Reviews and ratings are fundamental factors in app ranking. In this blog, we will tell you how to properly use reviews and ratings to boost your app. in UK.
Reviews and ratings are fundamental factors in app ranking. These metrics appear on the software page above the description in Google Play and the Apple Store. Well - this is the first time the reviews are positive. It would be even better if there is an answer from the developer.
But people tend to write more negative reviews than positive ones. This distorts the overall image and lowers the app's ranking in overall search results. Therefore, you need to pay attention to reviews, encourage users to leave reviews, and order reviews if necessary. Below we’ll explain up-to-date considerations and practical steps to use reviews and ratings to boost your app.
In a study published, 92% of respondents confirmed that positive reviews can change their attitude towards a product in a positive direction.
82% of respondents said that they were able to change their minds about installing software after reading negative reviews.
This is why tracking what users write is so important.
● On Google Play, the home screen shows the most positive and negative reviews as well as developer reviews. For games, you can view average scores for gameplay, graphics, and application controls.
● In the App Store, less information is displayed on the home screen: the average user rating, the most popular reviews, and developer responses.
The average rating is set based on the user's arithmetic mean rating. The higher the score, the more positive reviews, the more installs, and therefore the higher the app's rating in the market. The system thinks the platform is popular, shows it more often, and adds it to the trending list.
Proper packaging of ratings and reviews on Google Play and Apple Store can help correct mobile app ratings.
Both Apple and Google proactively detect and remove reviews or accounts that match patterns of manipulation, spam, or policy violations.
Apple’s public transparency notes show it processed over 1.2 billion ratings and reviews in 2024 and removed more than 143 million fraudulent ratings and reviews. Google has also committed to tougher measures against inauthentic reviews and increased enforcement after regulatory and marketplace scrutiny.
These enforcement trends make detection and removals more frequent than in earlier years.
Common triggers for review removal or score adjustment include:
Because platforms are increasingly using both automated ML/heuristics and manual checks, it's critical to design review growth with explainable, traceable patterns.
Related reading 👉 Why Does Google Play Delete Your App Reviews?
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Google Play and Apple Store reviewers are well aware of such schemes, and they can remove reviews they deem off-topic, or they can simply remove apps from the marketplace that are cheating.
If you order a package of reviews, be aware of the quality and frequency of reviews. It's important to upload them in small quantities to avoid sudden ups and downs in comment numbers. Otherwise, such behavior may arouse the store's suspicion and result in the app being banned.
If the app has a PlayMarket rating ranging from 1 to 3, and users leave a lot of negative reviews or aren't active in the chat, it's worth buying. Cheating ratings on Google Play will help build positive review walls, reduce takedown percentages, and also help increase conversion rates for app downloads.
You can buy reviews in Google Play without any risk in ASO World. We focus on real-user installs and 4–5 star ratings with staged release plans and reporting. You can order them at the lowest price here.
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Apple has hardly any trouble buying reviews. Therefore, buying reviews on the App Store for promotion is easier.
Only one most popular comment is displayed on the screen. It must be positive and as informative as possible.
To control the amount and intensity of censorship traffic, there are limits - "5 minutes", "hourly", and "daily" limits. Our ASO experts will recommend the appropriate installation method for your app, they will quickly help you set up the process in the most efficient way and answer any questions.
ASO World only provides reviews from real users who downloaded and installed your app. They are no different than those who found your app in search, popular, paid, or advertised channels.
*If you are running Apple search ads for your app, AppAds is a third-party tool to help you manage your ASA campaigns, now it is opening a free trial for everyone who needs free ASA strategies, click here or connect with your account personal manager if you are interested.
Despite strict App Store moderation and even more so on Google Play, buying reviews in ASO World is easy and secure. We have extensive expertise and experience with App Store and Google Play algorithms and review publishing methods. We provide a lot of traffic and reviews that various exchanges and intermediaries cannot handle. Also, you can like positive reviews, delete negative ratings, website reviews, services, and more.
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