noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/blog/how-to-achieve-continuous-retention-of-new-users

UK Marketing How to Achieve Continuous Retention of New Users?

User retention is an important metric for app. The higher the user retention rate, the longer users use the product, and the higher the value of your users in UK.

Posted: Mar 8 2021
Updated: Sep 15 2025

Home Blog App Promotion Strategy How to Achieve Continuous Retention of New Users?

In twitter faceBook rss

users retention

As the traffic dividend is fading away, where can APP go to ask for user growth? Some APP choose to convert from super users; some APP choose to sink the market to get more new traffic; some APP increase the incentive chip of user sharing in exchange for user fission ...... but the anxiety of APP operation never stops, how long can these methods maintain growth? Where is the next growth point of user operation? 

Resources that need to be developed


Nowadays, the cost of the process of acquiring target users and then converting them into users of their own products has become very expensive. And in such a brutal competitive environment, it is a recognized trend in the industry to do well in new user operation with the help of data intelligence. However, how to use data intelligence technology to maximize the growth effect is a learning curve.

User resources have yet to be developed


In order to understand the anxiety of app operators, Personal Push conducted a big data analysis on the active users of popular apps on the market, such as information, video and tools. The analysis results show that except for some apps that use cash rewards for user fission, the average monthly active users of the three main categories of apps is 27.8% of the stock. In other words, app still has more than 70% of user resources still to be developed.

Why app does not go to tap the value of this 70% of users? On the basis of data insight, personal push also did research on some app operations. The research found that most apps have insufficient ability of user portrait, which restricts the development of refined user operation. 

For example, about 60% of the old users in these apps have incomplete or invalid portrait preferences, while the preferences of newly registered inactive users are completely unknown. That is to say, apps do not want to exploit these 70% of user resources, but they lack understanding of these inactive users, and there is no good way and good way to understand.

ASO World app ranking service

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

 

Data and technology barriers, resulting in the APP personas system is difficult to function


If app wants to revitalize users, it must first really understand them. Therefore, user portrait is an important way for app to understand users, and it is also a necessary tool for refining operation. app can discover different characteristics of users through user portrait, put different tags on users, and then group users according to the combination of tags, and then carry out group operation. 

At present, many apps are beginning to pay attention to the application of user portraits, and some large companies will use third-party data tools to assist on the basis of their own user portrait system, with the aim of refining operations through accurate user portraits. However, there are still many problems that need to be solved if app wants user portrait to be accurate enough.

The optimization of app user portrait is a gradual process, which requires multiple necessary conditions such as time precipitation, data accumulation and algorithm model refinement. For example, app can not accurately understand the preferences of newly registered users, the essence of which lies in the lack of time to interact with users, relying on some information filled out by users during registration and not accurate enough. 

The problem of incomplete app portrait of silent users lies in the lack of continuity and stability of app data accumulation for inactive users, unable to understand the migration changes in user needs. The app in the start-up period is constrained by funds and manpower, and the development of user portraits is not strong enough, resulting in poor differentiation of user portraits to be useful. These are not things that can be done overnight for app, and they are also the bottlenecks at present.

Use personas to activate the remaining 70% of user resources


App wants to solve the problem of accurate user portrait, on the one hand, it needs to have patience and be able to iterate and update the user portrait continuously; on the other hand, it can make up the short board of its own user portrait and improve the accuracy of user portrait with the advantage of third-party data service providers with full dimension, good continuity and strong stability; finally, it also needs to combine with the use scenario of app operation and make innovation to its own user portrait. Finally, it is also necessary to make innovation to the application of its own user profile in combination with the use scenario of app operation. 

Summarize personas application methods through in-depth research

 

New user prediction model


App operations often use third-party data services to do a good job in cold-starting new users, but when using them, they will find that the tags provided by third-party data services have a low match with their own user tags and cannot cover the full amount. Take consumption level label as an example, different apps have different definitions for user consumption level label. Group buying app spending more than 300 is considered high consumption people, while 100,000 models in the car app belong to the low-end models. 

Therefore, app for third-party data can not be used directly, it is best to generate customized labels that match their own labeling system through data modeling of both sides.

Personal Push User Portrait has cooperated with an information app, and both sides have output a complete and customized new portrait label through joint data modeling, and the accuracy of label prediction has reached 70% after testing. In the process of cold start, the app recommended interested contents for new users through customized tags, and the next day retention rate of new users increased by 18%.

Silent user's portrait complementation


In today's depleted traffic dividend, it is more valuable for an app to activate a silent user than to pull a new user. Doing so not only saves growth costs, but also facilitates the continuity and stability of app data accumulation, and provides valuable data for app data development and application.

App to wake up a silent user, not simply brutally get the user back, but need to distinguish the internal and external causes of user loss, corresponding to different users and different situations, to make different operation methods and solutions. The internal causes can be found from the internal data of app, but for the external causes of user silence, we need to use the ability of three-party data to understand the changes of users' online behavioral preferences during the silent period and circle the users who need to be awakened. For these users who need to be awakened, it is not enough to use the data they left on the app a few days ago, but also need to combine with external data, insight into the migration of user needs and interests, through the selection of channels and customized content, so that users can come back to life.

 

Customized user portrait features


In today's world where user interest preferences constantly challenge human imagination, it is difficult to find a balance between the fineness of user portraits and the cost of building app. The label is too coarse, the degree of differentiation is not enough to accurately target users. With finer tags, more data and longer time are needed to accumulate, and the cost cannot be controlled. In such a dilemma, app operation can create and update distinguishing features in real time through the data modeling ability of third-party data service providers, combined with their own in-depth research on a certain field, to help optimize user portraits.

For example, for the label of basketball fans, the traditional distinguishing features are based on the user's basketball application preference degree. app if you want the label to be more accurate, you can combine the user's specific behavior of watching the game, specific offline scenes to customize the features and generate more accurate user labels.

In short, the mobile Internet is about to enter the era of inward growth, app's requirements for refined operation will become higher and higher, and the role of user portraits in refined operation will become more and more prominent. 

App only do fine and good user portraits, in order to truly understand and grasp the needs of users, to do a good job of products and services, to achieve a good conversion of 30% of super users, while revitalizing the remaining 70% of user resources. The app can only do a good job in understanding and grasping the needs of users, and doing a good job in products and services, so as to achieve the conversion of 30% of super users and revitalize the remaining 70% of user resources.


ASO Topic User Retention,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth
App Promotion Strategy

Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth

4 days ago
How to Improve Auto-Suggestion Keyword Ranking to Boost Your App Visibility
App Promotion Strategy

How to Improve Auto-Suggestion Keyword Ranking to Boost Your App Visibility

4 days ago
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.