"Tell me how many installs I need to get to the top," is one of the first questions our clients ask when they sign up for our platform. We hope this article is useful to you.
"Tell me how many installs I need to get to the top," is one of the first questions our clients ask when they sign up for our platform. Unfortunately, we are unable to include the answer in the chat response. We hope this article is useful to you as a newcomer or expert in keyword promotion.
First and foremost, we are discussing keyword growth rather than category growth. We hope to reach the market's 1-3d position in the best-case scenario. The general rule is that the more installs you need, the higher the keyword difficulty (we calculate it from 1 to 10, and it shows relative competition over a position of the keyword). The more installs you need to get a +1 position, the higher the position by keyword. However, if the keyword is lower than the 20th position, you cannot use more than 10-20 installs per day: your organics bring about 5-10 installs from search because you are too far to scroll for.
Take note of the growing disparity between the maximum and minimum number of installs: increased competition forces algorithms to rely on a variety of factors. The more metrics it considers, the more installs you will need to get new positions if one of these criteria is not met.
The lower the metric score, the more promotion your application will require. Your in-app activity and retention, for example, are far too low. As a result, the Google Play algorithm will index and rank your app more slowly. One of several categories can influence the number of installs required to secure your position. The most common is the overall traffic for your app, in-app activity, retention, conversion rate, category discrepancy, and app lifetime.
So, two different keywords for your application will require different numbers of installs, and their promotion will differ from the competition, as will app ranks based on these words and phrases.
Adding high-volume, relevant keywords to your app title can boost search traffic and reach, especially since the title is the most important factor in both stores' indexing algorithms.
Including additional keywords to describe your app's features/functionalities may improve your app's conversion rate because store visitors will better understand your unique selling proposition. This is especially true for Google Play, where the short description and screenshots do not appear in search results (for generic keyword searches), necessitating a more self-explanatory title and icon.
The keyword "dating" search results on Google Play are shown below (US). Because some users may be unfamiliar with all of these brands, including generic keywords may also help conversion in this case.
Generic keywords in the app title can improve your app's overall perception among both potential users and store algorithms. By fully optimizing your metadata, you aid app stores in gaining a better understanding of your app, allowing the algorithms to reclassify it in more relevant search and Browse sections.
👉 How To Make Your Keyword Installs Campaigns Win The Best Performance?
The first factor to consider when creating an app title is your brand's reputation: How well-known and popular is your app's name among store visitors? The more recognizable and distinct your brand name, the fewer generic keywords you may require. Here, you should use our Free ASO tool to measure the performance of your current app name and estimate the number of downloads each keyword brings to your app.
The second factor to consider is whether you have enough character space in your app title to target generic keywords. If this is the case, you can compile a list of potential keywords to include in your title and compare their metrics.
The volume, chance, and relevancy scores are key metrics that will help you prioritize the keywords with the most potential (only available for apps in the US stores). Once you've made your first choice, you can use our Optimize Metadata feature to calculate the potential traffic gains your app would see if these keywords were targeted in your metadata.
At this point, you can start talking about your brand guidelines with your brand marketing team. This will allow you to agree on the keywords that are most aligned with the messaging you want to target while also driving traffic to your app.
It's time to test and update your metadata on the store once you have a version of your new/updated app title. Following that, we recommend that you wait at least two weeks before measuring the impact of your work.
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