclusion

Enhancing an app’s exposure through auto-suggestion keyword rankings is a strategic endeavor, with the first release serving as a defining moment. This approach not only capitalizes on the App Store’s unique feature but also lays the groundwork for sustained prominence in a crowded marketplace.