UK Marketing How Does Google Play Page Upgrade Affect Your ASO Strategy?

The algorithm of Google Play is constantly updating, and you, as an app developer, and as a service that helps you get keyword rankings and improve your app's impression, need to keep an eye on these changes. We've tried to inform as many updates as possible so that you understand how to work with your store to get the best results from ASO, keyword promotion, and app reputation management.

3 important changed features on google play

Through basic operation and simple browsing of the currently live version, we summarize the following three important changes:

• Brand related keyword search results update

• Non-brand keyword search result interface

• In-app page
  
  

Brand keywords search result page update - strengthen the brand keyword app protection

In the current online version of the mall, the certified brand keywords are searched, and within the search results page presented, the app corresponding to the brand word will be enlarged and displayed, while the other apps recommended by the search ranking have been moved down, no longer appear in the opening screen page, and only the apps that rank 2-4 in the search ranking results are displayed.

Non-brand keywords search result interface - put forward higher requirements for information display

The new version has also adjusted the search results page for non-brand words, and the current online version highlights the information display effect of the cover image on the entire app, and also gives more power to display app information. Developers will need to put more effort into creating app descriptions or video covers, because in search results, this will be the first window where users can see the app presentation information.

In-app page - richer display form

In the current version, developers can change the cover page of the in-app page themselves and allow upload video files. The cover of the in-app page that has been uploaded to the relevant promotional video or introduction video will be displayed on a black background, while the cover of the in-app page with an image will be displayed by default with the white background of the official website.

The video can more vividly show the ecological and gameplay characteristics of the app, while the picture is more intuitive and concise, the two have their own trade-offs, how to choose depends on the characteristics of the application itself is more suitable for which way. In this release, Google has given the choice to the developers.

There have been no significant changes on the mobile side, and ASOworld is currently following up on the changes in the web page. If you want to catch the latest updates, you can keep an eye on our blog.

More impression

From the proportion of app display, changing the previous search results that only relied on the icons design of the app to attract user attention and brand recognition, the display of the new version is undoubtedly more advantageous.

The suppression of competition

The reduction of search results displayed, as well as the clear prioritized presentation results, so that the previous strategy of acquiring competitor brand traffic through some ASO strategies will undoubtedly have a fatal impact.

For such an adjustment, how do you adjust your ASO strategy? A few directions will give you some practical results:

• Maximize brand searches

• Let creativity drive your conversions loop

Maximize brand searches

Maximize brand recognition of your app with a "social promotion + display ads + ASO basic optimization" strategy. We have previously provided detailed strategies for each link to help app developers refine these optimization and promotion efforts, you can also choose ASOWorld's ASO service to find our professional team to help you reasonably plan your brand keywords in your app product page basic metadata optimization, to balance both your brand keyword traffic revenue and generic keyword traffic revenue.

* Detailed strategies about "social promotion + display ads + ASO basic optimization" you can visit: App Growth Hacking: How To Combine "ASO+Ads" Level Up Your App Growth & User Acquisition?

Let creativity drive your conversions loop

Leverage rich brand messaging to lock the attention of your target users and quickly help you win more downloads and higher conversion rates. We can see, what are the information items included in the new display results? Let's comb through it together:

All the information items include: app title, short description, app rating, total app downloads, app icons, and app screenshots.

From the different influence on the app download conversion rate of visitors for the information on the product page of the app, we can clearly present it from a chart.

In order to quickly help our users' apps grow rapidly, taking into account the optimization capabilities of these aspects under the configuration of different teams, ASOWorld has launched a comprehensive ASO service to provide creative design, including app icons and app screenshot design, keyword research and opportunity mining, and the deployment of keywords in your app title, short description, etc., to accelerate the ranking and maximize your app visibility on the app store.

Many of our users also choose to buy keyword installs and app ratings and reviews directly on the ASOWorld platform to optimize the remaining 2 factors, and increase the overall downloads and leverage your average ratings of the app presented on the page in the shortest possible time. Both of these have very obvious benefits for increasing conversion rates, and overall downloads are also a very important factor in determining the ranking of your apps on Google Play.